

Author U Your Guide to Book Publishing
Dr. Judith Briles
The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
Episodes
Mentioned books

Dec 29, 2023 • 58min
#1 Podcast for authors in 2023-Writing Blunders for Authors to Avoid 12-28-2023
7 Writing Blunders for Authors to Avoid
Judith Briles The Book Shepherd identifies 7 Writing Blunders for Authors to Avoid in this episode of the AuthorU-Your Guide to Book Publishing podcast.
It’s just Judith solo—this episode is the perfect refresher any time of the year. Originally aired January 12, 2023, this episode was the #1 show in 2023. It has been downloaded 328,123 times.
Your takeaways include:
-7 essential tips for book review gathering
-tips for creating eyeball-grabbing headlines
-tips for knowing which type of editor to engage and when
-tips to avoid editing mistakes
-tips for copyediting shortcuts
Join in ... you will learn a lot!
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Dec 22, 2023 • 58min
#2 Podcast 2023- Book Marketing and Beyond @12-21-2023
Get ready for an hour with two masters of book marketing and what you should be doing for 2023: John Kremer, author of 1001 Ways to Market Your Book and Dr. Judith Briles via the AuthorU-Your Guide to Book Publishing podcast.
Originally aired January 5, 2023, this episode was the #2 show in 2023. It has been downloaded 323,950 times.
Your takeaways include:
• Hot tips for 2023 to do starting now.
• 3 things to do for book marketing starting today.
• What bombed in 2022, including NFTs and crypto.
• Why being a podcast host may be a mistake.
• Why being a podcast guest is better and how to take advantage of it when you are the featured guest.
• Easy peasy way to become a guest on a podcast.
• Why TV coverage has less pop.
• Why libraries are a sweet spot for your book.
• Why the Weeklies should still get your attention.
• Why newsjacking is an ideal publicity window.
• Discover MeetCopper.com ... new platform for authors and books
Are you ready to start?
If you don’t want your book marketing to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and John Kremer will position you and your book to move forward in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Join in ... you will learn a lot!
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Dec 15, 2023 • 58min
#3 Podcast 2023--Branding, Logos, Author Influence 12-14-2023
Author question for 2023 ...
What’s in your brand and influence wallet?
Has your branding and influence stalled?
Logos and EPKs to the rescue!
And the question for leading into 2024 … all of the above!
Multiple award-winning book designer Nick Zelinger dives into the importance of Author logos – creating that instant connection to your author brand. Why do so many self-published authors overlook such a powerful marketing tool? Nick will give tips and strategies on what to look for, and how to even create your own author logo.
Originally aired January 26, 2023, this episode was the #3 show in 2023. It has been downloaded 243,496 times.
ALSO ON TAP: We’ll discuss the audiobook craze and how to create as audio cover that compliments your printed and digital versions—it’s not a fad!
Last but not least, we’ll tackle the topic of creating an EPK–the electronic press kit for authors – what elements to include for the ultimate marketing piece.
Your takeaways include:
-Websites to use to goose your creativity and discover logos to brand with and morph to.
-Why your book covers need makeovers for different formats.
-The power of an EPK ... Electronic Press Kit—make sure yours includes the essential ingredients.
Join in ... you will learn a lot!
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Dec 8, 2023 • 1h 6min
#4 2023 Show- How to Earn a Living Writing - Finding Money 12-07-2023
Can writers earn a living writing?
That’s a YES from author and the founder of FundsForWriters.com, C Hope Clark. Originally aired February 9, 2023, this episode was the #4 show in 2023. It has been downloaded 233,378 times.
In this episode of the AuthorU-Your Guide to Book Publishing, she joins host Dr. Judith Briles and C Hope Clark dive into author and writer success factors:
• Why all writers should diversity their writing in earning a living.
• Why and how writing contests can catapult a career, opening doors.
• Why authors and writers must balance their left and rights brains—the business and creativity.
• Why writing regularly is crucial–habits must be groomed.
• Why taking the time to apply for grants is a good thing.
• Why the “slow and steady” wins the race with a writer—success is slow.
• Why it’s an essential to “convince” the judges when submitting for grants that they want to be you.
You’ll come away with tips for expanding your writing chops.
Join in ... you will learn a lot!
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Dec 1, 2023 • 58min
The Ultimate 2024 Calendar Days for Authors 11-30-2023
AuthorU-Your Guide to Book Publishing podcast host, Dr. Judith Briles has put together the ultimate 2024 special calendars for authors.
Think book days, publishing days, writing days. Months. Weeks. Individual days.
Get tips on how to use ...
-Posters
-Quotes
-Book marketing campaigns
It's an explosion of resources for 2024 for each month with Judith and the AuthorU-Your Guide to Book Publishing podcast.

Nov 24, 2023 • 57min
Unclutter and Delete Computer Chaos 11-23-2023
It’s Time to Unclutter and Delete Computer Chaos
Joining AuthorU-Your Guide to Book Publishing podcast host, Dr. Judith Briles is Nick Zelinger graphic designer at NZ Graphics. Over the twenty years they’ve worked together, they’ve worked with the chaos that is generated from computer disorganization that authors find themselves in.
Get a variety of tips and strategies to bring Zen into your writing and publishing life. Between Judith and Nick, they have a list of what to keep and what to dump pronto. Their goal: bring sanity to your computer workspace.
Your takeaways include:
-What to do before trashing any file.
-How to determine which files to SAVE and which to TRASH.
-Why you want to embrace the art of creating Folders and Subfolders.
-Tips on how to organize and clean up your project folders.
-Which remote drive to use for storage and backup.
-What to know about syncing services including Dropbox, Box, Google Drive, iCloud.
-What emails you should keep.

Nov 17, 2023 • 58min
Use the Three-Prong Attack for Building Followers 11-16-2023
Tom Antion IS Back … with Oddles Author Success Tips and the Three-Prong Attack. He is the Internet Marketing guru for this edition of the AuthorU-Your Guide to Book Publishing podcast.
This edition is all about Internet Marketing … and Tom’s Three-Prong Attack to create big bucks. Listen to his podcasts and grab via ScrewTheCommute.com/automatefree ... his free guide to grow your business and followings.
As always, this is another get-out-the-pad for oodles of note-taking. The ideas roll from the get-go. Tips on how to build your influence, sell more books, and definitely gather interest for you and your expertise.
-Discover the “content locker” method of grabbing emails.
-What are the four elements of engagement that the algorithms look at.
-How to verify your engagement factor.
-How to create a “microtest” on your emails.
-Why you should dump non-response followers on social media.
-How to use advertorial and upselling. -Discover the resources on CafePress and Zazzle to create no-thinking products to offer and get paid for.
-Use the three-pronged attack on the Internet.
Join in ... you will learn lots! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Nov 10, 2023 • 58min
Master eMail Marketing 11-09-2023
The Master of eMail Marketing joins AuthorU-Your Guide to Book Publishing podcast host Judith Briles for this info-heavy session.
Expert Tom Antion has never had a job. He's an Internet Multimillionaire who has sent out over a billion emails over the past 29 years with virtually zero complaints. He's the founder of the only licensed, dedicated Internet and Digital marketing school in the country and the subject of the Hollywood Documentary "The American Entrepreneur" premiering Spring 2024. His website is Antion.com.
Don’t start listening until you have a pad of paper and pen in hand. Ideals will come out you like a tsunami. It’s a Master class in eMail Marketing.
• Is email marketing dead like lots of marketers try to tell you?
• What are some of the most important things to do when you broadcast an email?
• Should you use a Single Opt-In vs Double Opt-In? What are they and what are the pros and cons?
• Should you start out with free email broadcast systems?
• Do you know the difference between a broadcast and an autoresponder?
• Do you know what a sequential broadcast is?
• Do you know when it makes open rate sense to drop graphics?
• Would you like to see your open rate soar?
• And there is so much more …
Join in ... you will learn a lot!
If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Nov 3, 2023 • 58min
Book Marketing Forward, Part 2 11-02-2023
Are you READY for Book Marketing for the final two months of the year?
It’s the giant book-selling season and let’s brainstorm strategies and tips to get your books into the hands of the readers who want them … and need them. Joining the AuthorU-Your Guide to Book Publishing podcast is Brian Jud, author of How to Make REAL Money Selling Books.
There was so much information from last week, I invited Brian back for Part II n
this weeki.
We will start with:
-Why and how to bundle books and products.
-Why certain government portals are HOT for authors and why you should use them to display your book.
-How to reach the Home School marke and the NationalHomeSchoolAssociation.com-it's significant.
-Why you should know about the military buyers and where to reach them via AAFES.org.
-Why the GSA.gov website could be your magic portal to position your book within.
-Why the APTAC.us.org procurement portal could be the site for you that never stops giving.
-Why you should never forget the four Ps of marketing...Product, Placement, Pricing, and Promotion.

Oct 27, 2023 • 58min
Book Marketing Forward, Part 1 10-26-2023
It’s the giant book-selling season and let’s brainstorm strategies and tips to get your books into the hands of the readers who want them … and need them. Joining the AuthorU-Your Guide to Book Publishing podcast is Brian Jud, author of How to Make REAL Money Selling Books.
There was so much information, I invited Brian back for Part II next week.
We will start with:
-Why and how to define target buyers.
-Why create products available only on your website.
-Why a special gift edition for corporations and associations makes author sense.
-Why niche bookstores make sense to connect with.
-What not do to in the final quarter of the year.
-Why you should put out a quick Holiday newsletter.
-Why and how to use the NCAA "bracketology" strategy to test what works and what doesn’t.


