Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
Mar 21, 2016 • 4min
Episode 127: The New Wave of Talent Sponsorship
Mar 14, 2016 • 4min
Episode 126: Looking Beyond Tomorrow
Mar 7, 2016 • 4min
Episode 125: Marketing Get Ready For Machine Learning
Feb 29, 2016 • 4min
Episode 124: Becoming Meaningful Specific
Feb 22, 2016 • 5min
Episode 123: There Are No New Stories
Feb 15, 2016 • 4min
Episode 122: What We Can Learn About Content Marketing From SportsCenter
Feb 8, 2016 • 4min
Episode 121: Confident Content
Feb 1, 2016 • 4min
Episode 120: The New Opportunities Might Not Be So New
Jan 25, 2016 • 4min
Episode 119: A Little Buy Versus Build Exercise
Jan 18, 2016 • 5min
Episode 118: Kickstart Your Content By Leveraging Native Advertising
Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc., Joe Pulizzi shares how native advertising is the gateway drug for true content marketing and though it may have it's critics, is not necessarily a bad idea. He shares a few examples of how native advertising may be working but more importantly how taking the risk to give it a try, may be the first step to take.
