Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
Aug 24, 2015 • 5min
Episode 77: The Manual You Probably Don't Have But Need
Does everyone in your company know what the other departments do and why they do it? In this episode of Content Inc., Joe Pulizzi shares why you should consider creating a Company Policies and Procedures Manual for your business, regardless of the size. He shares how Content Marketing Institute implemented this process this past year and how it has changed how team members view the company and increased their understanding of thr mission and goals for each department.
Aug 18, 2015 • 8min
Episode 76: 7 SEO Questions You Need To Ask Today
Are you considering a SEO strategy for your Content Inc. model? In this episode, Joe Pulizzi shares seven key questions to ask of your SEO process to ensure you are integrating smart SEO practices into your content. Too often, especially for small business owners, SEO gets pushed to the side of the content creation process. Take these seven questions and use them to help you improve your SEO strategy as you create your Content Inc. model.
Aug 17, 2015 • 5min
Episode 75: Create Less Content Every Day
For the past few years, it seems the mantra of content marketing has been to create more content. In this episode of Content Inc., Joe Pulizzi reminds you that more content is not necessarily the right strategy. It's really about creating content that allows your audience to make some sort of movement, a change in how they behave toward you, your business, your industry. Getting the maximum impact with minimum effort is key to your Content Inc. strategy.
Aug 11, 2015 • 6min
Episode 74: Where Will You Be In 2025?
Where will you be in 2025? It may sound far off, but in reality, it's only a short ten years from now. In this episode of Content Inc., Joe Pulizzi challenges you to take a good look at where you really want to be in ten years: financially, physically, spiritually, mentally, your family goals and philanthropic goals. Write down your goals and review them daily. To understand what actions you need to take to achieve your goals, you must start first with the end in mind.
Aug 10, 2015 • 7min
Episode 73: Three Ways to Buy Your Company Patience
It's been said before that a content marketing program takes time to bear real results. Time, that too often, the C-Suite is not willing to give the process. In this episode of Content Inc., Joe Pulizzi shares three ways you can possibly buy time while implementing a content marketing program for your company. If you are not ready to give up the good content fight, then perhaps one of these ideas is perfect for you!
Aug 4, 2015 • 6min
Episode 72: Things You Should Never Do Yourself
As a small business owner, often you wear a lot of hats that require you to do more than you should in your business. There comes a point where it's time to delegate those activities that are not bested suited for you and find talented employees or contractors to do them for you. In this episode of Content Inc., Joe Pulizzi challenges you to take an activity inventory of your daily tasks and start making decisions on how to better use your time to grow your business.
Aug 3, 2015 • 6min
Episode 71: Preparing For A Content Marathon
Here's the thing...if you are just starting out with a Content Inc. model and you feel pressured to get strong ROI results in just a few months, then this model is not for you. In this episode of Content Inc., Joe Pulizzi reminds you that developing, implementing and tracking marketing around content is a process. One that can take up to a year or longer to bear results. It's about building an audience and providing value to them consistently. Prepare for your content to be a marathon, not a sprint.
Jul 28, 2015 • 7min
Episode 70: A New Content Role You Need To Consider
Creating new content is great, but it does take a lot of effort. But pehaps, new content is not always the way to go. In this episode of Content Inc., Joe Pulizzi discusses a new content role that you may want to consider for your content marketing team: Chief Content Curator. This role is responsibile for organizing the current content assets of the company so that they can possibly be used again by the existing resources of the organization. Working with what you already have vs. creating new content may be just what your Content Inc. model needs.
Jul 27, 2015 • 6min
Episode 69: The Why Exercise
The return on investment can be measured in more than just increased revenue. Along with more sales, content marketing can also decrease costs and increase customer retention. In this episode of Content Inc., Joe Pulizzi teaches "The Why Exercise", an easy, yet very effective exercise that will help you deduct if the channels you are currently using for content, are actually working. Listen and learn...then do the exercise with your team.
Jul 21, 2015 • 9min
Episode 68: 7 Content Issues That Keep Me Up At Night
Though Joe Pulizzi is an author, speaker and educator when it comes to content marketing, he is also a small business owner growing his business (Content Marketing Institute) with a Content Inc. model. In this episode, he shares the seven issues that keep him up at night when it comes to content, marketing and business growth.
