That Entrepreneur Show

Vincent A. Lanci
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Apr 8, 2026 • 25min

From Lawn Mowing as a Kid to News Features

"I was always trying to make an extra buck."In this episode, seasoned entrepreneur Larry Broughton shares his inspiring journey from humble beginnings to business success. Discover practical advice on networking, building relationships, personal branding, and how to leave a legacy that will elevate your entrepreneurial career.As You Listen: 00:00 Overcoming Personal Criticism 01:15 The Journey of an Entrepreneur 06:51 Networking vs. Building Relationships 12:20 Pursuing Media Presence 15:53 The Power of Writing a Book 19:56 Lessons from Historical Figures"I wanted to be a business owner, no matter how.""Write a book — it’s easier than you think."🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com.Takeaways: -Early entrepreneurial ventures and lessons learned -The importance of curiosity and continuous learning -Networking vs. relationship building strategies -Effective communication and the anti-elevator pitch -Building a personal brand and media presenceTune in to learn how mastering these fundamentals can drive consistent growth, add massive value, and reshape your entrepreneurial journey.Don't miss out on Larry's tips from his first appearance on the show hereSend us Fan Mail Support the showEnjoy the show! Let us know what you enjoyed most about this episode and we will feature you on our next recording. Email PodcastsByLanci@gmail.com to share today.Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Mar 30, 2026 • 21min

Navigating Brand Strategy, Podcasting, and Entrepreneurial Growth

In this episode, Sheila Butler shares insights from her innovative work at LaGuardia Airport, her journey in branding and marketing, and her experiences launching the podcast Marketing Over Bourbon. Whether you're a seasoned entrepreneur or just starting out, her tips on energy management, brand storytelling, and balancing client work with personal growth are invaluable.As You Listen:00:00 - Embrace your energy flow to boost daily productivity 01:50 - LaGuardia Terminal B reinvention and storytelling strategy 03:13 - Using consumer insights and competitive frameworks for brand positioning 04:35 - Local brands and creating a "New York minute" experience 05:58 - Creative campaign design inspired by travel scrapbooks and postcards 06:50 - Launching and batching Marketing Over Bourbon podcast 08:16 - Podcasting tips: batching episodes, building algorithms, and target audiences 09:13 - Serving C-suite clients and aligning marketing to business growth 10:08 - Allocating marketing budgets for stability and innovation 11:14 - Lessons from Disney’s brand strategy and brand essence development 12:01 - Entertainment skills: thinking on your feet and pivoting in real time 13:13 - Systems for energy management and flexible scheduling15:13 - Recognizing the importance of mental health days and work-life balance 16:14 - Mentoring with Walt Disney as an inspirational figure 18:42 - Find Sheila online"I ride the wave and if I find out that I wake up and I'm feeling super creative and very focused, I'll shift my day and I'll take that work that I was planning on doing in the afternoon, I'll put it in the morning in between meetings because I just know that I've got to ride the energy however it flows that day. I can't control it.""Working on the brand strategy first made so much more sense than diving into the creative. Otherwise, the creative wouldn't have been seated. It just would have been pretty, but it wouldn't have been effective."🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com.Takeaways: -The importance of riding your energy waves to optimize productivity -Behind-the-scenes of LaGuardia's revitalized Terminal B marketing campaign -How brand strategy and creative work should be aligned for impactful campaigns -Launching and batching a podcast to capitalize on content creation efficiencies -The role of Disney's branding principles in Shelia’s own marketing approach -Practical systems for managing energy, scheduling, and avoiding burnout -Tips for C-suite and executive marketing strategy, including budget allocationThank you for tuning in! Stay inspired, listen wisely, and take your entrepreneurial journey to new heights. Remember to subscribe to stay current.Did you miss her appearance on our Expert Panel? Enjoy the episode here.Send us Fan MailSupport the showEnjoy the show! Let us know what you enjoyed most about this episode and we will feature you on our next recording. Email PodcastsByLanci@gmail.com to share today.Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Mar 25, 2026 • 23min

The Road Back: My TBI Recovery Journey (Chapter 1)

Chapter 1: The Impact and the Silence (The Hospital & Immediate Aftermath)This week, you will get to know Host Vincent A. Lanci through his story aired on A Mental Health Break. We all have a story to share and hopes you gain the tools and inspiration needed from his five part series.Once per month, Host Vincent A. Lanci will release a solo episode in this five-part series sharing The Road Back: His TBI Recovery Journey series.This week, Vincent dives into a vulnerable and honest conversation about:What happenedWhat he remembers right before the accident (or the lack thereof)The coma & the confused reawakeningThe terror of realizing he can't walk, talk properly, or rememberThe Daily Battle for Basic Learning and the First Steps of Relearning LifeWhat is a TBI?If you are looking for inspiration and a new perspective, click play now. Stay tuned next month for Chapter 2.Send us Fan MailSupport the showEnjoy the show! Let us know what you enjoyed most about this episode and we will feature you on our next recording. Email PodcastsByLanci@gmail.com to share today.Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Mar 18, 2026 • 21min

The One Essential Tip for Entrepreneurs

Unlock the secret to scaling your business without sacrificing speed or clarity. Yehuda Niv, an international entrepreneur and innovator in publishing, shares the pivotal lessons he's learned from building companies from startup to hundreds of employees—and how you can apply them to achieve sustainable growth today.You'll discover practical frameworks for managing rapid growth: from structuring management layers beyond 50 employees to balancing speed with order. Plus, he shares his startup mindset shift—leveraging AI to lower barriers for authors and revolutionize the publishing industry.This is your blueprint for scaling smarter, faster, and more effectively—whether you’re expanding a tech startup, launching a publishing platform, or simply dreaming big. Perfect for entrepreneurs ready to turn ambitious visions into reality and avoid common growth pitfalls.Yehuda Niv is a serial entrepreneur, investor, and founder of Spines, a groundbreaking AI-powered publishing platform. With his experience leading companies through exponential growth and pioneering AI integration, he offers actionable strategies that help founders thrive in today’s competitive landscape.If scaling your business and mastering product-market fit are your priorities, this episode is essential listening. As You Listen: Introduction and Welcome 0:40 - Guest introduction and his background.Scaling Challenges and Insights 1:45 - Discussion on the biggest pain points in scaling a company. 2:28 - Yehuda shares his experience with managing a growing team. 3:27 - Balancing speed with clarity and order in a growing company.AI and Future Relevance 5:41 - Yehuda discusses the impact of AI on his first company and the need to stay relevant. 6:33 - Insights from angel investing and the future of AI in publishing.Entrepreneurial Journey and Capital Strategy 7:01 - Lessons learned from Yehuda's first company and approach to capital in his second. 8:29 - The entrepreneurial journey and learning from experience.Spines and Publishing Innovations 9:26 - Overview of Spines and its innovative approach to book publishing. 10:21 - Upcoming features and AI tools to assist authors.Advice for Aspiring Entrepreneurs 15:26 - Yehuda's advice on product-market fit and pricing strategy. 17:16 - Importance of letting the market determine product pricing.  🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com."You do not choose your product price. The market chooses the price of your product.”"Sacrificing some immediacy for order, clarity, and structure prevents chaos that hampers sustainable growth.""The entrepreneurial journey is rooted in iterative validation, not perfection.”"Sometimes when you price something higher, you actually improve the conversions, which sounds crazy."Takeaways: -Anticipating disruptive shifts enables proactive adaptation. -Entrepreneurial capital strategies influence operational freedom and stakeholder alignment. -Leveraging AI to democratize content creation extends legacy opportunities.Send us Fan MailSupport the showEnjoy the show! Let us know what you enjoyed most about this episode and we will feature you on our next recording. Email PodcastsByLanci@gmail.com to share today.Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Mar 9, 2026 • 22min

Hidden Tax Strategies Revealed

In this episode, Catrina Craft shares overlooked tax strategies that entrepreneurs often miss, including entity stacking, income shifting, and leveraging family offices to build long-term wealth. Discover how to maximize your tax benefits and grow your business effectively.Welcome back to the show, Catrina! Head to the bottom of the episode description to stay current in on tax savings and tips. As You Listen00:00 Introduction and Series Overview 01:11 The Difference Between a CPA and a Tax Strategist 02:18 Stop the Simple Strategies: Beyond Basic S-Corp Filing 04:13 Entity Stacking: Using C-Corp and S-Corp for Tax Flexibility 05:12 Income Shifting: Family Members and Business Support 07:06 Stop Chasing Revenue: Invest in Wealth-Building Assets 08:57 Investing in Film Production for Tax Deductions 10:15 Using Real Estate and Oil & Gas for Tax Savings 11:29 Recap of Entity Strategies and Their Benefits 13:40 The Power of Family Management Offices 16:30 Personal Story: Overcoming Financial Challenges 18:27 Working with the Right People and Building Wealth 19:34 Teaser for Next Episode and Final Thoughts 20:09 Where to Find Katrina Kraft Online🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com."Most CPAs are not doing that.”"Family offices help grow long-term wealth.”"Don’t put all your eggs in one basket."Takeaways:-Most CPAs focus on compliance, not strategy-Entity stacking can delay income and reduce taxes-Income shifting to family members lowers overall tax-Family offices can be used for business expenses and deductions-Investing in real estate and film offers significant tax benefitsPrepping you for Tax Season with Top 1% Tax Strategist Catrina Craft:Episode 1 - Unlocking Tax Strategies for Entrepreneurs (January 26, 2026)Episode 2 - Unlocking Home Deductions (February 9, 2026)Send us Fan MailSupport the showEnjoy the show! Let us know what you enjoyed most about this episode and we will feature you on our next recording. Email PodcastsByLanci@gmail.com to share today.Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Feb 20, 2026 • 20min

Scaling with Purpose & Mastering Networking + Secrets to Business Growth

In this episode, Aakash Patel shares insights on networking, scaling businesses, leadership, and giving back to the community, with practical tips for entrepreneurs and professionals in Tampa and beyond. As he reaches 14 years in business, he is ready to share his tips for success and how he has been taking on additional roles.Welcome back to the show, Aakash! As You Listen00:00 Introduction and Networking Challenges00:27 The Skill of Being Present in Meetings02:06 Seasonal Business Cycles and Marketing  02:33 Networking Tips and Social Media Strategies03:03 Scaling Challenges and Tips for Entrepreneurs 03:31 Balancing Multiple Roles and Leadership04:10 Community Involvement05:06 Advocacy and Education for Children06:02 Self-Care and Personal Wellness08:49 Advice for New Entrepreneurs09:57 Looking Ahead to 2026 and Growth Goals11:22 Choosing the Right Companies to Work With12:36 Due Diligence in Business Relationships 13:47 Celebrating Tampa Entrepreneurs like College Hunks14:23 Starting Small and Building Connections15:44 Ideal Conversation Partners and Mentors16:43 Prioritization and Focus in Business18:33 Where to Find Aakash🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com."Focus on getting one thing done at a time.""Always push yourself with stretch goals.""Stay intentional and follow up regularly."Takeaways:-Start every day with intentionality and focus on one major decision. -Build genuine relationships by being present and making others feel valued. -Push yourself with stretch goals to grow your business. -Leverage local events and chambers of commerce for networking. -Prioritize health and wellness to sustain high performance. -Research and due diligence are key before forming new business relationships.Follow his journey on That Entrepreneur Show with his first episode here: https://thatentrepreneurshow.buzzsprout.com/737252/episodes/15550758-388-maximizing-your-value-connections-community-impact-with-aakash-patel Send us Fan MailSupport the showEnjoy the show! Let us know what you enjoyed most about this episode and we will feature you on our next recording. Email PodcastsByLanci@gmail.com to share today.Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Feb 16, 2026 • 22min

Unlocking Success: The Unique Combination

In this engaging conversation, Vincent A. Lanci and Ben Albert explore the multifaceted journey of entrepreneurship, emphasizing that success is not a single key but a unique combination of skills, experiences, and connections. The guest shares his unexpected path to entrepreneurship, the importance of niche marketing, and effective strategies for leveraging platforms like LinkedIn for social selling. The discussion also highlights the evolution of the guest's podcast, 'Real Business Connections,' and concludes with a thought-provoking reflection on the ultimate entrepreneur, Jesus Christ.As you listen:00:00 The Key to Success: A Unique Combination01:51 The Journey to Entrepreneurship04:50 From Zero to Hero: Building a Business Podcast08:44 Marketing Strategies for the Clueless11:53 Leveraging LinkedIn for Social Selling13:45 Finding Your Unique Key to Success15:32 The Evolution of a Podcast: Real Business Connections17:38 A Conversation with Jesus: The Ultimate Entrepreneur"There is no key to success.""I'd love to ask him about it.""This kicked butt."🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com.Takeaways:-Success is a unique combination, not a single key.-Entrepreneurship can emerge from unexpected circumstances.-Niche down to create a smaller, more manageable market.-Networking through podcasting can lead to mentorship and clients.-Promoting others can be an effective marketing strategy.-LinkedIn is a powerful tool for social selling.-Building trust is essential before pitching products or services.-Your podcast can serve as a diary of your learning journey.-Engaging with your audience can lead to valuable connections.-The journey of entrepreneurship is ongoing and ever-evolving.🚀 DEEP DIVE HERE: https://vincentalanci.com/podcasts/Send us Fan MailSupport the showEnjoy the show! Let us know what you enjoyed most about this episode and we will feature you on our next recording. Email PodcastsByLanci@gmail.com to share today.Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Feb 11, 2026 • 24min

From Employee to Innovator in TV, Brands, and Beyond

One of the brains behind Duck Dynasty and Sons of Anarchy is here! In this conversation, Brad Holcman shares insights from their journey transitioning from a W-2 employee in the television industry to becoming an entrepreneur. They discuss the challenges faced, the importance of showing up and being proactive, and the lessons learned from both failures and successes. The conversation emphasizes the entrepreneurial mindset, the necessity of networking, and the value of storytelling in building a brand. The speaker also reflects on the importance of being ready to leap into entrepreneurship and the significance of continuous learning.As You Listen00:00 The Entrepreneurial Journey Begins 02:04 Transitioning from Employee to Entrepreneur 05:55 Challenges Faced in Entrepreneurship 10:51 The Importance of Showing Up 13:41 Lessons from Failure and Success   17:49 Inspiration from Historical Entrepreneurs 🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com."It's okay to be an employee.""You are never ready.""You need to do it in small steps."Takeaways:-If you put in the work, it's gonna happen. -Surround yourself with good humans who have a growth mindset. -You have to create and be proactive in entrepreneurship. -Show up every day and share your story. -The only way you fail is if you quit. -You are never ready to jump into entrepreneurship. -It’s okay to be an employee and make a difference. -You need to plant seeds and network continuously. -Read every day to expand your knowledge. -Success often comes after many failures.Send us Fan Mail Support the showEnjoy the show! Let us know what you enjoyed most about this episode and we will feature you on our next recording. Email PodcastsByLanci@gmail.com to share today.Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Feb 9, 2026 • 22min

Unlocking Home Office Deductions with Catrina Craft

In her second episode with us, Catrina Craft shares essential tax strategies for entrepreneurs, focusing on home office deductions, the Augusta rule, and the importance of understanding entity structures. She emphasizes the significance of retirement planning and preparing for professional tax assistance to maximize deductions and minimize tax liabilities.As you listen:00:00 Introduction to Tax Strategies for Entrepreneurs02:48 Understanding Home Office Deductions05:54 Leveraging the Augusta Rule for Tax Benefits08:39 Entity Structures: Sole Proprietorship vs. LLC10:40 Retirement Planning and Tax Deductions15:32 Preparing for Professional Tax Assistance"Get your books in order.""Let the IRS fund your retirement.""Outsourcing may be the way to go."🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com.Takeaways:-Get your books in order to save time and money.-Use tax strategies to benefit your business.-Home office deductions can include utilities and cleaning services.-The Augusta rule allows you to rent your home to yourself for tax benefits.-Understand your entity structure for optimal deductions.-Retirement contributions can be a significant tax deduction.-You can borrow against your retirement funds if structured correctly.-A sole proprietorship is the simplest business structure.-Investing in retirement now can lead to tax-free growth later.-Outsourcing accounting tasks can reduce the risk of errors. 🚀 DEEP DIVE HERE: https://vincentalanci.com/podcasts/Send us Fan MailSupport the showEnjoy the show! Let us know what you enjoyed most about this episode and we will feature you on our next recording. Email PodcastsByLanci@gmail.com to share today.Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Feb 2, 2026 • 22min

Unlocking the Buyer's Brain: Sales Psychology Insights

In this conversation, St John Craner shares his journey from a corporate career to becoming an entrepreneur in the rural sales sector. He emphasizes the importance of consistency, serving customers rather than selling, and understanding the psychology behind purchasing decisions. St John discusses strategies for building trust, winning over cynics, and the significance of being specific in business. He encourages aspiring entrepreneurs to commit to their craft and highlights the value of patience and consistency in achieving success.As you listen:00:00 The Importance of Consistency in Business01:07 Journey to Entrepreneurship: From Corporate to Rural Sales02:51 Mindset Shifts for Aspiring Entrepreneurs06:32 Building Trust and Reducing Risk in Sales10:22 Winning Over Cynics in Sales Conversations12:52 Serving Before Selling: The Key to Success15:59 The Role of Consistency in Business Growth"You must be bloody consistent.""You must commit to your craft.""Sales are about decisions."🚀 DOWNLOAD YOUR PODCAST LAUNCH CHECKLIST FOR ONLY $1 HERE TO LAUNCH A SUCCESSFUL PODCAST or visit https://comingalivepodcastproduction.com.Takeaways:-Serve your customers, be very specific and consistent.-Using neuroscience can help win over tough clients.-Mindset shifts are crucial for aspiring entrepreneurs.-You have time outside your job to start a second job.-Commit to your craft and work harder for yourself.-Find a niche and specialize in it.-Sales should focus on serving, not selling.-Building trust is essential in sales conversations.-Winning over cynics requires understanding their mindset.-Consistency in messaging leads to business growth.Send us Fan MailSupport the showEnjoy the show! Let us know what you enjoyed most about this episode and we will feature you on our next recording. Email PodcastsByLanci@gmail.com to share today.Music Credits: Copyright Free Music from Adventure by MusicbyAden.

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