Author U Your Guide to Book Publishing

It's a happy dance --or is it -- when you start down the publishing path? If you are like most authors, you are going to make mistakes ... we all do. Some of you will make a lot--others, just a few. Beginning with this edition of AuthorU-Your Guide to Book Publishing, The Book Shepherd Dr. Judith Briles is going to identify 11 mistakes that are repeated day-in and day-out with authors ... Newbies and Old-Timers. It's just you and Judith--listen and learn as she identifies the pitfalls that you will encounter and how to get yourself out of them when you hit them ... better yet, HOW TO AVOID authoring and publishing snafus and mistakes that can cost you huge amounts of money and suck your energy. You will learn-- -11 Mistakes to avoid pronto when it comes to publishing and authoring. -Tips for correcting mistakes and repairing publishing wounds. -Key components that every author needs to start out on his or her publishing journey. -Great ahas that will add to your book marketing mix. -How to get reviews for Amazon page without going nuts or kissing off money. Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.

You've got a book ... now, where should it go to get into the hands of your SuperFans ... your readers-to-be? The library should be at the top of your list. Today, Dr. Judith Briles, the host of AuthorU-Your Guide to Book Publishing, will explore a variety of avenues in Libraryland. With her is Amy Collins, book marketer who knows how to reach the magic portals of libraries. You will learn-- -Why Libraries? -Are they really worth it? -What is going on with eBooks in libraries? -How do they make money for publishers? -The Best way to approach your local library. -How to grow “out” from your hometown success. Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU - Your Guide to Book Publishing.

One of the major jobs of an EDITOR is to make your words the star ... and that means YOU. There are critical steps to take now: Q: Should a book be edited? A: Are you breathing? Q: What kind of editing should a book have? A: There are a variety of edit styles and methods--most likely, you don't need them all. Q: How much does editing cost? A: What type of editing do you need? Q: How many edits should a book have? A: Most likely, less than the number of fingers on your hand. Q: When should a book be edited? A: When would you like to have your work come together and make you shine? Your take-aways include: 1. The importance of clarity in one's writing 2. Make it flow 3. The basics: spelling, grammar, punctuation, subject-verb agreement, etc. 4. Keeping the reader's attention. Write for the reader. Of course, if you're independently wealthy and don't care about book sales, then be completely self-indulgent, by all means. 5. Why you need an editor. 6. WHo should be the editor -- it's not your Mom and it's not your professor. You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Barb Wilson, editor, partner in EditParner.com and author of fiction herself. Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.

Authors may not know that they need Pinterest, but they do! Book Marketing guru John Kremer joins Judith Briles with 7 awesome reasons why authors need to get on the Pinterest Train pronto. -How to create the right Boards and make them grow fast. -Why Pinterest is the single best selling tool on the Internet. -Savvy tips on how to create massive repins. -Why creating a public Board delivers a huge return to authors. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.

Fiction authors unite (and nonfiction authors too!) ... this show is for you. Judith Briles has Mark Stevens as her guest today. He is the Denver-based author of the Allison Coil Mystery Series—Antler Dust, Buried by the Roan, Trapline and Lake of Fire, which comes out next month from Midnight Ink. Trapline won the 2015 Colorado Book Award for best mystery. Today we will focus on CHARACTER DEVELOPMENT. You will learn: -Understanding your protagonist and understanding your narrative begins with exploring your point of view and attitude about the world. -Understanding other points of view. -Both the simplicity and complexity of the protagonist. -Characterization:knowing your protagonist and what challenges and tests will determine if they are put together in the correct manner to manage what the world throws at them. All story tellers, get ready to learn from a master of fiction with Dr. Judith Briles on AuthorU-Your Guide to Book Publishing.

Authors need websites. Your critical online business card that is your branding, your voice, your YOU.The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert graphic designer Nick Taylor. With his background as an author, website designer and ebook formater, you get a triple whammy today. What MATTERS on your website? It's a critical question to get the answers to. You will learn ... -Key elements to a hot website. -Get ideas to revamp what you currently have. -Tips for goosing your SEO rankings and the Google Gods. -Latest on mobile website optimizing. -New Platform options to use. -Everyday mistakes to avoid. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.

Sell Your Books to Non-Bookstore Buyers ... that are Non-Returnable Every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores. And they can be sold more profitably, in large quantities and on a non-returnable basis. These include buyers for discount stores, warehouse clubs, corporations, associations, schools, the military and many more. Are you getting your share of these sales? In this show, you will discover how to find new markets for existing titles, locate new users for your existing information, find how to re-purpose your basic information and increase your sales and profits. Joining Dr. Judith Briles on AuthorU-Your Guide to Book Publishing is Brian Jud, a partner in The Premium Book Company and author of How to Make Real Money Selling Books. Your take-aways this hour included: -Where and how to find prospective buyers in each segment, and how to make sales presentations and negotiate profitable sales. -What is the definition of special sales? -How big the market is for non-bookstore sales. -How to prepare for selling in non-bookstore markets. -Great tips for selling into the retail segments. -Why non-bookstore markets are better for the indie and self-publishing publisher/author. -What the selling process is to non-retail buyers. -What kind of books sell best in airport stores,Supermarkets and Gift shops. -Why do businesses, armed services, associations, the government buy special sales books. It's a lot to cover during the hour ... AuthorU-Your Guide to Book Publishing has the answers.

Your book is coming. Your book is limping along. How are you going to shout it out? By yourself ... or are you going to bring in a publicity specialist? Today's author needs to know what's working in publicty; how to get it; when to avoid it; what to do when an interview goes sour and so much more. The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert Julie Schoerke, CEO of JKS Communications, specializing in books and authors. What MATTERS between the Covers of Your Book are critical to your content! You will learn ... -Key elements to a successful publicity campaign. -What to accept and what to reject in interviews. -What you need in a media kit to extract journalists and producers. -How to self-correct an interview on the spot. -The top mistakes that authors make in interviews. -What social media you need for different genres. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.

What goes between the covers of your book? Do you know all the components of the Front Matter and Back Matter of the book--which actually matter and what you can leave out? Did you know why the publication date you put on the copyright page can instantly age your book? Would you like to learn how to cross-promote you, your services and anything else you have to offer on just one page? The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles. What MATTERS between the Covers of Your Book are critical to your content! You will learn ... -What makes up the Front and Back Matter are in a book. -Which items can be moved up. -What critical item lands on the copyright page. -When you should create separate a separate chapter for End Notes. -When an Index is a must have. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.

How would you like your words to be published in foreign lands? Lands that are beyond the country you live in? You can and this offering of AuthorU-Your Guide to Book Publishing will reveal the ins and outs of getting your book sold into foreign rights. Joining Dr. Judith Briles is Bob Erdmann, President of Columbine Commincations and Publications specializing in foreign rights publishing. You will learn ... -What Foreign Rights are? -What is the current market for books in foreign rights? -What is the difference between a “flat fee” and a “royalty based” foreign rights deal? -How much advance can an author expect? -Does an author/publisher get paid an advance but never hearing anything beyond that from the foreign publisher? -Should an author be worried about sending review copies to foreign publishers, especially PDFs? -What countries are most active? -How is a reasonable advance determined? and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.