Get Rich Education

Real Estate Investing with Keith Weinhold
undefined
Aug 22, 2022 • 38min

411: What Does Life Want From You? Rentflation, Housing Market Normalizes, Available Properties

You told yourself you'd change the world, then you let the world change you. Rather than asking yourself, "What do I want out of life?", a more powerful question is: "What does life want from me?" Almost everyone wants to be "job optional". People often use their words to denigrate the importance of money, yet their actions validate its importance. High-flying real estate appreciation rates are mostly over with. The market is normalizing. Through Q2, national median home price appreciation is 14%. But it's quickly slowing. American apartment rent-to-income ratio is 23% for tenants. Zumper tells us there's about 10.2% national rent appreciation. Highest are TN and NC. We have available properties in the Midwest and South. Naresh & I spotlight Poinciana, FL; Ocklawaha, FL; and Memphis. For available properties and free coaching, contact Naresh at: naresh@getricheducation.com Resources mentioned: Show Notes: www.GetRichEducation.com/411 E-mail Naresh about cash-flowing properties: naresh@getricheducation.com Zumper's Rent Report: https://www.zumper.com/blog/rental-price-data/ Rent Is The New Gas: https://www.usatoday.com/story/money/economy/2022/08/09/rents-topping-gas-prices-inflation/10279406002/?gnt-cfr=1 Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com JWB's available Florida income property: www.jwbrealestate.com/gre or (904) 677-6777 To learn more about eQRPs: text "GRE" to 307-213-3475 or: eQRP.co Available Central Florida new-build income properties: www.b2rdirect.com Analyze your RE portfolio at: (use code "GRE"): MyPropertyStats.com Best Financial Education: GetRichEducation.com Get our free, wealth-building "Don't Quit Your Daydream Letter": www.GetRichEducation.com/Letter Our YouTube Channel: www.youtube.com/c/GetRichEducation Top Properties & Providers: GREmarketplace.com Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold
undefined
Aug 15, 2022 • 42min

410: Are We In A Recession? IRS Audits Increase with Tom Wheelwright

Is the economy healthy or unhealthy? We've had two consecutive quarters of GDP contraction. High inflation and supply problems persist. On the other hand, we have a strong jobs market, low unemployment, and high rent increases. Ultimately, the NBER decides whether or not we're in a recession. Today's guest, Tom Wheelwright of Wealthability, tells us why he thinks we're in a recession. I share with you the exact rent increase numbers I've had on my rental single-family homes. Historically, a recession occurs every five years, on average. Whether we're there yet or not, I believe there's a likelihood of a recession soon. Tom thinks whether or not a recession is declared is important; it affects consumer sentiment. He breaks down the new "Inflation Reduction Act". It does not appear to help reduce inflation. Rather, it appears that it will: increase union wages, enact climate change policy, add taxes to pharmaceuticals, hurt small business, and increase IRS enforcement. "People who have never seen an IRS audit will see IRS audits." -Tom Wheelwright Resources mentioned: Show Notes: www.GetRichEducation.com/410 Get started on lowering your taxes with Tom Wheelwright: GetRichEducation.com/Tax All U.S. Employed Persons: https://fred.stlouisfed.org/series/PAYEMS 30-Year Mortgage Rate History (gray bars are recessions): https://fred.stlouisfed.org/series/MORTGAGE30US Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com JWB's available Florida income property: www.jwbrealestate.com/gre or (904) 677-6777 To learn more about eQRPs: text "GRE" to 307-213-3475 or: eQRP.co Available Central Florida new-build income properties: www.b2rdirect.com Analyze your RE portfolio at: (use code "GRE"): MyPropertyStats.com Best Financial Education: GetRichEducation.com Get our free, wealth-building "Don't Quit Your Daydream Letter": www.GetRichEducation.com/Letter Our YouTube Channel: www.youtube.com/c/GetRichEducation Top Properties & Providers: GREmarketplace.com Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold
undefined
Aug 8, 2022 • 44min

409: Negotiate As If Your Life Depended On It with Chris Voss

Is today's housing market healthy? "Yes" for rental property owners, existing homeowners, and sellers. "No" for renters, wannabe first-time home buyers. "Unbalanced" is a better word to describe today's housing market. I bought my first income property 20 years ago today. In negotiation, emotions trump facts. Chris Voss, former FBI hostage negotiator, joins us for real estate negotiation tips. If you need a decision from someone, get it in the morning before they have decision fatigue. In a negotiation, try to get agreement. Don't try to get the other party to say "yes". Chris likes to let the other side talk first. Let "no" out slowly. A great way to say it is, "How am I supposed to do that?" Self-deprecating humor can work in negotiation. Learn how to motivate people to finish projects in a timely fashion for you. Resources mentioned: Show Notes: www.GetRichEducation.com/409 Black Swan Group: www.blackswanltd.com Mike Gundy rant "I'm a man. I'm 40.": https://youtu.be/zQ3oXkDPKbM Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com JWB's available Florida income property: www.jwbrealestate.com/gre or (904) 677-6777 To learn more about eQRPs: text "GRE" to 307-213-3475 or: eQRP.co Available Central Florida new-build income properties: www.b2rdirect.com Best Financial Education: GetRichEducation.com Get our free, wealth-building "Don't Quit Your Daydream Letter": www.GetRichEducation.com/Letter Our YouTube Channel: www.youtube.com/c/GetRichEducation Top Properties & Providers: GREmarketplace.com Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold
undefined
Aug 1, 2022 • 43min

408: Every Investment Compared To Real Estate, Safety, Florida New-Builds

We compare the safety of all these investments: cash, savings accounts, treasuries, CDs, gold, cryptocurrency, stocks, mutual funds, ETFs, raw land, a primary residence, and income properties. Listen to a mainstream media video clip about inflation from NBC Nightly News. We get a Florida market update from GREmarketplace.com/Orlando. Overall housing supply is low. It's even lower for entry-level properties. For renovated properties, Florida insurance premiums have risen dramatically in the past few years. However, for new-builds, premiums are about 70% lower. These particular available properties in Palm Bay, FL are typically: 4 BR, 2 BA, 2-car garage, concrete block, single-family rentals, new-build, vinyl flooring, granite counters, and infill quarter-acre lots. $319,000 is what buyers pay. Today, these properties appear to appraise for $370,000+. You have $51K+ of built-in equity. For those that select property at GREmarketplace.com/Orlando, your insurance is paid for the first year. Resources mentioned: New-build Florida income property for $319,000: GREmarketplace.com/Orlando Show Notes: www.GetRichEducation.com/408 NBC Nightly News on Inflation: https://youtu.be/Lco2EjA-6IA Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com JWB's available Florida income property: www.jwbrealestate.com/gre or (904) 677-6777 To learn more about eQRPs: text "GRE" to 307-213-3475 or: eQRP.co Available Central Florida new-build income properties: www.b2rdirect.com Best Financial Education: GetRichEducation.com Get our free, wealth-building "Don't Quit Your Daydream Letter": www.GetRichEducation.com/Letter Our YouTube Channel: www.youtube.com/c/GetRichEducation Top Properties & Providers: GREmarketplace.com Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold
undefined
Jul 25, 2022 • 46min

407: Housing Market Debate with Kathy Fettke

When mortgage rates rise, home builders slow down on building. This constrains supply and supports housing prices. A record share of Americans say inflation is their No. 1 concern. The CPI is 9.1%. Property operating expenses are rising with inflation, like insurance and property tax. What helps you pay for it? Rising rent. Philosophically, why should you raise the rent on your tenants? Besides adjusting it to the market amount, you took time learning, you built your credit, you accumulated a 20% down payment, you originated an 80% loan, your operating expenses are rising, you weathered pandemic uncertainty. If an auto mechanic makes $60 an hour, in ten years, they might make $90 an hour. Where's the growth in this? Kathy Fettke from Real Wealth joins us. We disagree on the housing market being "healthy". I believe a good description of the housing market is: "unbalanced": Healthy for: rental property owners, existing homeowners, sellers. Unhealthy for: renters, homebuyers. She believes that the Fed has overstimulated the economy, prices are high, and housing is undersupplied. We discuss real estate's demographic advantage. We agree that it's a bad market for prospective first-time buyers and renters, and good for those that have rental properties. A housing price crash anytime soon is highly unlikely. She & I each believe that today, it makes sense to add carefully-bought rental properties to rent to others. Resources mentioned: Show Notes: www.GetRichEducation.com/407 Real Wealth with Kathy Fettke: https://realwealth.com/ Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com JWB's available Florida income property: www.jwbrealestate.com/gre To learn more about eQRPs: text "GRE" to 307-213-3475 or: eQRP.co Available Central Florida new-build income properties: www.b2rdirect.com Best Financial Education: GetRichEducation.com Get our free, wealth-building "Don't Quit Your Daydream Letter": www.GetRichEducation.com/Letter Our YouTube Channel: www.youtube.com/c/GetRichEducation Top Properties & Providers: GREmarketplace.com Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold
undefined
Jul 18, 2022 • 43min

406: How The Rich Pay Zero Tax with Tom Wheelwright

National home prices are up 275% since 1991. I break it down state-by-state for you. Slowest? Connecticut with 137%. Fastest? Utah with 599%. Two misleading RE statistics are: real estate sales volume, home price cuts. I tell you where I'm spending my summer. Next, Tom Wheelwright joins us. He authored the new book, "The Win-Win Wealth Strategy". He tells us about the 7 investments that the government will pay you to make. You don't pay up to 12.3% Social Security Tax on rental income like you do with your day job. Tax depreciation is explained. Bonus depreciation is being gradually phased out after this year. Resources mentioned: Show Notes: www.GetRichEducation.com/406 Tom's New Book: "The Win-Win Wealth Strategy" State-By-State Home Appreciation Since 1991: https://advisor.visualcapitalist.com/growth-in-u-s-house-prices-by-state/ Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com JWB's available Florida income property: www.jwbrealestate.com/gre To learn more about eQRPs: text "GRE" to 307-213-3475 or: eQRP.co Available Central Florida new-build income properties: www.b2rdirect.com Best Financial Education: GetRichEducation.com Get our free, wealth-building "Don't Quit Your Daydream Letter": www.GetRichEducation.com/Letter Our YouTube Channel: www.youtube.com/c/GetRichEducation Top Properties & Providers: GREmarketplace.com Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold
undefined
Jul 11, 2022 • 37min

405: Fixed 12% Income Returns through Real Estate Funds with Dani Lynn Robison

Real estate funds invest in multiple properties. Real estate syndications often invest in just one property. "What is the worst deal that you've ever done?" Ask your fund provider that question. I'm willing to share that I invest my personal real estate fund dollars with Flip & Dani Lynn Robison of Freedom Capital Investments. Fund pros: More passive than turnkey, stable returns. Fund cons: Vet your operator. Learn more or get started at: GREmarketplace.com/funds There are short-term funds for liquidity, and longer-term funds for higher returns. The difference between simple and compound interest weighs in here. Learn what a "preferred return" is. Fund returns of up to 10-12% are offered. Learn where your return comes from. Fund objectives: safety, certainty, reliability, and growth. We're talking about high-yield, fixed income fund. Dani Lynn has been a part of more than 600 multifamily deals. Learn how funds have two audit layers. There are funds for both accredited and non-accredited investors. Learn more or get started at: GREmarketplace.com/funds Resources mentioned: Show Notes: www.GetRichEducation.com/405 Get started with real estate funds. It's the same place I invest: www.GREmarketplace.com/funds Dani Lynn Robison's team contact: Phone | (937) 551-2282 Email | invest@freedomcapitalinvestments.com Flip & Dani Lynn Robison's daily podcast: Freedom Through Passive Income Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com JWB's available Florida income property: www.jwbrealestate.com/gre To learn more about eQRPs: text "GRE" to 307-213-3475 or: eQRP.co By texting "GRE" to 307-213-3475 and opting in, you will receive periodic marketing messages from eQRP Co. Message & data rates may apply. Reply "STOP" to cancel. Available Central Florida new-build income properties: www.b2rdirect.com Best Financial Education: GetRichEducation.com Get our free, wealth-building "Don't Quit Your Daydream Letter": www.GetRichEducation.com/Letter Our YouTube Channel: www.youtube.com/c/GetRichEducation Top Properties & Providers: GREmarketplace.com Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold
undefined
Jul 4, 2022 • 43min

404: Financial Independence Day

Your Financial Independence Day happens when your residual income stream amount exceeds your basic monthly expenses. Rental demand is high for three big reasons: rates are rising, stringent mortgage qualification standards, housing undersupply. I answer three listener questions: Should I make a big down payment? Is borrowing at lower than inflation profitable? What about prepayment penalties? Ridge Lending Group President Caeli Ridge joins us to discuss today's mortgage lending landscape. Today, are ARMs beginning to make more sense than fixed-rate mortgages? We explore. Learn about the cash-out refinance climate. Second mortgages on income properties are still limited. Does it ever make sense to refinance to a higher mortgage interest rate? We discuss. Caeli Ridge thinks mortgage rates will keep rising. Resources mentioned: Show Notes: www.GetRichEducation.com/404 Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com Freddie Mac Includes On-Time Rent Payments Into Underwriting: https://www.housingwire.com/articles/freddie-mac-to-include-on-time-rent-payments-into-underwriting/ Airbnb Enacts Permanent Party Bans: https://www.cnbc.com/2022/06/28/airbnb-makes-its-party-ban-permanent.html JWB's available Florida income property: www.jwbrealestate.com/gre To learn more about eQRPs: text "GRE" to 307-213-3475 or: eQRP.co By texting "GRE" to 307-213-3475 and opting in, you will receive periodic marketing messages from eQRP Co. Message & data rates may apply. Reply "STOP" to cancel. Make passive income with apartment and other syndications: www.imaccredited.com Best Financial Education: GetRichEducation.com Get our free, wealth-building "Don't Quit Your Daydream Letter": www.GetRichEducation.com/Letter Our YouTube Channel: www.youtube.com/c/GetRichEducation Top Properties & Providers: GREmarketplace.com Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold Partial transcript: Welcome to GRE! I'm your host, Keith Weinhold. Happy Financial Independence Day on American Independence Day. I answer some of your most burning listener questions today. Shifts in the mortgage market could now change your strategy. Does a cashout refinance to a higher mortgage rate make sense or not? Is an adjustable rate mortgage actually feasible for you now and lots more… on Get Rich Education. _____________________ Hey, welcome in to GRE. From San Luis Obispo, CA to Saint Louis, Missouri and across 188 nations worldwide, you're back in that abundant place. And you've got to lead with an abundance mentality around here. How many places can you do that when the scarcity mentality is abundant and the abundance mentality is scarce. I'm Keith Weinhold. This is Get Rich Education. Though it's American Independence Day… is it your financial independence day. Are you drawing closer to that day… as you add income streams in your life. With 8.6% government-admitted inflation and stagnant wages and a higher cost of living… has there EVER been a more important time in your entire life to add an income stream through real estate? You can make the case that this is the most important time for you to do that. I am about to answer your listener questions here on July 4th. It's also Episode 404. There's no chance that this becomes an error 404. Some dorky humor there. First… Freddie Mac is going to include on-time rent payments into underwriting. Yes! This starts next week. This is a good thing for you. This incentivizes renters to make on-time payments to you if they ever want to become homeowners. …and… Airbnb enacts a permanent ban on parties. They & VRBO have long struggled with what to do about parties. I just shared those stories with you in Friday's newsletter. If you didn't see them, they're in the Show Notes of today's episode. Be sure to get our free "Don't Quit Your Daydream" newsletter. We've been really informing you about so much in the real estate world there. We've also been telling you about our webinars. I know that some of you enjoyed last week's Texas properties webinar. Stay up-to-date with our newsletter at: GetRichEducation.com/Letter Now, let me tell you. Back in the year 2004, eighteen years ago. Yes, I was an active REI then. My tenants were increasingly leaving. They were vacating my property and I had to find a new renter. This was increasingly happening for a few reasons: #1 is that mortgage rates were falling then. But secondly, and really the big reason is that anyone could qualify for a loan. Mortgage underwriting standards were so lax that nearly any human could get a loan, even if they had zero income. So… loans were too easy to get. Then the third reason that my tenants seemed to be vacating is that there was ample supply - and an oversupply of properties - first-time homes - for them to move into. Well, today, all THREE of those criteria are flip-flopped. First, mortgage rates are rising. Second, mortgage qualification standards are tough. Tougher than Kevlar. And thirdly, there's an undersupply of homes, especially these entry-level homes that make the best FTHB places. That's precisely why rental demand is sky high today, tenants are not fleeing to become homeowners, rental occupancy is close to 100% in many markets, and rents are rising multiples faster than historic norms. These phenomena can move you closer to you financial independence day. I had a group of financing-themed listener questions come in recently, so I want to get to three of those before we talk more about today's lending landscape later. ________________ The first question comes from Dave in Bellingham, Washington. "Keith, I thought it was good to make a big down payment on a property. That way, I'd have not only less debt, but I'd have the benefit of having a smaller mortgage payment over time. This means I'd pay less interest over the life of the loan too. Can you tell me more about how FF beats DF?" That's from Dave. Good question, Dave. Common question. In fact, there was a time in my life, before I ever owned any real estate where that same line of thinking made complete sense to me. I even thought, "If I could be mortgage-free and own a property, I'd have it made." Dave, let me answer this in a somewhat different way than I've answered it before for other listeners' benefit. If you can borrow at a 6 or 7% mortgage interest rate, which, after tax deductions might be an effective 5% interest rate, many think that they can beat that in the market over time. One probably can. The riskiest thing that a lot of people do by making a big down payment is now they don't have much liquidity. If the cash is already in the home, then that borrower might worry about not having much cash for other disruptions or expenses that come up in life. The worst one could be, "What if you lose your job and your job was, say, 70 to 100% of your income?" Now that cash is trapped in the home as equity… and you can better believe that today, banks aren't going to let you access your equity if you don't have a job. The best way to keep equity separated from your home is to make sure it never goes in there. The other reality too, is that the more than you borrow, the more you make use of OPM. So the great question to ask yourself, Dave, is "How big of a real estate portfolio could I ever build if I limit myself to only using my own money… and NOT other people's money?" We're going to discuss this more later in the show today… but that should provide some sufficient context and food for thought to your question, Dave. Thanks for writing in. You, the listener, can always contact us with any questions at GetRichEducation.com/Contact ________________ Andrew from New York state had a question through our Contact Page. Andrew's been an avid listener for quite a while. I remember your name, Andrew. You're a veterinarian from New York state. I hope that we can meet sometime in the future. Andrew asks: "Is it a true statement to think that even in today's High "er" interest rate environment any mortgage rate under the rate of inflation roughly 8% is a bargain?? Today ..I am not getting great cash flow...$100/month or break even..on new builds...but still see the upside in RE investing due to its inflationary hedge." Alright, thanks for that Andrew. With the first question, is any mortgage rate under the 8% inflation rate a bargain. Well, it could be. Many think that the real rate of inflation - the true diminished PP of the dollar is 15%. But let's just stick with 8%. Yes, if you get a mortgage at 6 or 7% today, you are effectively being paid to borrow. That is because with the money that you've borrowed from the bank, over time, you get to repay the bank with dollars that debase on the bank faster than THEIR interest can accrue on you. That's how it can stealthily build wealth. The risk associated with that is - besides being most attentive to your personal cash flows, Andrew - is that at some point over your loan term, there's a good chance that inflation will duck back below mortgage interest rates. We're in this inversion now where the opposite is true. So, enjoy it while it lasts. I'd think of your interest rate being lower than inflation as a short-to-medium term tailwind. Your second question was about how today, you're not getting great cash flow when you buy a new-build rental property. It might be positive $100 or just a break even. But you still like investing in RE for the inflation hedge. First, I think of RE as more of an inflation-profiting center than a mere inflation-hedging vehicle. I take you point though… and then… Yeah, a lower $100 positive cash flow or less on new-builds is lower than what we've all been used to in recent years. There's a chance that this will widen - certainly no guarantee. It like how I described a couple weeks ago that we think of the housing market in two waves. First the housing price increase wave hit hard, then there's a trough, then later the rent increase wave hits. The trough between waves is when cash flow is lowest. Though you can't absolutely count on it, rents are increasing torridly. Andrew, I can tell that you're a close listener just by the words and concepts that you're thinking over in your questions. I love that. Thanks for you longtime following. ________________ The third question comes from JW. This question came from our YouTube Channel so I don't know where you're from JW. But you ask: Keith, what are your views on PPPs on commercial loans? On my current 8-unit property I am pursuing, I am getting financing offers that all have PPPs. OK, thanks for the question JW. I think one reason that I chose your question is because I, myself, have owned an 8-unit apartment building that had a 5-year PPP attached to it. First of all, let me tell you what a PPP is. And it's funny. I have been at RE meeting in the past and some people that have never heard of them seem incredulous that a PPP even exists. A prepayment penalty is a fee that some lenders charge if you pay off all or part of your mortgage early. If you have a prepayment penalty, you would have agreed to this when you closed on your home. Now, in my experience, you don't often see these on loans for 1-4 unit properties. I commonly see PPPs on 5+ unit apartment buildings and other commercial loan types. The way that it often works is that your penalty is less severe as each of the five years transpires. It fades. For example, you'd have a higher penalty if you pay it off in 2 years than the lower penalty would be if you pay it off in 4 years. Then with a 5-year PPP, that means that your penalty disappears completely if you pay it off AFTER five years. PPP loans can obviously be a poor choice if you, say, want to add value to a distressed apartment building and do a cash-out refinance in, say two years. So, therefore, for long-term buy-and-hold strategies, 5-year PPPs often fit. I've had 5-year PPPs on numerous occasions on my own apartment buildings, and I have never paid any penalty because I have only accepted those penalty conditions when I plan to hold for more than 5 years. Now that you know about cases when you do and don't want these as part of your loan, maybe you're wondering why banks have PPPs at all. Lenders charge prepayment penalties to provide a borrower with a disincentive for paying off a loan ahead of time… because that causes lenders to lose out on interest income. Lenders have to commit considerable time to evaluate a borrower and underwrite the loan in the first place. That's how PPPs work. Thanks for the question, JW. Stay up-to-date with our newsletter. You can sign up free at: GetRichEducation.com/Letter We also make sure that you get the 5-part video course where I'm your instructor. It's one video on each of the 5 Ways Real Estate Pays. What would it look like if I wrote a short letter about weekly… written by me… sent directly to you… that supplemented this show about real estate and personal finance trends and opportunities. It can help bring you closer to your financial independence day. Get it & my free video course all in one place at GetRichEducation.com/Letter _________________ Yeah, concise, updated intell from Caeli, as always. All these markets are constantly changing: The market for housing prices The market for rents The market for mortgages Working within them can help get you closer to your Financial Independence Day - that day that your real estate income meets or exceeds all of your basic living expenses. Underwriting guidelines are staying tight, just like they have for more than 10 years now. Dodd-Frank and consumers proving that they have the ability to repay a loan has really helped with that. That's a big reason that the mortgage delinquency rate has fallen to ALL-TIME lows. In fact, that update on second mortgages on rental properties demonstrates that the market still has a pretty limited appetite for that product. You might want it but it still comes with low LTVs if you can get them at all. Some brighter new is that ARMs - Adjustable Rate Mortgages - are making more sense than they used to - when compared to your more typical long-term FRM. There are both risks and rewards to compare there. I like that the good people over there at Ridge help you with decisions like those. So many great & important shows coming up here on GRE - the return of Tax Advisor Tom Wheelwright, a 2-person housing market panel comprised of Kathy Fettke and I… and… oh geez, the return of Chris Voss - the hostage negotiator from Masterclass. Remember when I mock negotiated him for a fourplex building last year right here on the show & I lost… to perhaps the world's top negotiator? Well, here we go, Chris Voss is returning here to discuss how to negotiate in a housing market when the odds are against you. What do you think? Should I mock negotiate him again… I don't know. That's awfully entertaining for you but I don't know how many losses I can take publicly like that. Big thanks to Caeli Ridge today. It's where I go for my own income property loans. You can too, I'm happy to share that with you at RidgeLendingGroup.com Until next week, I'm your host, Keith Weinhold. Happy Financial Independence Day! Though you might quit your day job, don't quit your day dream!
undefined
Jun 27, 2022 • 43min

403: How To Build Your Personal Brand with Steve Sims

"You DO care about what others think of you. That's your reputation." -Keith Weinhold People care about your brand when you create value for them. Next, you must reach people. A construction worker in London decided that he wasn't where he was meant to be in life. He's our guest, Steve D. Sims. He started asking others why they were wealthy but he wasn't. A personal branding expert, Steve tells us why the right brand for you is the "authentic you". When you meet someone, ask them about themselves. They are their own favorite subject. "A brand is what people say about you when you've left the room." -Steve Sims Brands are either solution-based or aspirational. Every person has a brand. Donald Trump was well-branded because he had clear slogans like "Make America Great Again" and "Build A Wall". The lesson? Be clear about who you are or what you stand for. It's OK to know what you're "not". For example, I didn't know how to hire a COO for GRE and still don't have experience managing people. Resources mentioned: Show Notes: www.GetRichEducation.com/403 Steve Sims' website: https://www.stevedsims.com/ Get mortgage loans for investment property: RidgeLendingGroup.com or call 877-74-RIDGE JWB's available Florida income property: CashFlowAndGrowth.com To learn more about eQRPs: text "GRE" to 307-213-3475 or: eQRP.co By texting "GRE" to 307-213-3475 and opting in, you will receive periodic marketing messages from eQRP Co. Message & data rates may apply. Reply "STOP" to cancel. Make passive income with apartment and other syndications: www.imaccredited.com Best Financial Education: GetRichEducation.com Get our free, wealth-building "Don't Quit Your Daydream Letter": www.GetRichEducation.com/Letter Our YouTube Channel: www.youtube.com/c/GetRichEducation Top Properties & Providers: GREmarketplace.com Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold Partial transcript:Welcome to GRE! I'm your host, Keith Weinhold. There's so much to pack into one show today - inflation at its highest rate in over 40 years, the Fed raising interest rates the most in 28 years, rents are going up fast, then GRE's COO Aundrea Newbern & I on our favorite REI resources. Today, on Get Rich Education. _______________________ Welcome to GRE! I'm your host, Keith Weinhold. When it comes to developing your personal brand to it's highest potential, what are those traps you might be falling into that have prevented you from doing so. And… There was once a construction worker in London and one day he realized that this just wasn't where he was meant to be in life. He contributes to the personal brand discussion today too… on this week's episode of Get Rich Education. ______________ Welcome to GRE! From Franklin, MA to Franklin, TN and across 188 nations worldwide… I'm Keith Weinhold. With more than 4 million listens, though you're tuned into one of America's longest-running and most listened-to real estate shows, today, it's about how to develop your personal brand which applies most anywhere. There are a few definitions of a brand. A more strict one is that a brand is an intangible marketing or business concept that helps people identify a company, product, or individual. OK, I guess that's pretty good. Another definition of a brand I've heard that I like is: "Your unique promise kept over time." That's what a brand is. A big part of keeping promises is doing what you say you're going to do. Therefore, it's a commitment. In my mind, a big part of that is keeping your appointments. If I'm going to collaborate with someone and we have a pre-determined date & time, I put that on my calendar and I would not change that commitment unless some inordinate or unusual circumstance came up. That person trusted me with their time and I trusted them with my time. If someone tells me later that they'd like to re-schedule with me, well, often I don't do it. With all the choices I have for spending my time, their wavering commitment doesn't really reflect so well on their personal brand. Also, other people would have liked to have that time with me & they couldn't get it because I already committed it to that person that wanted to cancel or postpone. People that have their act together, well-branded people, commit and show up on time. I'll give you an example of a well-branded person that keeps commitments - whether you like him or not, in my experience, that is, yep, Rich Dad, Poor Dad author Robert Kiyosaki. Robert & I have done a bunch of collaborations in the past, I used to be a writer for the Rich Dad Advisors, he's been a guest right here with us on the GRE Podcast four times. Not once have we tried to re-schedule or cancel an appointment on each other. Even if we plan something a month in advance, we keep it. We don't have to send each other reminders. It was put on our calendar at the time we made the appointment, so what more do you need? And you wonder why that guy is so successful. Well, one reason could be that he keeps commitments. Now, when it comes to your personal brand - which includes your belief systems, your values, commitment levels, there's one thing that some people need to "get over" - and I think that Hal Elrod & I touched on this here on the show 3 weeks ago. It's this myth. There are people that brashly say, "Hey, I don't care about what other people think of me." Oh, that's wrong. You do too care about what other people think. Because that's your reputation. It can be interesting to see the person that says they didn't care about what other people think, say, have a fake social media account made up impersonating their likeness and embarrassing them. You had better believe that person that said they don't care about what other people think… frantically tries to point out that, "Hey, I don't want you thinking that was me over there spamming you." Someone is impersonating my account. "Oh, well didn't you just say that you don't care about what other people think?" See you did care… and you should. That's your reputation. What if you own a restaurant & people leave negative reviews about your business & you as a businessperson, you care. DO CARE… about what others think. That's honesty. But yeah, don't care too much. People will care about your brand when they know that you can bring them value. When you start with creating value first, second is how are you going to reach people, and then thirdly, it's how are you going to create income. It's value, reach, then income. 1-2-3 I'm reaching you right now with this show. In fact, there was a time, between 5 & 10 years ago, that even by having a show like this, one could create value, reach, and income. For new entrants, those days are gone. The podcast landscape became saturated a few years ago and it's almost impossible to get substantial reach today. For startups today, a podcast is a lot like a website was 20 years ago. Neither one stands out just by virtue of having one. You can have a website just like you can have a podcast, but anymore, how would you ever get enough website visitors to make a difference or how would you attract enough podcast listeners to make a difference. Even celebrities that have name brand recognition that have crossed over and started podcasts usually don't get much traction anymore. They are drowned out in a saturated field. So if you want your brand to reach people today, well, that's a really long discussion and this isn't a marketing show. So I'd start with just two pieces of guidance: #1 - Look for that new media source that isn't crowded today. It might be that "next" media type. For a while, people thought that it might be voice-activated media like Alexa or Siri. I don't really know that that's getting traction like some thought. But that's the way to be thinking. "What's next?" Secondly, if you know of a thought leader that wants to get their message out with a podcast today, rather than starting their own show and entering a crowded field… gosh, starting your own show, you could spin your wheels with many episodes and unlike a website that doesn't need to be constantly updated… … a podcast takes regular releases, and production, advertising, sound engineering and marketing, transcription, and a support network of complimentary resources from video to social media and more. Well, I've got a great shortcut to that… in the podcasting world that will save you a lot of time, money, and frustration. If you know someone that wants to get their message out through a podcast today, the big shortcut is to be a guest on another show that already has a big following. That way, you've outsourced all of the production and marketing and everything else to a proven channel. That can save you hundreds or thousands of hours in your life. Rather than starting a podcast, be a guest on a few big name shows. Now that you know how you're going to provide value to the world, you've got your reach too. Hey, I've got more thoughts like this for you on building your personal brand. Before I share those, let's talk to today's remarkable guest on how to build your personal brand. ___________ Oh, yeah, a really interesting interview with Steve Sims today. One thing we discussed is that you can't snap your fingers and instantly make yourself someone that you're not. It's about gradually being who you are becoming. Now, here at GRE, our show keeps growing and about two years ago, I needed to make a new key hire to run the internal operations here so that I could have enough time clear to make the best content for you every week. But, gosh, I really didn't know how to make a quality hire here - like, to bring in an experienced pro. Realizing I didn't even know how to hire someone, I looked around my network of people… and I knew that Ken McElroy had employed a Hiring Manager, Jennifer, to help him and I tapped her so that Jennifer could find a COO for GRE. Jennifer & I worked on the position advertisement, she interviewed the top candidates, narrowed it down to three, and Aundrea was selected. Then I got Garrett Sutton to help me write the work contract. So, I had acknowledged that hiring a top pro was beyond my skillset. And Aundrea is such a professional here - she has her MBA too - that when GRE added more staff later, she's the one that does the interviewing - not me. And then… continuing in this vein of, "Don't pretend to be someone you're not." When we make a new hire here at GRE, I don't pretend like I have some lofty corporate experience at knowing how to run things around here. When I first talk to that new hire here, I simply tell them the truth. I say something like: "I found myself with a show here that a lot of people seem to like to listen to… but don't have any experience managing people. So I really want you to feel comfortable in speaking up when you think I could be doing something better." Yeah, I tell everyone something like that. Alright, well, what did that just do when I told them this? First, it's honesty. It makes me more comfortable It made the new hire more comfortable And finally, I'm not pretending to be someone that I'm not. When I was in the working world, I didn't climb up the corporate ladder. I didn't get that corporate experience. Instead, I decided to leave that world behind. Steve made a terrific point at the end about brand clarity - being clear on what your brand stands for - whether that's your personal brand or your company's brand. I told you near the start of the show that commitment & respecting other people's time is a big part of my personal brand. Certainly, attention to detail too. GRE's brand clarity is in four words: Real Estate Financial Freedom. Those four words tell you where you & I are going together & how you're getting there too. Once you're in the GRE world and tribe, then we can get more nuanced, for example, with our strategy and brand of "FF beats DF". And with that, you see how "RE FF" is achieved faster. I sign off each show with "Don't Quit Your Daydream" and it's a trademark that we own here at GRE. So the point is, be clear and memorable in order to have a successful brand for yourself. This doesn't have to be that well-developed and you don't have to have terms trademarked to have a strong brand. Juan, my landscaper wacks all the weeds along my fence and doesn't leave any clippings behind. I can see that his brand was there - imprinted in my backyard. Speaking of some other well-branded real estate figures, if you want to listen to Grant Cardone & I together here on the show, where we 10X your wealth together, he was with us on Episode 264. Robert Kiyosaki's latest appearance here on GRE was last year. You will find he & I together most recently on Episode 358. As far as today's chat, you might be interested in SEEING Steve Sims & I's chat from today other than just listening to the audio here. It might help reinforce some of these branding concept for you. He's also just a really interesting figure to see and listen to. You can do that on your YouTube Channel… which is really easy to find and remember… because we're - I suppose - consistently-branded - ha! That's because our YouTube Channel is called "Get Rich Education". I'd expect that video to be published there by about now. Personal branding means that there is… perhaps… a better investment than leveraged income property. That investment… is YOU. Until next week, I'm your host, Keith Weinhold. Don't Quit Your Daydream!
undefined
Jun 20, 2022 • 43min

402: Rents Surging Faster Than Home Prices, Inflation & Interest Rates Soar, Investor Resources

For many, it's become a scary world with $5-$6 gas, soaring food prices, spiking rents, the medical system is still a mess, and wages aren't keeping up with inflation. Inflation is at a 40-year high of 8.6%. The Fed raised rates ¾%, the biggest jump in 28 years. For every $1M in real estate debt that you have, you're benefiting $86,000 each year due to your debt debasement. Affordability has become so bad for wannabe first-time home buyers that increasingly, they're becoming your renter. Many project rent growth to exceed home price growth this year. Rent.com's Rent Report shows a 26% annual rent increase nationally. Every 1% in a mortgage rate increase decreases a buyer's purchasing power by 12%. GRE's COO Aundrea Newbern, MBA joins me. We discuss our favorite RE information sources. Aundrea expects to diversify her RE portfolio into more markets. She's been focused on southeast Georgia. Some RE resources we use: www.city-data.com, US Census Bureau data, CNBC.com, HousingWire.com, FRED data, the MLS, AirDNA.co, GREmarketplace.com. When considering adding to your RE portfolio, simply talking to a Property Manager can be more valuable than the best website. Aundrea sees a balanced market at prices $250K+, and a sellers' market at prices below $250K in southeast Georgia. Days On Market (DOM), Sale-To-List Price Ratio discussed. LTRs are in high demand and low supply. STRs are saturated in many markets. Resources mentioned: Show Notes: www.GetRichEducation.com/402 Rent.com's Rent Report: https://www.rent.com/research/average-rent-price-report/ Get mortgage loans for investment property: RidgeLendingGroup.com or call 877-74-RIDGE JWB's available Florida income property: CashFlowAndGrowth.com To learn more about eQRPs: text "GRE" to 307-213-3475 or: eQRP.co By texting "GRE" to 307-213-3475 and opting in, you will receive periodic marketing messages from eQRP Co. Message & data rates may apply. Reply "STOP" to cancel. Make passive income with apartment and other syndications: www.imaccredited.com Best Financial Education: GetRichEducation.com Get our free, wealth-building "Don't Quit Your Daydream Letter": www.GetRichEducation.com/Letter Our YouTube Channel: www.youtube.com/c/GetRichEducation Top Properties & Providers: GREmarketplace.com Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold Partial transcript: Welcome to GRE! I'm your host, Keith Weinhold. There's so much to pack into one show today - inflation at its highest rate in over 40 years, the Fed raising interest rates the most in 28 years, rents are going up fast, then GRE's COO Aundrea Newbern & I on our favorite REI resources. Today, on Get Rich Education. _______________________ Welcome to GRE! From Auckland, NZ to Oakland, CA and across 188 nations worldwide. This is Get Rich Education. I'm your host, Keith Weinhold. Before I discuss real estate, what's happening with inflation & interest rates is so exceptional that I want to cover this first. When the latest inflation reading came in at 8.6%, it dashed hopes that it's peaked. We have no evidence that it's peaked. And as I like to say, that 8.6% is just the level that the government is willing to admit to. It's really higher. It's the third month in a row that it has exceeded 8%. Treasury Secretary Janet "Grandma" Yellen has already warned of what she calls "unacceptable levels of inflation". And Yellen looks like my late Grandma Weinhold. Yeah, they look a lot alike. One difference though, is that Grandma was not wrong about inflation. Another difference between my grandmother and Yellen is that… Janet Yellen never gave me Star Wars action figures on Christmas like my Grandma did. Well, for many people, especially in the lower middle class, it's become a scary world with devastating $5-6 gas, soaring food prices and spiking rents. (I'll get to that shortly). The medical system is still a mess. Wages are up perhaps only 5%. Their quality of life is really suffering now. Libertarians point out that fiat inflation is theft of one's private property. You earned a dollar. Now your prosperity has been stolen. Sneaky shrinkflation is stealing from you too. Yeah, you're not imagining it, Gatorade has trimmed its 32 ounce bottles down to 28 ounces. A small box of Kleenex has shrunk from 65 tissues down to 60. Package sizes are shrinking faster than Lake Mead, all while producers charge the same price or more. That's what shrinkflation means. It's become an awful economic malady for consumers. So, let's talk about higher interest rates since that's what can keep inflation from soaring. Many interest rate types are based off of the Federal Funds Rate. Now, I like to look at history to see what typically happens in like scenarios. History doesn't tell you everything, but many people don't look at it. Rewinding three years, this rate was hiked up to 2.5% by early 2019… and the stock market was freaking out by then. Trump even demanded a rate cut. He got it and that, turned stocks around. Yes, Presidents are supposed to stay independent of the Fed, but, in any case… Just last week, the Fed Funds Rate was raised up to 1.75%... and the stock and crypto markets have already taken a swan dive off the high board. Everyone thinks that rates are going to be raised again at the next Fed meeting next month. So how do you think that equity markets are going to like that? History shows us that they don't. But see, history shows us that even when the Fed Funds Rate is raised to 10%, it can take years to quell inflation. Commodities like housing, food, and energy, often excel in either inflationary times or recessionary times. That's where you want to be. Buy & own what people need, not what they want. These things have a finite supply. Bringing them into existence takes "proof of work". Proof of work means that it takes real world resources to extract or produce something—like framing roof trusses, growing timber for lumber, mining gold, extracting oil, or growing wheat. If you held any of these commodities individually, you might merely hedge inflation. But if you can control an entire commodity by only putting one-quarter or one-fifth of your "skin in the same", then you get to short the dollar too. "Shorting" means that you're betting that something is going to fall in value—the dollar in this case. Now you're creating leverage and arbitrage. You're really profiteering from inflation ehre. Real estate is like a basket of commodities. It is made of: lumber and copper and glass and all kinds of commodities. So, if you have $1M in real estate debt, it's now being debased at a rate of 8.6%. Great. This effect alone has increased your prosperity by $86,000 this year—$86,000 this year alone, and that's besides appreciation, income, tax benefits, and amortization. Yeah, you've got an $86K tailwind. Do you remember back in 2019 when I did the podcast episode called The Debt Decamillionaire? It was Episode 260. You might remember that episode. That's when I touted the counterintuitive merits of taking out $10M in real estate debt... with the payments outsourced to tenants. Now, I know that not everyone has the wherewithal to do that. But if you were able to implement that plan, it has now created an extra $860,000 of annual wealth for you. Yes, as one of just five ways you're paid. If you think that sounds scary - or unconventional - it's definitely unconventional. Because being conventional gets one nowhere. So, though you might have not been able to amass that much good debt, I was ahead of the inflation, helping you get out in front of it to take advantage of it. Of course, I talked about it well before 2019 too. And, no, I sure didn't know that a pandemic was coming in 2020 and it was going to bring all this inflation this quickly… but that is how things worked out. Now, if you're uninitiated on this, if you originate $10M in loans, understand something. Your net worth didn't just decrease by $10M on the day that you got the loan. The day that you originate the loan, what happens is that you've now got $10M in your asset column and $10M in your debt column. Leverage amplifies the $10M in your asset column… and then your debt column erodes through both tenant-made principal paydown - and this higher inflation. Maybe I'm stretching your thinking just merely by discussing 8-figure debt like that. So why is someone really compelled to be a real estate investor today? One big reason is that soaring inflation is going to be around for a while. So last Wednesday, when the Fed raised interest rates three-quarters of 1% - their highest daily increase since 1994. Understand that higher interest rates decrease demand. There's another name for substantially decreased demand. That is called a recession. I don't know if we'll get that far. Now, capitalism is not inherently inflationary. Sure, as employers' demand for labor rises, that's inflationary. But as businesses compete to offer goods and services at the lowest price - which is capitalism - that's deflationary. Libertarians are quick to point out that America has too much government intervention to be considered a truly capitalist economy anymore. That's a different conversation. But some have speculated that politicians are plotting another stimulus check drop on American citizens so that they can deal with inflation. I really hope that they do not do that. Sheesh, this would be a policy blunder. This would be like shooting a man that's already dead. This absurd approach of "printing up currency" would be to help people deal with the consequences of... "printing up currency". If you think that's preposterous, well… Quebec is actually doing this. They're issuing $500 stimulus checks to help the Canadian province's residents deal with inflation. Yeah, that's really happening. Soaring gas prices aren't just painful for summer road-trippers. Because fuel is a critical input for so many goods and services, higher costs are causing havoc across the economy in a lot of places that you wouldn't expect it… Aviation: Airfares in the US skyrocketed 19% in April from a month earlier, an increase that is almost exclusively driven by a jump in jet fuel prices, United CEO Scott Kirby said. Now, you might have expected that one. But get this… Law enforcement: A sheriff's department in Michigan instructed its deputies to cut back on visits for non-urgent calls because it had blasted through its fuel budget with months remaining until a new one kicks in. (Yeah, inflation affecting law enforcement!) Emergency services: An ambulance crew in Pittsburgh said it was limiting its service outside of 911 calls after facing a similar budget crunch. Its fuel expense for the full year is typically $50,000, and it's already got close to that entering June. Landscaping: Lawnmowers and trimmers use gas to make your front yard the envy of the neighborhood. But after absorbing all of the cost increases they can, some landscapers have slapped a surcharge on customers, and others are even looking into electric mowers and propane as an alternative fuel. In any case, a look at history tells us that we could be in for high inflation for a full decade. So make financial decisions accordingly. Risk assets are typically really sensitive to big moves in inflation and interest rates. Major stock indices are down, down, down. And cryptocurrencies are in an all-out historic meltdown. They're more volatile than stocks, and many have lost 50%-60%+ of their value just this year. Crypto trading platforms have halted withdrawals Companies cut jobs Panicked investors dumped their holdings The public is finally dismissing promoters' claims of "Hey, I made $50k on doodoo coin. So you can you!". You don't really hear that lately. Let's Go Brandon Coin, now worth $0.00. And "Let's Go Brandon" coin makes Dogecoin look like some sort of respectable family heirloom. I actually still think bitcoin could have some potential, but… So then where to look? Where do you go for yield today? Some feel that the "true rate of inflation" is 15% today. Then that's how much prosperity you lose by storing cash. (I believe it's wise to hold at least 3-5% of your real estate portfolio's value in cash.) One place could be oil if you think there's still a runup to be had there. But oil has performed well so far this year. Gold still hasn't really awakened despite inflation. What you can do… is… Follow the money. Big institutional buyers like American Homes 4 Rent keep plowing money into real estate, especially single-family rental homes. That's historically the place to be in times of either high inflation or a recession. Though the institutional share is increasing, the overwhelming majority of homes are still bought by individuals just like you. In the fourth quarter of 2021, institutional buyers only comprised 18% of home purchases. As affordability clamps down on wannabe first-time homebuyers, unfortunately, many of these fine people never make it to the closing table. Every 1% in a mortgage rate increase decreases a buyer's PP by 12%. Mortgage interest rates are now 6%+ on OOs, about 7% on rentals. I believe that the only way houses are going to get more affordable anytime soon is if mortgage rates come down. That's because home prices aren't coming down anytime soon. So what do these priced-out people do? Increasingly, they become your renter. Rent price growth is predicted to outpace home price growth this year. Though some measures are lower, Rent.com's Rent Report shows an astounding 26% annual national rent increase. While a lot of major markets are struggling with a streak of Fed rate hikes that could drag on longer than the final two minutes of an NBA game... ...for real estate investors, the rent just keeps flowing in. And here's what it comes down to. Picture this. Like I've discussed before, first home prices rise, and then rents follow later. Picture two waves. Say that these two waves are 18 months apart. The first wave is home prices. Today, prices are still climbing but the wave has likely crested. That second wave that's coming in now are the torrid rent price increases. The trough between the two waves is where the cash flow is worst on new purchases. And now the second wave - that rent increase wave - is building. That's the ah… seafaring here in the rental housing market ocean if you will. Hey, In the past, I've discussed where I've invested and what RE types I like to own. Why don't we hear from GRE's own COO Aundrea Newbern, MBA about how she's positioning her portfolio in this environment of normalizing prices & spiking rents. Also, she & I will discuss some of our favorite resources & websites for real estate info. That's straight ahead. I'm Keith Weinhold. You're listening to Episode 402 of Get Rich Education! __________________ Yeah, great stuff from Aundrea, as always. We discussed markets. Of course, it's about the submarket too. As an example, maybe you don't feel like Erie, PA or Toledo, OH or Grand Rapids, MI are fast-growing markets. Actually, I think Grand Rapids, for one, is growing, but the point is, that even if a metro has a stable population but it's, say, medical district is booming - like a lot of cities' medical districts are… you may very well be better off in an OK metro with a booming medical SUBmarket than you are elsewhere. It's often about that SUBmarket within a metro that really matters to you. There aren't too many places that you can invest & get yield today. But high inflation is the motivator to do so. Create one login, one time, it's free & get access to all of our provider at GREmarketplace.com For everyone here… COO Aundrea Newbern, MBA, Content Manager Matthew Blunt, Producer - me &, Sound Engineer, Investment Coach Naresh Vissa, Website Marvin Diaz Jr, Advertising Jake Madoff, I'm your host Keith Weinhold. Don't Quit Your Daydream!

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app