MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Apr 20, 2021 • 18min
A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy
A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy. Show NotesConnect With: Lindsay Pedersen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 19, 2021 • 18min
Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy
Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy. Show NotesConnect With: Lindsay Pedersen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 18, 2021 • 26min
How To Setup A Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan
How To Setup A Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan. Show NotesConnect With: Helene Parker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 17, 2021 • 25min
Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan
Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan. Show NotesConnect With: Helene Parker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 16, 2021 • 15min
Why High-Growth Startup Should Consider Category Creation -- Josh Lowman // Gold Front
This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 15, 2021 • 18min
What It Takes To Build Your Own Category -- Josh Lowman // Gold Front
Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I are going to talk about what it takes to build your own category. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 14, 2021 • 15min
Leveraging Hubspot For Marketing Automation -- Natalie Furness // NIAM Marketing Agency
This is the last part conversation with Natalie Furness, Managing Director at Niam. So far this week, Natalie and I have talked about why fractional cmo relationships work. Yesterday, we talked about marketing B2B to see marketplaces and today, we're going to wrap up our conversation talking about a specialty of Niam and Natalie's experience leveraging hubspot for marketing automation. Show NotesConnect With: Natalie Furness: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 13, 2021 • 15min
Marketing B2B2C Marketplaces -- Natalie Furness // NIAM Marketing Agency
This is the 2nd part conversation with Natalie Furness of Niam. Yesterday, Natalie and I started our conversation talking about how fractional cmo relationships work. Today ,we're going to talk about marketing B2B to see marketing places. Show NotesConnect With: Natalie Furness: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 12, 2021 • 18min
Do Fractional CMO Relationships work? -- Natalie Furness // NIAM Marketing Agency
Welcome to the MarTech podcast. Today we're going to discuss finding the right resources for your business. Joining us is Natalie Furness, Managing Director of Niam, which is an agency on a mission to give businesses more time to make their impact by building world class automated customer experiences for sales and marketing. For our episode , Natalie and I are going to discuss whether fractional CMO relationships actually work. Show NotesConnect With: Natalie Furness: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 11, 2021 • 13min
How TikTok Stacks Up To Social Media Giants -- Amine Bentahar // Advantix Digital
How TikTok Stacks Up To Social Media Giants -- Amine Bentahar // Advantix Digital. Show NotesConnect With: Amine Bentahar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
