MarTech Podcast ™ // Marketing + Technology = Business Growth

Pamela Bump, Senior manager of audience growth at Hubspot, continues the conversation about marketing in the summer months. Summer is the time when a lot of people unwind and recharge. As a marketer, though, how can you make sure that you also get this time to relax without negative business effects. Today, Pamela talks about how to keep your jobs while taking vacation in the summer. Show NotesConnect With:Pamela Bump: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pamela Bump, Senior manager of audience growth at Hubspot, discusses marketing in the summer months. If you’re not in the travelling and leisure sector, then you most likely experience the summer slump. Do you just stop marketing at this time? Today, Pamela talks about how to recalibrate your marketing based on seasonality. Show NotesConnect With:Pamela Bump: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior manager of audience growth at Hubspot, Pamela Bump, gives her advice on how to win marketing despite the summer slump. Some industries won’t see a lot of direct response in the summer. But this doesn’t mean you need to stop marketing in the summer. Today, Pamela discusses the marketing channels that are more effective during the summer. Show NotesConnect With:Pamela Bump: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior manager of audience growth at Hubspot, Pamela Bump, is back for day 2 of Summer Slump Week. As you’ve already noticed, marketing can be seasonal. So something that works in the winter, might not necessarily work the same way in the summer months. Today, Pamela talks about what marketing channels dip during the summer. Show NotesConnect With:Pamela Bump: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pamela Bump, senior manager of audience growth at Hubspot talks about seasonality in marketing for Summer Slump Week. For some industries, the summer brings a lull in activity while it’s the opposite for others. How can you win marketing despite the seasonal downturn? Today, Pamela discusses what is the summer marketing slump. Show NotesConnect With:Pamela Bump: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business. In part 1 of our conversation, Mike discussed his views on Google's use of machine learning and what it means for performance marketers, and today he'll tell us which way Google and Facebook are going to take their ad platform in the not-so-distant future. Show NotesConnect With: Mike Nelson: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business. In part 1 of our conversation, Mike is going to tell us his views on Google's use of machine learning and what it means for performance marketers. Show NotesConnect With:Mike Nelson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspects of gathering consumer data is the ability to effectively analyze it for your success. And depending on your sector, your metrics and KPIs will be different. Today, Dr. Duane talks about how science is changing the advertising industry. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping businesses gather and analyze data. It all boils down to balancing your marketing strategy to make technology work in your favor. Today, Dr. Duane talks about some of the innovations from AI and machine learning in the MarTech space. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collect more accurate data through technological advancements. Today, Dr. Duane explains how machine learning and AI are changing consumer research. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.