Tomorrow's Bites with Andrés and Sjacco

What do you think is the key to succeed with an innovative food startup? Groundbreaking technology? A lot of funding? Of course, all that can be important, but nothing is as important as recognizing that you can fill a blank nobody else is doing. If in addition, you know how to make people excited about your product, you really are pressing all the right buttons. Once you have that the rest can come along. Giuseppe Scionti, inventor and founder of Novameat, one of the most innovative food startups in the plant based landscape, tells his story and sets the example of what is needed to create a succesful food startup, following the path of some of the most inspiring people in the business world And it will only take you 8 minutes to discover it. Are you going to miss this chance? Food must not be a problem but a solution. Or if you're interested in the whole episode. ⁠⁠Listen here⁠⁠. 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠Linkedin⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠📸 Instagram

Sebastiaan Aalst is dedicated to helping good food companies with their marketing and communication strategies. To shift people toward better diets, effective and innovative communication is essential. Sebastiaan, the latest in his family to enter the food industry, is now making a significant impact. We delved into his career, discussing his inspirations and key learnings. Sebastiaan believes food is often underestimated as merely an economic sector, despite its deep ties to culture and health. He analysed consumer profiles in the Netherlands and emphasised tailoring strategies for these profiles. Sebastiaan highlighted the common marketing mistakes healthy and sustainable food companies make and shared how to communicate effectively to attract consumers. He provided examples of successful campaigns he's worked on. Finally, he addressed how to influence consumers' unconscious food choices and how it is being an entrepreneur in this space. Topics: Sebastiaan explains why listeners should stay tuned to this episode. Key moments that shaped his career path towards food marketing. How his understanding of food choices has evolved over the years. Biggest inspirations in the food industry and beyond. The original vision behind the Food Cabinet and its evolution. A campaign that significantly changed consumer behaviour towards healthier food options. Challenges of changing someone's food behaviour. Using psychological insights to craft marketing strategies. Insights from creating different consumer group profiles. Aligning consumer behaviour with healthier and sustainable choices. Empowering consumers to make healthier food choices through campaigns like 'Break free, eat broccoli'. Incorporating sustainability into Food Cabinet campaigns. Challenges faced when promoting healthier food options. Top 3 marketing food companies make.  Quote: "We make over 200 food choices a day, mostly unconscious." 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 😊 The Guest: Sebastiaan Aalst His Marketing Agency Company The Food Cabinet:

When you really want to be a mission driven company. Learn from this master: Bas Turk from Tommy Tomato. His company is mission-driven from the founders to the team and even the investors. In this short, he not only highlights the importance of a mission but also demonstrates how he makes his mission work across these different stakeholders. He shows that even investors can be part of a mission too, with a stewardship ownership agreement. You'll discover how you can deeply integrate and maintain the mission within the company and getting outsiders following it. It's not just a mission on paper. He uses an ownership construction called: the stewardship ownership. This might be the solution to truly improving the world of food because it focuses on long-term goals, continuously growing and expanding the mission, not just the profits. listen to the full episode here. 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ ⁠ 📸 Instagram

Ruud Zanders a farmer who went to bankruptcy that started questioning the role of animals in the food industry. And that is how he became the visionary founder of Kipster, as he shares his mission to feed the world sustainably and ethically. In this episode of Tomorrow's Bites, Zanders discusses his innovative approach to producing animal-based products, emphasizing the reduction of animal consumption and the use of waste streams to feed animals, promoting a circular economy. Zanders gets deep into the challenges of sustainable poultry farming, from adapting models to different regulations to balancing animal welfare and carbon footprint goals. He advocates for transparency in the food industry to build consumer trust and education, addressing skepticism from traditional farming sectors with a call for open dialogue and collaboration. Zanders emphasizes the need for clear government policies and collective action to combat climate change and biodiversity loss, urging listeners to engage in constructive conversations and drive innovation towards a better, more sustainable food system. We discussed: How Ruud Went from Conventional Farmer to Found Kipster The Challenges in Implementing Waste Streams Can We Feed a Growing Population with the System of Kipster Why Ruud Recommends to Eat More than Plant-Based Alternatives Can Farming and Animal Welfare be Compatible? Is Feeding Animals with Food Waste Good for Animals? How Kipster Is Reducing Carbon Footprint in Farming Balancing Growth and Sustainability How Kipster Signed a Partnership with Lidl What Are the Challenges of Sustainable Poultry Farming The Lack of Transparency in Farming Skepticism and Criticism in the Farming Industry Addressing Climate Change and Biodiversity Loss in Agriculture Collaboration and Partnerships in the Food System Learning from Different Perspectives The Role of the Podcast in Creating a Better Food System Quote: “When we do everything cheaper, we need to wonder who is actually paying the price.” 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ 📸 ⁠⁠Instagram⁠⁠ 😊 The Guest: Ruud Zanders His innovative farm: Kipster

Foodtech is both the most incredible and frustrating industry to innovate in. Here's why: The food industry unites us all, regardless of background. It offers global solutions, tackles sustainability issues, and promotes healthier lifestyles. But innovation here is tough. The investment landscape is tricky, entrepreneurs face lobbying and misinformation, and consumers often fear what they don't understand. Olivier Francescangeli, founder of VaVersa, addresses these challenges head-on in just 7 minutes! Tune in to hear his incredible honest insights on indoor vertical farming. Food must not be a problem but a solution. Or if you're interested in the whole episode. ⁠Listen here⁠. 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ ⁠⁠⁠ ⁠📸 Instagram

We had a talk with the one that understands the cocoa industry to the fullest. Jack Steijn, co-founder of Chocoa, works on creating sustainable cocoa supply chains. Highlighting the impact of Chocoa in providing market access for cocoa producers and improving the quality of cocoa for consumers. Steijn explains the concept of sustainable cocoa and how it has evolved over time, addressing issues such as child labour, deforestation, and farmer income. We also discussed the challenges of organising events like Chocoa and the current problems facing the cocoa industry, including a deficit in cocoa production and the impact of climate change. We explored the challenges and initiatives in the cocoa industry, with a focus on sustainability and the livelihoods of cocoa farmers. The conversation also highlights the landscape approach to sustainability, including diversification and improving living conditions for farmers.And as well we discussed the role of Western countries in supporting fairer markets and the potential of non-cocoa solutions in the food industry. Topics: Chocoa provides market access for cocoa producers and improves the quality of cocoa for consumers. Sustainable cocoa encompasses issues such as child labour, deforestation, and farmer income. The cocoa industry faces challenges such as a deficit in cocoa production and the impact of climate change. EU regulations, such as the deforestation regulation, have a significant impact on the cocoa industry. Regulations on heavy metal content, such as cadmium, in cocoa have impacted cocoa exporters, particularly in Latin America. The landscape approach to sustainability in cocoa involves diversification and improving living conditions for farmers. Western countries should provide financial support to help cocoa exporters meet regulatory requirements. Food can be a solution to various global issues, including poverty and climate change. The cocoa industry has the potential to provide added value and income for cocoa farmers. Quote: Let’s first make the cocoa chain more sustainable. 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 😊 The Guest: Jack Steijn His event Chocoa

These are 3 Common mistakes in the food and agri tech entrepreneurial landscape. One mistake is that companies do not clearly differentiate themselves from others. Yes, we know you’re probably sustainable. That’s why you’re in food and agri. Sustainability is no longer just an added asset in business development. It's essential. So, differentiate yourself by adopting innovative rules beyond the basic. But yeah, merely acknowledging mistakes doesn't lead to improvement. We know that. That’s why we tackled in this short not only 3 common mistakes by founders in food and agri science but we also provide a strategic solution to one. Just 8 minutes of your time can prevent these common pitfalls.It's worth more than you might think. Food must not be a problem but a solution. Or if you're interested in the whole episode. Listen here. 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ ⁠ 📸 Instagram

Join us on an inspiring journey with Jonan Asingwire, an environmental engineer from Uganda and the visionary force behind Island of Hope Uganda. In this captivating episode, Jonan reveals his relentless quest to combat climate change and its devastating impact on Uganda's agriculture. Hear the compelling story of how he overcame immense challenges to establish Island of Hope, a sanctuary for sustainable solutions and youth empowerment. Discover the power of young minds as Jonan emphasises the crucial role of providing platforms for innovative ideas to flourish, driving real environmental change from the grassroots level. This episode delves deep into the heart of Jonan's ambitious and inspiring vision for transforming Island of Hope into a think tank for climate solutions, urging young people to build their knowledge and remain vigilant against greenwashing. Whether you’re a seasoned professional in the food industry or an aspiring student, Jonan Asingwire’s passionate insights will ignite your drive to take action and contribute to a more sustainable future. We discussed: Why Is It So Necessary the Island of Hope The Process of Setting up Island of Hope in Uganda Challenges Faced in Establishing Island of Hope The Effects of Climate Change in Uganda How Island of Hope's Engagement with Local Communities What Is Youth's Role in Combating Environmental Challenges Working with Farmers to Mitigate Climate Change Effects Why Is so Important the Political Support for Climate Change Solutions What Are the Main Challenges in the Food Chain An Overview of the Food Chain in Uganda Challenges in Waste Management in Uganda Empowering Youth and Building Capacity Challenges in Implementing Tangible Projects Projects and Collaboration in Climate Action Future Vision for Island of Hope Uganda Message to Young People and Building a Sustainable Future Quote: “Young people has the power to influence the decision makers”  🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 😊 The Guest: Jonan Asingwire The youth organization: Island of Hope Uganda

What is the biggest challenge of any food startup? Well, no surprise, getting funding. In this short 5 minute fragment, Rudi explores the arduous path to securing vital funding, a journey fraught with obstacles and learning opportunities. From the initial stages where every penny counts, to the critical scaling phase where substantial investment is imperative, discover how food startups navigate through these challenges. Rudi shares invaluable insights on leveraging storytelling to captivate investors, and the crucial role of collaboration in transforming a mere idea into a thriving enterprise. Tune in for a blend of advice, experiences, and a peek into the challenging world of rising capital. You can listen to the whole episode in here. We discuss about the side of the coffee production nobody else is talking about, how is the experience of starting a venture while being a student, the dangers of circularity and much more! 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 😊 The Guest: ⁠Rudi Dieleman

Andres Jara, a vegetable farmer practising regenerative agriculture, shares his journey and insights on sustainable food production. He emphasises the importance of understanding where our food comes from and the nutritional density of the vegetables we consume. Andres discusses his transition from being a chef to a butcher to a vegetable farmer, driven by a desire to know the origins of his food and make a positive impact. We discuss the concept of regenerative agriculture, which focuses on working with nature to improve soil health and increase biodiversity. Andres also highlights the need for long-term thinking and investment in sustainable farming practices. He also explores the lack of community in European culture and the importance of building connections with nature and understanding where our food comes from. Topics discussed overall: Understanding where our food comes from and prioritising the nutritional density of vegetables is crucial for our health and well-being. Transitioning to regenerative agriculture can have a significant positive impact on soil health and biodiversity. The role of small farmers in feeding communities and promoting sustainable food production should not be underestimated. Long-term thinking and investment are necessary to drive meaningful change in the food industry. Globalisation has commoditized food and devalued the work of farmers. European culture lacks a sense of community and connection with nature. Farmers play a crucial role as teachers and enablers, inspiring others to reconnect with food and nature. Collaboration with universities can lead to valuable research and advancements in regenerative agriculture. Promoting farming as a profession and encouraging home cooking can lead to positive changes in the food industry. Quote: Become a spider and create your own web for success.  🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 😊 The Guest: Andres Jara His farm and company: De Stadsgroenteboer and Roots Rice & Beans