MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Mar 21, 2021 • 15min
Running a webinar that generates results -- Agnes Józwiak // ClickMeeting
Running a webinar that generates results -- Agnes Józwiak // ClickMeeting. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 20, 2021 • 22min
Effective webinar branding & marketing tactics -- Agnes Józwiak // ClickMeeting
Effective webinar branding & marketing tactics -- Agnes Józwiak // ClickMeeting. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 19, 2021 • 13min
Why Real Fidelity Matters For Marketers -- Ed Nevraumont // Marketing BS
In our third episode, Ed talks about why fidelity matters, why attention is the currency that we are actually trying to buy with our marketing efforts, and re-evaluating the marketing once the world opens up. Ed also discussed how people pay attention in real life more than they do digitally and that’s why we as humans pay for it. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 18, 2021 • 14min
Why Marketing To Employees Matters -- Ed Nevraumont // Marketing BS
In this second episode, Ed talks about employee advocacy and employees as a marketing channel, having employees to do a sales function for recruiting more employees rather than marketing one. Ed also discussed how it hasn’t been a high priority for organization before but now, since we are becoming a more tech-driven society, it cannot just sit in HR. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 17, 2021 • 15min
Defining Marketing the 3rd way -- Ed Nevraumont // Marketing BS
In this first episode, Ed talked about the third way of marketing, the idea of bundling, how performance marketing took over when the internet was the hottest thing, and the problem of it having a short-term feedback cycle. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 16, 2021 • 21min
Building awareness in the SMB market -- Pedro Sanchez de Lozada // Canid
Today’s our 2nd part conversation with Pedro Sanchez de Lozada of Canid. Yesterday, Pedro and I talked about building awareness in the SMB market, and today we're gonna wax poetic about some of our time working together and talk about some startup horror stories. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 15, 2021 • 22min
SMB Acquisitions & Startup Horror Stories -- Pedro Sanchez de Lozada // Canid
Today’s our 2nd part conversation with Pedro Sanchez de Lozada of Canid. Yesterday, Pedro and I talked about building awareness in the SMB market, and today we're gonna wax poetic about some of our time working together and talk about some startup horror stories. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 14, 2021 • 17min
Three reasons Cross-Channel Attribution matters -- Michael Schoen // Neustar
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 2 of our conversation, we are going to talk about cross channel measurement. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 13, 2021 • 14min
Value, cost, and risk associated with your data -- Michael Schoen // Neustar
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 2 of our conversation, we are going to talk about cross channel measurement. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 12, 2021 • 17min
Newsletter monetization paths -- Itay Paz // Morning Dough
In this episode, Itay discussed ways to think about newsletter monetization, which path to monetization is the best strategy for small publications, and those with high value but low subscribers. Itay also discussed how you can always use the resources you already have first. Show NotesConnect With:Itay Paz: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
