

Author U Your Guide to Book Publishing
Dr. Judith Briles
The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
Episodes
Mentioned books

Aug 16, 2012 • 58min
Getting Endorsements & Virtual Book Blog Tours 08-16-2012
Back again is master book publicist Stephanie Barko to reveal inside tips on Book Blog Tours and getting the best, and right, Endorsements for your book.
-Do Endorsements sell books?
-4 steps authors should take to get them.
-How do Book Blog Tours work?
-What are the critical components needed for a Book Blog Tour?
-3 steps to take to make your Book Blog tour exceed your expectations.
Join Dr. Judith Briles and her special guest, book publicist Stephanie Barko this Thursday onYour Guide to Book Publishing. She knows books and she knows how to promote them. Stephanie was honored with the 2011 Preditors & Editors’ Readers Poll for Best Book Promotion Service.
Also joining Judith will be Phil Knight from Color House Printing who reveals a variety of printing tips.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

Aug 9, 2012 • 58min
More Great Apps and Gadgets for Authors & Publishing Aug 9, 2012
More Author and Book Apps to Rock Your Publishing World
Back again is the Author's Nerdy Best Friend. Today on Your Guide to Book Publishing, listen (and join in on the conversation!) with Dr. Judith Briles and her guest Beth Ziesenis on all the nifty and free (or very cheap) apps to use to make your life as an author rock and roll—there's lots of them. Beth is the author of Upgrade to Free: The Best Free & Low-Cost Online Tools and Apps. You will discover that she will be your favorite nerdy best friend. Beth will reveal how to:
-Identify the latest gadgets for authors
-Get low-cost tech/design help
-Get "prevent hacking" tools
-Find and use the right tools for authors
-Tools to creating the portable office
Meet Beth Ziesenis, your own personal Nerdy Best Friend. Beth Z keeps up with all the new online applications and downloads that can help you look like you’re working with a team of marketing, computer and productivity experts, even if you suffer from a shrinking staff and a disappearing budget.
Beth Ziesenis is an author, speaker technology consultant and nerd. Since her first Commodore 64 computer, Beth has been fascinated with technology and computer shortcuts that make people’s lives easier.

Aug 2, 2012 • 58min
Book Fulfillment Strategies 08-02-2012
Authors NEED a Book Fulfillment Partner
Having a book fulfillment relationship isn't just for the heavy book sellers. Any author who has a book, who has a mission, who wants to get the word out about their book, ideas and marketing ... needs it. Find out the tricks and hot tips to maximize your book sales experience.
Everyone publishing a book is at a different stage. Do you ship your own books, or do you get help? Questions you should be asking include:
-How does fulfillment work?
-Is book fulfillment for me?
-What does it cost?
-What is "consumption obstruction"?
-Can an author really make any money if -someone does all the shipping?
-Do you want to know the #1 secret for upselling your books?
-What else can a fulfillment company do besides books?
Don't miss the latest updates from WaveCloud, the unique Author-Reader community!
If you have a book and you want to sell it (and other stuff), this program is for you!
Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Bret Ridgway, from Speaker and Author Fulfillment Services

Jul 26, 2012 • 58min
LinkedIn for Authors 07-26-2012
Show July 26th ... Authors NEED Social Media ... and that Includes LinkedIn.
Contrary to popular belief, LinkedIn is just not for business. Any author who has a book, who has a mission, who wants to get the word out about their book, ideas and marketing ... needs it. Find out the tricks and hot tips to maximize your book promo with LinkedIn.
Everyone using Social Media is at a different stage. You may be brand new to the space or you may be using it every day. Questions you should be asking include:
Is your book selling as well as you would like it?
Do you know how to maximixe your participation in LinkedIn's Groups?
Have you created a Group that you lead?
Do you want to know the #1 secret for LinkedIn success?
If not, this program is for you!
Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Carol McManus, the LinkedIn Lady.

Jul 19, 2012 • 58min
Books and Speaking Are Like Peanut Butter & Jelly 07-19-2012
Books and Speaking Are Like Peanut Butter & Jelly
Whether you are an author, speaker, expert, consultant, coach or entrepreneur speaking is one of the fastest ways to more business and credibility.
Speaking is a business it establishes your expertise, while marketing you at the same time and lifts your business or service to the next level. And SELLS LOTS of BOOKS!
Here are a few items that we are going to share with you and yes we will answer your questions. Bring them on.
UNDERSTAND why speaking is one of the most powerful marketing tools you have at your disposal.
SECRETS to marketing your book that will give you credibility, visibility and immediate new clients – even if you have never spoken before!
STEPS for building a profitable speaking practice.
DESIGN a masterful presentation package that attracts meeting planners to hire you
RESOURCES for finding speaking engagements
Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Susan Levin, the founder of Speaker Services. Since 1992 she has been bringing speakers, authors and experts together with audiences through her paid listing service SpeakerServices.com She is a Marketing Strategist for Speakers and Authors and is known as the “wise woman” of speaker marketing. The strategies and techniques she shares with her clients are guaranteed to increase their incomes and business dramatically. Many of the speakers Susan has mentored are earning six and seven figure incomes from their speaking practice.

Jul 12, 2012 • 58min
Publishing Secrets from a NY Insider 07-12-2012
Publishing Secrets from a NY Insider Show 7-12-12
-What makes a NY Times bestseller?
-What are the best months to launch your book?
-How can you get the local bookstore (or any bookstore) to become your best cheerleader?
-Why does a publishing house say "yea" or "nay" to an author?
-How does an author get create a blog tour and get the support of the mega blogs?
and so much more!
Cindy Ratzlaff is a passionate brand evangelist, buzz marketer, social media strategist, author and experienced publishing executive. She led 150 books to NY Times bestseller status while with Simon & Schuster and Rodale. She's Judith's guest on Your Guide to Book Publishing today at 4 Mtn time.

Jul 2, 2012 • 58min
Using a Virtual Assistant for Authors 07-02-2012
At some point, authors need help. When is it time to bring in someone else? Do you need them physically in the office or can they do your work remotely? All that and lots more as Judith Briles interviews Kelly Johnson, principal in Cornerstone Virtual Assistants.
1. How can working with a Virtual Assistant be an asset for my business?
2. What are some projects a Virtual Assistant may manage for me, especially related to getting my book completed and printed?
3. What are some key factors to understand regarding the client / virtual assistant professional relationship?
4. What's the difference between Wordpress.org and Wordpress.com and how should you use them?
Kelly Johnson works with authors to manage technical, creative, and administrative projects for their businesses and books. She’s an article writing coach, does blog and website maintenance, knows how to implement an online shopping cart strategy, and is the principal of Cornerstone Virtual Assistance. She can be reached at kjohnson@cornerstoneva.com and her website is www.cornerstoneva.com.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Follow on twitter: @AuthorU and Facebook: Facebook.com/AuthorU

Jun 28, 2012 • 58min
Social Media Publicity Tips 06-28-2012
Are you thinking of promoting your book?
Would you like to be successful?
Do you know what it costs?
Discover online book review sites.
Do you know what traditional publicists are all over Twitter?
Do you know who you need in your social media tool kit to make it happen?
Do you know what doesnt' work?
Do you know where your book sales will come from?
Would you like to?
Have you lost your email address on Facebook account? Here's how to get it back.
Savvy strategies on creating a successful contest using Facebook.
Get the #1 spot to get a book review online--free.
Joan Stewart is the Publicity Hound. Brilliant on social media strategies for marketing and PR. She will show you the ins and out of savvy book marketing strategies in today's social media world. Find her at www.PublicityHound.com
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

Jun 21, 2012 • 58min
Dollars, Cents and Sense of Publishing 06-21-2012
July 21, 2012 The Dollars, Cents and Sense of Publishing
-Are you thinking of publishing?
-Would you like to be successful?
-Do you know what it costs?
-Do you know who you need in your Publishing Village to make it happen?
-Do you know who to avoid?
-Do you know where your book sales will come from?
-Would you like to?
Judith Briles has published 30 books under her own name. She's helped write and been the Book Shepherd to hundreds of others and spoken to thousands of authors-to-be. She will show you the necessary number crunching that needs to be done so that you don't become an author-that-was!
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Follow on twitter: @AuthorU and Facebook: Facebook.com/AuthorU

Jun 14, 2012 • 58min
Printing Books Overseas 06-14-2012
Join Judith Briles and her guest Mike Daniels will show you the dos and don'ts when it comes to printing overseas.
Learn:
What are the pros and cons of printing overseas;
Why would an author or publisher look to manufacturer a book in Asia?
What can Asian printers do that a U.S. and/or Canadian printer cant'?
What is involved with U.S. Customs and delivery when overseas shipping happens?
What types of books are Asian manufacturers best known for?
Mike Daniels is the Great Plains territory Manager for the Four Colour Print Group--with offices in the United States, China and Korea. www.FourColour.com
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU


