The Content Byte

Rachel Smith and Lynne Testoni
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Apr 2, 2023 • 32min

How to specialise in award writing with Erin Huckle

This week, Rachel and Lynne chat with PR consultant and writer Erin Huckle of Chuckle Communications. Erin specialises in award writing and shares her knowledge. She talks about: Where she finds her clients What she likes about award writing How winning awards can help small business What makes this type of writing different from content writing The secret to being a successful freelancer Connect with Erin at: https://chucklecommunications.com/ (where you will find her amazing awards calendar) Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte! Episode edited by Marker Creative Co www.markercreative.co
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Mar 26, 2023 • 28min

Creating a small business networking group, with Martin Sully

This week we chat with Martin Sully of Snapper Studio. Martin talks about moving to Australia from the UK and how he set up his own networking group in his new hometown of Newcastle NSW. We talk about the power of connections and word of mouth when it comes to securing new work; how to set up a networking group and balancing a freelance life with family responsibilities. Connect with Martin via LinkedIn: https://www.linkedin.com/in/martinsullydesign/ or Instagram: https://www.instagram.com/snapper.studio/ Connect with Chatterbox: https://www.instagram.com/chatterbox.au/ Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!
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Mar 19, 2023 • 21min

How to bust out of a slow patch

This week it's just hosts Rachel and Lynne as they share their best-ever tips on how to find work if you are facing a slow patch in this super-practical episode. We get it! All freelancers have quiet times and sometimes all you need are some simple solutions to help you get back into the flow and have the clients or editors come running. We talk about how to reach out to your network (and how to create one if you don't have one) and how to work LinkedIn to your best advantage. Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!
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Mar 12, 2023 • 45min

Kerri Sackville's career journey as a blogger to columnist and author

This week hosts Rachel and Lynne chat with columnist and author Kerri Sackville about her writing career. We talk about how being an early adopter on both Twitter and as a blogger helped to launch her career, how she chooses what to share about her life and how she secured both a weekly magazine column and all her five book deals. You can pre-order Kerri's new book, The Secret Life of You (How a bit of alone time can change your life, relationships, and maybe the world), here: https://www.booktopia.com.au/the-secret-life-of-you-kerri-sackville/book/9780645412949.html or connect with her here: https://www.kerrisackville.com.au/ About us If you're an Aussie writer, please take our new pay rates survey Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!
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Mar 5, 2023 • 35min

Author Emma Grey on how to write about grief and how it helped with hers

This week on the podcast, we chat with copywriter and author Emma Grey, whose best-selling novel, The Last Love Note, captivated us both. We talk to Emma about how she channelled her grief on losing her husband into her book and how writing works as a cathartic process. The author of five books, Emma shares why this one was different, the process of writing through grief and why it has resonated so strongly with the Australian public. Connect with Emma here: https://www.emmagrey.com.au/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!
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Feb 27, 2023 • 40min

From the World Economic Forum to running your own content agency – with Mike Hanley

Former freelancer, now agency owner, Mike Hanley joins Rachel and Lynne on the podcast this week. Mike talks about moving from Bondi to Geneva to take a once-in-a-lifetime opportunity at the World Economic Forum and how it helped him grow and develop as a writer and leader. He shares the difficulties of moving his family halfway around the world and how the pandemic led him and his wife to make the huge decision to return home. He also talks about the pressures of starting and running your own business and how tech tools help him keep on top of costs, while maintaining quality content. Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-hanley-723292/ You can find The Content Engine here: https://www.thecontentengine.com/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!
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Feb 19, 2023 • 41min

Pip Harry on the secrets to success in book publishing

This week on the podcast, Rachel and Lynne chat with writer Pip Harry, an award-winning children's author, journalist and copywriter. Pip talks about: all the different marketing channels that a modern author needs to be across how awards make a huge difference to sales (especially with children's fiction) how she juggles writing her novels with journalism and copywriting how rejection is part of the writer's journey how long she had to wait before she could create a picture book The social media training she talks about is: https://thetandemcollective.com/ Ginger Gorman and Sue White's media bootcamp is: https://mediabootcamp.com.au/ Find Pip here: https://www.pipharry.com/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!
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Feb 12, 2023 • 30min

Heather Smith on blending accounting services with a career in content

This week on the podcast Rachel and Lynne's guest is accountant Heather Smith. As well as consulting with small business, Heather has created a side hustle as a writer, creating content and writing some successful 'For Dummies' books. She is also a columnist for Acuity magazine. She talks about creating a career that uses her professional knowledge and how she's honed her writing skills, often using AI to help her in terms of ideas and a framework. We talk about: The tough editorial demands of the 'For Dummies' brand How she splits her work between accountancy and writing What she loves about the two careers Where and how she finds her work Contact Heather via her website: https://heathersmithsmallbusiness.com/contact-me/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!
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Feb 5, 2023 • 26min

Creating a career as a freelance subeditor with Leigh Livingstone

This week Rachel and Lynne chat with subeditor, writer and podcaster Leigh Livingstone about creating a successful career as a freelance subeditor (sometimes called a copy editor). We talk about: the role of a modern subeditor where and how she finds her work working with regular clients and maintaining those connections how it gives her a good mix of work how subediting helps your writing Connect with Leigh here: https://leighlivingstone.com/ Listen to her podcast, Popcorn Podcast, here: https://podcasts.apple.com/au/podcast/popcorn-podcast/id1461702059 Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded for sponsoring The Content Byte!
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Jan 29, 2023 • 50min

Lee Tran Lam on building a career in the food media

This week on the podcast, Rachel and Lynne talk to freelance writer, podcaster and multi-tasker Lee Tran Lam about food, podcasting and trying to carve out a career as a freelancer, while still doing what you love. We talk about: The need to support young journalists Why podcasting is the future - and how you can make it pay Creating a podcast with the Powerhouse museum Her favourite meals and why writing about it helps to capture those moments forever How her early days as a subeditor informed and helped her writing Where to find Lee Tran Instagram: https://www.instagram.com/leetranlam/ Patreon podcast and newsletter: https://www.patreon.com/leetranlam Culinary Archive podcast (for the Powerhouse): https://omny.fm/shows/culinary-archive-podcast New Voices On Food #1: https://somekindpress.com/products/new-voices-on-food New Voices On Food #2: https://somekindpress.com/products/new-voices-on-food The Unbearable Lightness of Being Hungry podcast: https://theunbearablelightnessofbeinghungry.com/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded for sponsoring The Content Byte!

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