Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
Oct 26, 2020 • 7min
249: Finding Your Sweet Spot (A Case Study Featuring Teach Better)
Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their case study. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Oct 19, 2020 • 6min
248 - $5 Million Dollar Valuation. How Long Does It Take with Content?
After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-million-dollar valuation? There is an answer. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Oct 12, 2020 • 6min
247: You Need an Exit Strategy ... Pronto
The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Oct 5, 2020 • 5min
246: 5 Ways to Better Storytelling
Betting listening creates better storytelling. The way to make it happen is by setting up audience listening posts. Here's five. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Sep 28, 2020 • 4min
245: Hope Is Not a Strategy
I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and personal life? ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Sep 21, 2020 • 5min
244: Create Content Consistently, Or Don't Do It At All
Content creators need to be like Norm Peterson from Cheers - they need to show up consistently AND be interesting. Every. Single. Time. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Sep 14, 2020 • 5min
243: Diversify Content Like Disney
Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Sep 7, 2020 • 4min
242: The Return of Long-Form Content
People think their audiences want shorter content. This is fake news. Successful Content Inc. and media brands deliver consistent, long-form content. Do you? ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Aug 31, 2020 • 6min
241: Content Marketing's Next Revolution? Higher Ed
The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is now in a perfect place to take advantage of the disruption. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Aug 24, 2020 • 32min
240: Five Content Marketing Strategies You Must Implement Now
Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the content tilt, building one base and creating more lines of revenue. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
