Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

In a lively challenge at a major expo, Justin embarks on converting five entrepreneurs into sponsorship advocates. He tackles skepticism about promoting sponsors over personal products and dispels fears of losing authenticity. Justin reveals how existing clients can be lucrative sponsors, stressing that niche audiences are often more appealing. Listeners learn about alternative compensation models and methods to integrate brands seamlessly into their content. Best of all, he suggests polling newsletter subscribers to find fresh sponsorship opportunities.

Most newsletters promise you great sponsors. The Pour Over does something radically different: they'll refund you out of their own pocket if a sponsor disappoints.Jason Combs, founder of the 1.4M subscriber faith-based news newsletter, reveals why this seemingly risky guarantee is actually the foundation of their million-dollar sponsorship business—and why it almost never gets used.Check out The Pour Over: https://thepourover.orgWhat you’ll learn:The exact refund policy that builds unshakeable reader trust (and costs less than you'd think)Why Jason hit rock bottom promoting products he'd be ashamed for his mom to buy—and how he fixed itThe "white glove" system that lets sponsors book ads with just one word: "yes"How they consistently beat agency-written ad copy by writing everything in-houseWhy they proactively lowered prices for long-term partners (and the surprising response they got)The real reason agencies and programmatic ads nearly destroyed their businessHow limiting high-performing nonprofit ads to 3 per month actually increased revenueWhy every staff member personally tests products before they recommend them to readersJason also shares how The Pour Over competes against Meta by removing every friction point in the ad-buying process, maintains 95% sponsor retention, and why taking a business-first approach (not just creative-first) transformed their sustainability.If you're tired of feeling like you're selling out your audience for sponsorship dollars, or wondering how to build genuine trust while growing ad revenue, this conversation will change how you think about monetization.Grab the book to learn all the secrets: https://sponsormagnet.comWant one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.comWant to attend Sponsor Games? Register here: https://sponsorgames.comChapters: 00:00 - White Glove Sponsor Approach03:09 - Inconsistent Ad Sales Focus11:52 - Maximizing Ad Revenue with Affiliates17:41 - Building Trust Through Resolution26:26 - Optimizing Ad Copy Performance34:24 - Nonprofit Support with Donation Match

Ever wondered how to package unconventional sponsorship offers or turn in-person networking into actual brand deals? In this live coaching session, we tackle real sponsorship challenges from creators across different niches.You'll hear:How to position market research campaigns as a valuable sponsorship offering (and why six brands are suddenly interested in the same service)The exact video pitch strategy that gets 10x better response rates than email—including a live breakdown of a 7-minute pitch that worksWhat to do when a sponsored post underperforms (hint: don't panic)Smart conversation starters for converting event networking into brand partnershipsHow to price exclusivity, paid media rights, and content licensing (the 15-25-10 rule explained)Why you should never wait until the contract stage to discuss usage rightsPlus, we share the tools and templates that make video pitching easier, including how to embed engaging video previews directly in your outreach emails.This is a recording from our Wizards Guild sponsorship coaching program, where members get real-time help with their brand deals twice monthly. Want to join these calls? Visit https://wizardsguild.com

Sara had $10,000 to spend on creator partnerships. She thought it would be easy money to give away. She was wrong.After transitioning from creator to brand partnerships manager at Senja, Sara discovered the hard way why 90% of creators rejected her offers—and what she learned completely changes how you should approach brand deals.Check out Senja: https://creatorwizard.com/senja What You'll Learn:The Shocking Reality of Brand BudgetsWhy Sara had a $10K budget but couldn't get creators to take itThe unexpected reason August is the worst month for partnershipsWhy 90% of creator outreach got rejectedWhat Actually ConvertsHow one creator with 15K email subscribers generated 72 customers (with a 50% paid conversion rate)Why email lists outperform Instagram for conversion campaignsThe critical difference between content that converts vs. content that flopsInsider Secrets Brands Won't Tell YouWhy you should become an affiliate BEFORE pitching paid partnershipsThe one mistake that makes brands instantly reject your pitchHow to structure long-term partnerships that pay repeatedlyThe Truth About Campaign PerformanceWhat to do when your sponsored content underperformsHow addressing hidden objections can save a campaignWhy relationship depth matters more than immediate ROIPlus: Sara reveals Senja's new concierge program for creators and shares exactly what makes her want to renew partnerships vs. one-off deals.Whether you're a creator looking to land better brand deals or building a partnership strategy for your business, this conversation pulls back the curtain on what really works in 2025.Grab the book to learn all the secrets: https://sponsormagnet.comWant one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.comWant to attend Sponsor Games? Register here: https://sponsorgames.comChapters: 00:00 - Spending $10,00005:34 - Emotional Content Boosts Engagement08:54 - Fast Turnaround Success Story12:38 - Unlocking Senja's Hidden Features

Pitching a sponsor for an event isn’t just nerve-wracking—it’s high stakes, especially when you almost lost money the year before. That’s exactly where I found myself in today’s call. Sponsor Games 2026 needs backing, and Lulu—who supported us last time—is on the line. Just because they’ve invested before doesn’t mean it’s a sure thing.So, how do you land a presenting sponsor and actually get them excited to spend even more this time around?Here’s the behind-the-scenes look: I walk you through my whole approach, from reviewing every past brand interaction (down to the smallest social message), to research on Lulu’s latest priorities, to revisiting the post-campaign report I sent after Sponsor Games.Real talk: if you’re doing events or brand partnerships, you need both the numbers (quantitative results) and the human stories (qualitative wins) to get a sponsor’s attention—and their money.What you’ll see:How I prepped in 3 steps (last touch, priorities, report)The insight that changed the deal: UGC - in-house assetsWhy allowlisting (boosting creator-posted content) mattersBuilding an à-la-carte menu (foam sponsor, lanyards, dinner)Turning a soft “yes” into a bigger, cleaner packageWant one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.comWant to attend Sponsor Games? Register here: https://sponsorgames.comChapters00:00 Hook00:34 Prep (3-step checklist)02:15 What the brand actually values05:02 The “foam sponsor” hook06:40 Allowlisting 101 (and why it wins)08:20 Packaging the Presenting tier10:05 The $15k YES (live)11:10 Lessons you can copy

Dive into a lively negotiation role-play where brand objections are met with savvy responses! Discover why focusing on CPM is a rookie mistake and what to discuss instead. Learn to steer discussions toward goals like Awareness, Repurposing, and Conversion with the ARC Framework. Uncover strategies to justify higher fees by effectively showcasing the value of your work and measuring outcomes. This insight is perfect for anyone looking to boost their sponsorship game!

Discover the real desires of sponsors—meaningful interactions over booths! Learn how authentic recognition and engagement can lead to better partnerships. Dismantle the myth of follower counts and find out how to align your pitches with sponsor goals. Hear a success story showcasing how even small creators can land significant deals. Redesign your sponsorship strategies and turn casual conversations into lasting connections. Get ready to elevate your approach to brand partnerships!

This episode reveals the myth of needing a huge follower count to secure brand deals. It presents five powerful scripts that help creators pitch effectively, focusing on engagement over vanity metrics. Listeners learn about tailored negotiation tactics and the significance of niche markets. Tips on re-engaging brands after campaigns and showcasing results are shared. Additionally, exciting events like the 10K Brand Deal Challenge and the Sponsor Games are discussed, promising creators innovative ways to enhance their sponsorship success.

Discover the secrets behind Apple's jaw-dropping $40 million brand deal in a Formula One film. Dive into why traditional product placement often falls flat for creators. Learn the difference between brand awareness and conversion goals that brands prioritize. Uncover strategies to enhance your pitches and make real partnerships work. Plus, explore how media consumption habits are evolving and what that means for influencers. Get ready to rethink sponsorship approaches and elevate your brand collaboration game!

Discover the hilarity and chaos of the Sponsor Fishbowl Spinner game, where hosts pitch random brands in just 60 seconds! Learn to craft compelling pitches on the fly and explore the art of tailoring proposals for diverse audiences. Gain insights into overcoming creator anxiety while navigating tricky negotiations. Hear about innovative strategies that incorporate User Generated Content and creative value-adding techniques. This enjoyable chaos is the perfect training for mastering high-stakes sponsor calls!