MarTech Podcast ™ // Marketing + Technology = Business Growth

In this episode, Petra talks about building a strategy of a modern, personal brand and figuring out your core strengths and your distinct advantage. Ben and Petra also discuss how making a decision to position yourself is not about having a single variable decision and how it is more important to get insights rather than information.  Show NotesConnect With:Petra Zink: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels. In part 2 of our conversation, we're going to talk about how to effectively launch and evaluate your influencer marketing campaigns. Show NotesConnect With: Yuval Ben-Itzhak: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels. In part 1 of our conversation, we're going to talk about how to use technology to build an influencer list. Show NotesConnect With:Yuval Ben-Itzhak: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Loyalty is a euphemism for revenue optimization at its core when you break it down.” That’s one of our key takeaways in our final episode with Will for this series. We also discussed how loyalty loops right now have such ability and broad range where you can apply them as a revenue source.  Show NotesConnect With:Will Fraser: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The time to use negative reinforcement is when you really need to push someone to make a decision. But, positive reinforcement helps build habits.” That’s one of the key takeaways we have in this episode with Will from SaaSquatch. We also discussed what is the ROI for generosity, and using “surprise and delight” moments to your advantage.  Show NotesConnect With:Will Fraser: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“A really well done referral program is actually seen as a feature by your customers.” That’s one key takeaway in this episode with Will from SaaSquatch. We also discussed the tracking and analytics behind marketing referrals and weaving your referral program in the customer journey experience.  Show NotesConnect With:Will Fraser: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this second episode with Yoel, he talks about the cybersecurity challenges that marketers are facing and what are the basic things they can do about it, how influencer marketing and cybersecurity are connecting to work together through a piece of content instead of the brand via his other company, Scie Influencer.   Show NotesConnect With:Yoel Israel: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yoel Israel from Wadi Digital talks about how LinkedIn is the primary growth channel for B2B tech companies, why remarketing in LinkedIn is unique, and other marketing channels such as YouTube and their barriers to entry. Show NotesConnect With:Yoel Israel: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries substance with style by equipping, encouraging, and inspiring people to cook more frequently. In part 2 of our conversation, we're going to talk about how you can keep your post-launch momentum going. Show NotesConnect With:Sierra Tishgart: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries substance with style by equipping, encouraging, and inspiring people to cook more frequently. In part 1 of our conversation, Sierra is going to talk to us about how e-commerce brands should prepare for their product launches. Show NotesConnect With:Sierra Tishgart: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.