The Content Byte

It's been nearly a decade since journalist Nigel Bowen left magazines to carve out a new path in content marketing. In this episode, we chat to him about how he started his business, Content Sherpa and why he loves being 'captain of his own ship'. Nigel also shares some tips on finding clients and dealing with the never-ending hustle, and his advice for freelancers starting out.

Are you starting off in your career and looking at an internship? This week Rachel and Lynne talk about unpaid internships - and share tips on how to find the good ones and how to make them work for you.

Do print journos have transferrable skills for broadcast? In this episode, we put that question to Wendy Moore, the head of Foxtel's Lifestyle Channels, a former House Rules on-camera judge - and a highly experienced editor and publisher with over 20 years in print herself. (She's also the sister of one of us!) Find out why print journos are 'doers', the skills you need to work in TV and much more.

If you're at the start of your career, having a trusted mentor to advice and guide you can be invaluable. But mentors aren't just for when you're starting out; even experienced freelancers may benefit from different mentors at various stages of their career. In this episode, we talk about the ins and outs of mentoring, what mentoring is and what it isn't, and where to find a good one.

How DO you price projects as a freelancer? Should it be by the word, by the hour, by the day? What's value-based pricing? And when do you opt for a retainer agreement? In this episode, we run through some common pricing structures freelancers use (and what we use) to help you out.

Want to know how to harness the power of the LinkedIn platform in order to get noticed / find more clients? In this episode, self-confessed LinkedIn nerd and technical copywriter John Espirian shares a heap of valuable tips and tricks. Listen in for essential profile tweaks, the kind of content to write (and why the algorithm favours comments), the dangers of automating posts, whether premium accounts are worth it, tapping into the silent jobs market, finding clients to reach out to and much more.

Ever since we read about Bill Gates' penchant for think weeks - a 7-day solo stay to read, think and come up with ideas without distractions - we've loved the idea. In this episode, we talk about how to plan your own 'think week' for your business, what to take and whether you should invite a co-thinker along with you.

This week on the podcast, Lynne has been unwell so we thought it would be a great idea to re-release one of our favourite episodes from a few years ago. This episode, from June 2020 (so we chat about the pandemic a few times) is with content marketing queen Jennifer Goforth Gregory about moving from journalism to content marketing, why it's so important to have niches, positioning yourself to clients and agencies as a subject matter expert and her three-pronged approach to marketing yourself. She also shares a rough script on how to write an LOI (and why it's just a starting point and not the 'whole date'). Jennifer is one of the keynote speakers at the upcoming The Content Byte Summit - and this is a great way to hear her story and why we both find her inspiring. Jennifer's website is here: https://www.jennifergregorywriter.com/ Connect with her Facebook group here: https://www.facebook.com/groups/FreelanceCMW Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

New to interviewing people for stories or content pieces? Or perhaps you've been interviewing people for a while but want to get better at it? In this episode, we talk about why it's such an important skill (and one in danger of being lost) and our tips for doing a great interview.

In today's episode, we talk to Claire Bradley, Head of Content at content agency Suddenly (an off-shoot of News Corp). She talks to us about what content marketing clients want, what she looks for in good freelancers, transferrable skills journos have that they can bring to content marketing and much more.