Opinion Science

Daniel Pink is a bestselling author who uses social science research to explore big questions about what it means to be human. He’s written six books, and a new one comes out in February—The Power of Regret. You can also check out his Masterclass on sales and persuasion. In our conversation, Dan gives a look into his writing process. How does he go from an idea for a book to the final product? And how does he draw on social science along the way? This was a super fun chat—check it out! Things that come up in our conversation:Scapple: a mind-mapping app that Dan uses.The psychology of counterfactual thinking (see Smallman & Summerville, 2018)Classic social influence study on reusing hotel towels (Goldstein, Cialdini, & Griskevicius, 2008)“Paper Lion” by George PlimptonStumbling on Happiness by Dan GilbertHow to Change by Katy MilkmanCheck out my new audio course on Knowable: "The Science of Persuasion."Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Jesse Graham studies human morality and what it means for our political opinions. He’s an Associate Professor of Management at the Eccles School of Business at the University of Utah. As a graduate student with Jonathan Haidt, he helped develop Moral Foundations Theory (MFT), which has gone on to be a massively influential theory of morality and how it develops. One of Jesse’s key insights was that these moral foundations help explain the divides between liberal and conservative people, which has implications for all kinds of political opinions and pressing topics like political polarization.In our conversation, Jesse fills us in on the early days of his research and the development of MFT over time, walks through the implications of MFT for political ideology, and reflects on where the theory is now.Things that come up in this episode:Divisions between liberal and conservatives: antipathy (Iyengar et al., 2019), geographic segregation (Motyl et al., 2014), avoiding each other’s opinions (Frimer, Skitka, & Motyl, 2017), and even shorter Thanksgiving dinners (Chen & Rohla, 2018; Frimer & Skitka, 2020)Jonathan Haidt’s “Social Intuitionist Model” of morality (Haidt, 2001)Moral Foundations Theory (Graham et al., 2013; for a useful overview, check out MoralFoundations.org)Values beyond the moral (Schwartz, 1992)How adult political leanings can be predicted from observations of them as kids (Block & Block, 2006)Ideology and geographic preferences (Motyl et al., 2020)Moral foundations and the basis of vaccine attitudes (Amin et al., 2017; Karimi-Malekabadi et al., 2021), needle exchange attitudes (Christie et al., 2019), and a variety of political attitudes including abortion (Koleva et al., 2012)For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/moral-foundations-political-opinion-with-jesse-grahamCheck out my new audio course on Knowable: "The Science of Persuasion."Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Dr. Ashley Amaya is a senior survey methodologist at Pew Research Center. She has a PhD in Survey Methodology and is an expert when it comes to polling the country’s opinions. Our conversation highlights how the simple polling numbers you see on the news are the results of months—sometimes years—of work.Dr. Amaya shares how Pew recruits and maintains high-quality samples of survey respondents, carefully designs the questions that get asked, and checks their surveys’ demographics against the broader population. We also talk about what consumers should look for when assessing a poll’s legitimacy and where else experts are looking for the public’s opinion.A few things that come up in this episode:65% of U.S. adults think there is intelligent life on other planets (Pew Research Center; June 30, 2021)Pew Report: “Measuring the Risks of Panel Conditioning in Survey Research” (June 9, 2021)Sampling methods: address-based sampling vs. random digit dialing (RDD) vs. non-probability samplingWeighting survey responses by demographics (see this page on Pew’s website)The importance of well-written survey questions (see this video from Pew)For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/polling-101-with-ashley-amaya/Check out my new audio course on Knowable: "The Science of Persuasion."Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

In a new occasional series on Opinion Science, Portraits gives a snapshot of insights in social science. This week, Dr. Vanessa Bohns shows us how we're more influential than we give ourselves credit for.Vanessa's new book is You Have More Influence Than You Think. It's available September 7th.To hear the full conversation I had with Vanessa, go back to Episode 21 of Opinion Science: More Influence Than You Realize with Vanessa Bohns.Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Larisa Heiphetz studies how kids think about religion and morality. She’s an assistant professor of psychology at Columbia University where she runs the Columbia Social and Moral Cognition Lab. As a new dad, I’ve been thinking about how young kids form opinions—do they even form opinions at all? So I was curious to talk with Larisa about her work on how kids make different kinds of judgments and think about their new social worlds. If your interested in participating yourself (or your young child!) in Dr. Heiphetz’s research, you can sign up for studies here: https://columbiasamclab.weebly.com/childstudysign-up.html Things we mention in this episode:Developmental psychology as a research tool to understand big questions (see Heiphetz, 2014)How we think of moral as different from facts and preferences (e.g., Heiphetz et al., 2013, 2014, 2017)Research on how kids evaluate “helpers” and “hinderers” (e.g., Hamlin & Van de Vondervoort, 2018).Psychological “essentialism” and why kids tend to think that way (Heiphetz, 2020)For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/how-kids-judge-with-larisa-heiphetz/Check out my new audio course on Knowable: "The Science of Persuasion."Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

How can we make the world less prejudiced? Research from the social sciences hints at a promising solution. This week, we do a deep dive on “The Contact Hypothesis”: what it is, how we know it works, and what its limits are.We hear from four experts in this area whose research sheds light on the question:Tom Pettigrew, emeritus professor of psychology at University of California, Santa CruzLinda Tropp, professor of social psychology at University of Massachusetts-AmherstShreya Bhattacharya, economist; PhD from the University of HoustonSalma Mousa, assistant professor of political science at Yale University For a transcript of this episode, fully annotated with references, go to: http://opinionsciencepodcast.com/episode/the-contact-hypothesis/ Check out my new audio course on Knowable: "The Science of Persuasion."Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter. For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Greg Maio studies human values. He’s a professor of psychology at the University of Bath in England.* He also co-wrote the popular textbook, The Psychology of Attitudes and Attitude Change, and in 2016, his own book came out called The Psychology of Human Values. In our conversation, he shares his work on what values are and why they’re so important. We talk about when values guide or choices (and when they don’t), how people have a hard time articulating their values, and how we can design interventions around the values that people can come together on.*In my intro for this episode, I mistakenly said the University of Bath was in Wales. It is actually in England. Greg was at Cardiff University for years before recently moving to Bath, and Cardiff is in Wales.  Sorry for the mixup! Some things we mention in this episode:What are values? (See this useful online article by Dr. Maio.)How do values work and how has the science on this evolved? (see Maio, 2010)How values can act as “truisms” that make them hard to defend (Maio & Olson, 1998; Bernard, Maio, & Olson, 2003; 2005)Values can contribute unity on otherwise divisive issues (e.g., Wolf, Haddock, Manstead, & Maio, 2020) Check out my new audio course on Knowable: "The Science of Persuasion."For a transcript of this episode, visit:  http://opinionsciencepodcast.com/episode/values-with-greg-maio/ Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter. For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Richard E. Nisbett has spent his career studying how people think. He is an emeritus professor of Psychology at the University of Michigan, and his research has influenced how psychologists think about reasoning, introspection, culture, and intelligence. He has written several important books over his career, including The Geography of Thought: How Asians and Westerners Think Differently…and Why and Mindware: Tools for Smart Thinking.His newest book is Thinking: A Memoir.In this episode, Nisbett shares samples of his work relating to our inability to know the inner workings of our own minds, whether we can call various cognitive biases “errors” in reasoning, and how culture shapes the way we interact with the world.Some things that come up in this episode:Nisbett’s favorite study: Norman R. F. Maier’s finding that people fail to understand where their insights come from (Maier, 1931)The classic set of studies by Richard Nisbett and Tim Wilson on our failure to introspect on cognitive processes (Nisbett & Wilson, 1977)The study where a goat entered a classroom (but that was really about intrinsic versus extrinsic motivation; Lepper, Greene, & Nisbett, 1973)Nisbett’s work on errors in reasoning (Nisbett & Ross, 1980; Nisbett, 1992)Early work by Hazel Markus and Shinobu Kitayama on the effects of culture on how we think about ourselves (Markus & Kitayama, 1991; also see Markus’ book Clash!)The “Culture of Honor” (Nisbett, 1996)Cross-cultural differences in analytic versus holistic thinking (see Nibsett’s Geography of Thought for a summary)For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/thinking-with-richard-nisbett/---------------Check out my new audio course on Knowable: "The Science of Persuasion."Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Neil Lewis Jr. doesn’t just study social questions—he studies them in the places where they matter. He’s an assistant professor of communication at Cornell University, and he’s interested in social inequities, how they work, and how we can address them. In addition to his own research, he also consults for organizations and contributes to FiveThirtyEight. He was named a Rising Star by the Association for Psychological Science in 2019 and won the SAGE Young Scholar award from the Society for Personality and Social Psychology in 2020.In our conversation, Neil shares his research on health communication and education disparities, talks about what it takes to collaborate outside of academic institutions, and how he approaches science communication.Things we mention in this episode:In my introduction to this episode, I pull from a variety of sources to highlight the value of applied psychological research. These include the research by the Research Branch, Information and Education Division of the War Department, a history of social psychology (Kruglanski & Stroebe, 2011), Kurt Lewin’s research on eating organ meats (Lewin, 1943), reflections on social psychology’s “fun and games” (Ring, 1967), references to social psychology’s “crisis of confidence” (Elms, 1975), and Katz’s reflection on the value of basic and applied social research (Katz, 1951).Field study of health messages in a physician waiting room (Lewis et al., 2020) and the laboratory research it was based on (Albarracin et al., 2007)Neil brings up a controversial paper suggesting that social psychology isn’t a science—instead, it’s a study of history (Gergen, 1973)The opening of the episode features audio from the World War II film, Why We Fight: Prelude to War, produced by the U.S. Office of War Information (1942).Check out my new audio course on Knowable: "The Science of Persuasion."For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/taking-social-science-into-the-world-with-neil-lewis-jr/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Alie and Micah Caldwell produce the YouTube channel, Neuro Transmissions. Their videos present the basics of neuroscience and psychology in an accessible, engaging way. Alie is a neuroscientist and senior science writer at the University of Chicago Medicine. Micah is a licensed professional clinical counselor. In our conversation, we talk about the origins of Neuro Transmissions, their philosophy of science communication, and their new book.Check your local bookstores for their upcoming book: Brains Explained: How They Work and Why They Work That Way.Some science communication resources that came up in our conversation:ComSciCon: A free science communication workshop for graduate studentsAlan Alda Center for Communicating ScienceCOMPASS Science Communication TrainingsAlan Alda’s book, If I Understood You, Would I Have This Look on My Face?The Union of Concerned Scientists Check out my new audio course on Knowable: "The Science of Persuasion."For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/neuro-transmissions-with-alie-&-micah-caldwell/ Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.