MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
May 10, 2021 • 17min
How Your Early Stage Company Can Survive And Thrive -- Tyler Elliston // Right Side Up
Tyler Elliston, founder and growth advisor of marketing consultant company Right Side Up has many years of experience in the field and a whole lot to share. Today, he drops in to chat with Ben about how you can source and allocate your marketing resources across all your channels. Tyler gets into things like finding your product market fit as an early stage company and the mindset you should have as a marketer at this stage. Do you have the right resources managing your marketing channels as a new company? Show NotesConnect With: Tyler Elliston: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 9, 2021 • 23min
Are Remote Teams The Future Of Your Marketing Department? -- Liam Martin // Time Doctor
Are Remote Teams The Future Of Your Marketing Department? -- Liam Martin // Time Doctor. Show NotesConnect With: Liam Martin: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 8, 2021 • 22min
How To Build A Remote Content Team -- Liam Martin // Time Doctor
How To Build A Remote Content Team -- Liam Martin // Time Doctor. Show NotesConnect With: Liam Martin: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 7, 2021 • 15min
Challenges Of Employee Advocacy Marketing Programs -- Jonathan Baldock // SocialHP
This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 6, 2021 • 20min
How Employee Advocacy Is Changing As A Marketing Channel -- Jonathan Baldock // SocialHP
Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 5, 2021 • 12min
Launching The Perfect Referral Marketing Campaign -- Kirsty Sharman // Referral Factory
Kirsty Sharman, Founder of Referral Factory talks with Ben about how you can turn your existing customers into a marketing channel. Referral Factory helps large and small companies to maximise on an untapped marketing resource they already have, their own customers. Why is referral marketing such a big deal, though? Ben and Kirsty outline the benefits of setting up a referral program with Referral factory from start to finish. Show NotesConnect With: Kirsty Sharman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 4, 2021 • 15min
Referral Marketing Tech Stack -- Kirsty Sharman // Referral Factory
Ben gets into detail about the referral marketing tech stack with Kirsty, founder of referral Factory. How can you turn your customers into a marketing channel? Referral Factory makes it super easy for any business, large or small, to integrate referral programs. You don’t need to have a tech background to sign up for one of their no-code solutions either! Show NotesConnect With: Kirsty Sharman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 3, 2021 • 17min
Why Is Referral Marketing The Next Big Thing? -- Kirsty Sharman // Referral Factory
The marketing world is constantly changing. With most companies constantly on the lookout for different ways to get new customers, Kirsty Sharman, founder of Referral Factory, believes that there is so much untapped value you can extract from existing customers. But how do you decide if you need new customers or just a referral plan? Kirsty and Ben get into detail about factors that affect this decision and shed some light on how you can get more out of your customers for a sustainable business. Show NotesConnect With: Kirsty Sharman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 2, 2021 • 18min
Tips For Growing Amazon Revenue -- Kiri Masters // Bobsled Marketing
Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 2 of our conversation, we are going to talk about tips for increasing Amazon revenue. Show NotesConnect With: Kiri Masters: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 1, 2021 • 20min
Where Should Amazon Fit Into Your Ecomm Strategy -- Kiri Masters // Bobsled Marketing
Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 1 of our conversation, we are going to discuss where Amazon should fit into your eCommerce strategy. Show NotesConnect With: Kiri Masters: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
