DecaMillionaire Decoded
Justin Goodbread
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Episodes
Mentioned books
Mar 30, 2026 • 34min
The Fee Mistake That Breaks Growing Advisory Firms
In this episode of the DecaMillionaire Decoded podcast, Justin dives into a critical but often avoided topic: fee structures. He argues that many financial advisors are sitting on tens of thousands of dollars in untapped revenue because they are operating with fee models they inherited or were told to use, rather than ones designed for the specific firm they want to build. He explains that fees are not just about how much you get paid; they are a reflection of your firm's "trusses." If your fee structure is weak or misaligned, it cannot handle the "weight of the future" as you attempt to scale toward a $10 million enterprise value. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Mar 23, 2026 • 24min
The Secret to Radically Scaling Your Financial Advisor Practice
In this episode of the DecaMillionaire Decoded podcast, Justin addresses a common frustration for financial advisors: knowing exactly what to do to grow, yet resisting the very actions that lead to a breakthrough. He shares the personal secret that allowed him to scale his own RIA to an eight-figure valuation and exit in just 49 months. For advisors stuck between $1 million and $3 million in revenue, Goodbread identifies the "epicenter" problem. To reach DecaMillionaire status, the practice must be built so that the owner is no longer the primary driver of every process. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mar 16, 2026 • 29min
How FAs Take a Real Vacation Without Your Inbox Hijiacking Your Life
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread addresses a silent killer of both business growth and personal relationships: the Email Trap. He challenges financial advisors and business owners to stop being "glorified administrative assistants" to their own inboxes and start acting like strategic CEOs. Justin points out that if you are spending hours a day sorting through CC'd emails, newsletters, and low-priority queries, you are stealing time from high-level vision, scaling, and your family. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mar 12, 2026 • 49min
The DecaMillionaire VSL Framework: Why Most Advisors Stay Stuck at $1 Million
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread breaks down the exact framework he used to take a startup Registered Investment Advisor (RIA) from inception to an eight-figure valuation in just 49 months. He challenges financial advisors to move past mediocrity and embrace the systems required to achieve DecaMillionaire status -an enterprise value of $10 million or more. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mar 9, 2026 • 29min
The Website Grader: Using AI to Solve Your Client Conversion Problems
In this episode of the DecaMillionaire Decoded podcast, Justin delivers a wake-up call to financial advisors and business owners who are still using outdated marketing strategies. 80% of financial advisors struggle to break the $1 million revenue mark - this is usually because the owner is still acting as the primary technician rather than a strategic leader, and they lack the systems to convert prospects at scale without their personal involvement. Justin argues that the digital landscape of 2026 has rendered traditional "personality-based" marketing obsolete, and that scaling to a multi-million dollar revenue level now requires a transition from human-driven guesswork to AI-optimized systems. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mar 2, 2026 • 26min
Midas Touch, Part 3: Why Your Business Growth is Tied to Your Integrity
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread discusses a simple yet often overlooked "success secret": the power of radical obedience to God's word in business . He argues that many Christian business owners struggle with scarcity, worry, or stagnation because they treat biblical principles as abstract theories rather than practical commands to be followed without negotiation . Drawing on his decades of studying doctrine and business, Justin emphasizes that there are no shortcuts to prosperity . He asserts that if a business owner is living in a way contrary to scripture—such as failing to keep their word to others—they cannot expect divine blessing on their enterprise . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Feb 26, 2026 • 21min
Why Smart Advisors Never Break $1 Million
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses financial advisors and business owners who feel stuck at a revenue plateau . He delivers a counterintuitive message: the very thirst for knowledge and credentials that helped build their initial success is now the primary obstacle preventing them from reaching DecaMillionaire status . Justin contends that for high-level advisors, pursuing more credentials often serves as a way to delay difficult ownership decisions . Studying feels "safe" and productive, but at higher revenue levels, it becomes a form of procrastination that replaces true leadership . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Feb 23, 2026 • 46min
Character Over Content: Why Integrity is the New Business Currency for 2026, with Dan Romer
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread is joined by Dan Romer, a multifaceted leader who serves as a pastor, business owner, husband, and father of seven. They discuss how a leader's internal character and spiritual alignment are the true drivers of external business success and personal freedom. Dan explains that if a business owner sows shortcuts, dishonesty, or ego, the harvest will eventually reflect those choices. Conversely, sowing discipline and spiritual obedience leads to divine order and financial acceleration. WWW: Goshenites.com LinkedIn: Dan Romer YouTube: Dan Romer Instagram: @dan_romer_ Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Feb 19, 2026 • 46min
The Real Reason Successful Business Owners Are Stuck
In this episode of the DecaMillionaire Decoded podcast, Justin explores the common experience of feeling stuck in business growth . He argues that when entrepreneurs hit a plateau, it is rarely due to a lack of talent or strategy; rather, it typically stems from internal misalignment or personal lessons that have not yet been learned . Justin challenges listeners to ask themselves: "If I were a new CEO stepping into this company today, what is the first thing I would change?" . He asserts that the answer to that question is the very task the owner is likely avoiding . Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Feb 16, 2026 • 39min
The CEO Transition: How to Buy Back Your Time and Scale Your Legacy, with Nick Perry
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Nick Perry, a real estate entrepreneur who transitioned from a struggling startup to achieving DecaMillionaire status . The conversation centers on the underdog journey of building a massive real estate company from scratch and the unconventional decision to step away as CEO to achieve true personal freedom . LinkedIn: Nick Perry Instagram: @nickperryrei WWW: 7FigureCartel.com WWW: 8FigureCartel.com WWW: WantToSellNow.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
