MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jun 9, 2021 • 14min
Impact Of The Death Of 3rd Party Cookies -- Vlad Zhovtenko // RedTrack.io
Simply put, ad tracking is changing. Vlad Zhovtenko, CEO and Co-founder of RedTrack, talks with Ben about the impending death of third-party cookies. Before industry giants started conversations to remove them, third-party cookies were a mainstay for most websites. Now that marketing is taking a different direction, what does this mean for the future of advertising? Show NotesConnect With: Vlad Zhovtenko: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 8, 2021 • 13min
Facebook Conversion API Changes -- Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses the changes to Facebook’s conversion API with Ben. Is there any advantage from going the pixel-free route? A lot of changes are being made surrounding privacy concerns and this directly affects data tracking and collection. We’re currently in one of the most exciting and game-changing eras in the ad tracking world with Facebook. Show NotesConnect With: Vlad Zhovtenko: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 7, 2021 • 14min
What Changed In FB Ad Manager In 2021 -- Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses with Ben about the changes in Facebook’s ads manager for 2021. We already have to adjust how we run campaigns on Facebook and there are still more changes to come. Ben and Vlad get into detail about what these changes are and how they will affect how you use Facebook’s ads manager. Once you understand the changes, you can make them work for you. Show NotesConnect With: Vlad Zhovtenko: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 6, 2021 • 19min
The Internationalization Value/Risk Tradeoff -- Mike Maynard // Napier Group
The Internationalization Value/Risk Tradeoff -- Mike Maynard // Napier Group. Show NotesConnect With: Mike Maynard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 5, 2021 • 19min
Understanding The European Marketing Landscape -- Mike Maynard // Napier Group
Understanding The European Marketing Landscape -- Mike Maynard // Napier Group. Show NotesConnect With: Mike Maynard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 4, 2021 • 18min
How To Build, Accelerate, And Harvest The Value Of Your Business -- John Warrillow // The ValueBuilder System
Today, John Warrillow, the president of The ValueBuilder System, talks with Ben about how to value your business after finding auto automatic customers. The value builder system measures the value of your company and provides you with the 8 elements that affect your business value. One way to create a valuable business is to find one product or service that is uniquely valuable. Ben and John discuss how you can drive value for your business. Show NotesConnect With: John Warrillow: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 3, 2021 • 11min
The Automatic Customer -- John Warrillow // The ValueBuilder System
Ben continues his discussion with John Warrillow, the president of The ValueBuilder System, about building a business that finds auto automatic customers. How can small businesses find their automatic customer? John authored the book Automatic Customer that speaks on just that. Today, Ben and John discuss building automations and how you can find your automatic customer. Show NotesConnect With: John Warrillow: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 2, 2021 • 18min
Building The Build To Sell Business -- John Warrillow // The ValueBuilder System
Today Ben talks with John Warrillow, the president of The ValueBuilder System, about building a business that finds auto automatic customers. The ValueBuilder System helps small businesses to sustainably increase their value. John is also an author and host of the Built To Sell podcast. Ben and John discuss how you build, accelerate, and harvest the value of a company. Show NotesConnect With: John Warrillow: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 1, 2021 • 17min
Performance Marketing In The Influencer World -- Shane Austrie // Silicon Valley Consulting
Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned today. Can performance marketing really help you with more than just awareness? Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 31, 2021 • 17min
The Future Of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley Consulting
Today, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the online marketplace look like for marketers? Ben and Shane discuss in detail what you can expect going forward. Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
