The Dave Gerhardt Show (from Exit Five)

Marketers often grapple with creating effective strategies, especially at the start of the year. The key is to align marketing goals with overall business objectives to facilitate smoother sales processes. A strong emphasis is placed on the importance of immediate lead conversion, and how technology can streamline this. The discussion also highlights the need for collaboration among teams to drive success in B2B marketing.

There's always some internal BS that will get in the way of marketing success. And too often, it's your CEO wanting to change the brand narrative. Sometimes they don't get it. Sometimes they don't think it's strong enough. Either way, it's a headache that a lot of marketers have to deal with. Quick ten minute or so rant on your company story and how you can get on the same page with your CEO.  Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

I did a live Q&A with a bunch of DGMG members in December 2021 and we hit on a range of topics from hiring to attribution to career growth and more. This is 45 minutes all over the map in marketing if you're into that kind of stuff. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

How to Become a Marketing Leader (The Path To CMO w/TigerConnect CMO Wendy White) Any ambitious marketer has dreams of one day being called CMO. You get to call the shots, make the big decisions, and control where the budget goes. It's the peak of the marketing profession. But the path from enterprising young marketer to chief marketing officer isn't always a clear one. And without any guidance from those who came before you, it can seem an almost unattainable title. So my friend Wendy White, CMO of TigerConnect and one of the best marketing leaders working today, joined me for about an hour on a live session to talk about how you can navigate the path to CMO. Key takeaways include:How both Wendy and I navigated marketing leadership rolesHow you can stand out in your current role and distinguish yourself as a future marketing leaderAnswers to some of the most commonly asked questions about marketing leadership from fellow DGMG membersdavegerhardt.com Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Discover how effective lead conversion can skyrocket with the use of Calendly, making it easier for B2B teams to transform prospects into clients. Explore the critical importance of measuring brand impact in B2B marketing, focusing on reputation over visual identity. Gain insights into aligning your brand strategy with company objectives, and learn practical methods for assessing brand growth. Uncover tips that can help CEOs and executives rally behind a cohesive brand vision.

First some quick background on my new company DGMG and all of the things you can find right now on davegerhardt.com. Plus: everyone wants a good company tagline right? A nice one-liner. Most of them try to do too much. So I'm sharing a quick tip to help you avoid that mistake and create a clear and direct one-liner for your company. Tweet at me @davegerhardt and learn more about what I'm doing at davegerhardt.com Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

I'm going all in on DGMG. Listen to this episode to hear why I quit my job and what I'm doing next. Plus: welcome to my new podcast feed. More to come here soon and at davegerhardt.com Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more