

Author U Your Guide to Book Publishing
Dr. Judith Briles
The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
Episodes
Mentioned books

Jun 17, 2022 • 58min
Look It Up and Pin It Down-The Power of Research 06-16-2022
Dorothy Wilhelm, with 40 years of experience, joins the podcast to discuss the power of research in writing. Key topics include verifying facts from multiple sources, avoiding legal issues, tapping into quick and reliable sources, and the importance of thorough research for credibility and storytelling. Listeners will gain valuable insights on how to enhance their writing and avoid common pitfalls.

Jun 10, 2022 • 58min
Untangling IngramSpark for Authors 06-09-2022
Ruth Schwartz shares insights on using IngramSpark for indie publishers/authors, emphasizing the importance of being listed in the wholesale catalog for bookstore visibility. She highlights differences between KDP and IngramSpark, advises against presenting KDP-printed books to bookstores, and offers tips on book signings to avoid appearing amateur.

Jun 3, 2022 • 58min
Untangling Amazon's KDP for Authors 06-02-2022
Ruth Schwartz of TheWonderLady.com joins to discuss untangling Amazon's KDP for authors. Topics include maximizing searchability with keywords, effective book descriptions, utilizing Amazon Author Page, and adding more book categories. Learn valuable tips on ISBNs and publishing imprint, avoiding expanded distribution, and optimizing book display on Amazon.

May 27, 2022 • 58min
The Power of Humor 05-26-2022
Experienced comedienne Nancy Norton discusses the power of humor with Dr. Judith Briles in this episode. They touch on how humor boosts creativity, resilience for authors, joy factor, and tips on using humor in writing and speaking. Get ready to laugh and benefit from the many benefits of humor!

May 20, 2022 • 58min
POP Power Positioning with LinkedIN 05-19-2022
Award-winning direct response copywriter Debra Jason discusses the latest LinkedIn updates, access to LinkedIn Live, utilizing Creator Mode, adding profile videos, and common mistakes made by authors on the platform. Explore tips on reaching a larger audience, the importance of hashtags, and the benefits of the LinkedIn mobile app for enhancing visibility.

May 13, 2022 • 58min
Author PR Tips and Strategies 05-12-2022
8 Powerful Insider Publicity Secrets for Authors
Get ready to discover strategies and tips to build up your publicity power, your brand and become a magnet for other influencers and the media. With Dr. Judith Briles for this hour of the AuthorU-Your Guide to Book Publishing podcast is PR expert Robin Samora. She teaches authors, experts, and small business owners how to rev up their brand online and offline to attract new clients, connect with customers, get media exposure, and increase sales – with no-cost and low-cost marketing strategies.
During this hour, you will discover:
1. Why Should the Media Pay
Attention?
2. Build a brand that lights you up
3. Claim your spot as an expert
4. Write your blog for an audience of two
5. Capitalize on current events (newsjacking)
6. Flaunt your expertise with Free PR (and leverage it)
7. Create a Digital PR Strategy
8. How small business grants (and free money) can help you as an author
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

May 6, 2022 • 58min
Savvy Secrets for Authors to Soar eMail List 05-05-2022
Get ready to discover strategies and tips to building an email list on your website that creates super fans and trust in this episode of the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles.
Back again is bestselling author and content marketing expert Derek Doepker who paves the way for authors to build their sales.
During this hour, you will discover:
• The “why” of starting a strategy to build your email list.
• Why it’s smart to weed out email lists.
• How authors sabotage their emailing efforts.
• The #1 thing that drives product sales.
• What relationships have for long-term stability.
• Steps to build your email list.
• What mindset has do with author success.
• Ideal leads for an email opener.
• Why less emails equals unsubscribes.
• Why your email is your pot of gold.
Have paper and pen/pencil at your side—we go fast.
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you.

Apr 29, 2022 • 58min
6 Steps to ASPIRE to Author Success and Influence 04-28-2022
Get ready to discover why ASPIRE with Derek Doepker paves the way for your influence building and author success on this episode of the AuthorU-Your Guide to Book Publishing podcast. Authors want to know what moves the needle to success—mass success.
During this hour, you will discover the six steps of ASPIRE:
1. Advertising—why, when, and how for print, eBook, and audiobooks.
2. Social Media—yes, you need it—the magic happens with engagement.
3. Platforms—leveraging is the secret sauce.
4. Influence—local is where growth always happens.
5. Reader Referral—building the super fans that can do the lifting of your marketing.
6. eMail—all roads will lead back to your “e” … tips for increasing the gather.

Apr 22, 2022 • 58min
Hooks to get Publicity and push your Book Marketing Part II 04-21-2022
WOOT ...Its' Part II of the AuthorU-Your Guide to Book Publishing podcast that is all about Hooks to get Publicity and push your Book Marketing.
You will get:
-Ideas that will hook readers who don’t know you —Ideas that will keep your most loyal fans coming back for more —
-Easy ways to catch the media’s attention all year long
—Specific examples of what successful authors have done to sell, sell, sell more books.
That and much more with host Dr. Judith Briles and special guest Joan Stewart, the Publicity Hound.
Part II is next week.

Apr 15, 2022 • 58min
Hooks for Marketing and Publicity for Your Books Part I 04-14-2022
WOOT ... AuthorU-Your Guide to Book Publishing podcast has a two-parter for you. All about Hooks to get Publicity and push your Book Marketing.
You will get:
-Ideas that will hook readers who don’t know you —Ideas that will keep your most loyal fans coming back for more —
-Easy ways to catch the media’s attention all year long
—Specific examples of what successful authors have done to sell, sell, sell more books.
That and much more with host Dr. Judith Briles and special guest Joan Stewart, the Publicity Hound.
Part II is next week.


