Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Brian Lofrumento
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Feb 23, 2026 • 36min

1393: Stop Waiting, Start Leading: The Identity Shift That Changes Everything w/ Romie Montpeirous

In this powerful episode, Romie Montpeirous, founder of Leadership From The Heart, reveals why the journey from wantrepreneur to entrepreneur begins with one critical step: leading yourself. She unpacks the concept of the "identity shift," explaining how seeing yourself as a leader is the prerequisite to becoming one. This isn't just fluffy mindset talk; Romie provides the tangible steps to break free from the self-imposed barriers and stop waiting for the permission that will never come.This episode is a must-listen for anyone feeling stuck, waiting for the "right time," or struggling to step into the role of a true leader. Drawing from her own incredible journey from a warehouse worker to a celebrated leadership mentor, Romie shares how vulnerability, self-awareness, and a heart-led approach are not weaknesses but the ultimate superpowers for building a thriving team and a business that leaves a lasting impact.💡 What You'll Take Away For YOUR Business🚀 How to execute the crucial "identity shift" from employee to entrepreneur by changing the story you tell yourself.🤝 Why leading yourself first—with integrity and accountability—is the non-negotiable foundation for leading a successful team.🔓 How to stop waiting for permission and finally give yourself the green light to build the business of your dreams.🧠 A framework for discovering your "zone of genius" and building a team that complements your weaknesses, creating an unstoppable force.💪 The surprising power of vulnerability and how admitting what you're not good at can build unshakable trust and loyalty with your team.✨ How to adopt a "pronoia" mindset—the belief that everything is working in your favor—to accelerate your success and spot opportunities everywhere.📝 About Romie MontpeirousRomie Montpeirous is the founder of Leadership From The Heart and a seasoned leadership mentor with over 20 years of real-world experience. Her journey began on the floor of a warehouse, where a mentor saw the leader within her long before she did. This experience ignited a passion for understanding the psychology of leadership, leading her to manage multi-million dollar budgets and large teams. Today, Romie blends emotional intelligence with strategic thinking to help entrepreneurs and leaders stop surviving their roles and start leading with clarity, confidence, and purpose.🎯 Romie’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Stop waiting for permission. There is no one to ask permission from. If you need to write yourself a permission slip and to sign it yourself and to give yourself permission to live the life of your dreams, then do whatever you need to do."📢 Memorable Quotes“You can be whoever you want to be in this life as long as you have the audacity to.” – Romie Montpeirous“You are who you are when no one's around. And so who is that person? And do you like that person? And if you don't like that person, then what kind of person do you want to be?” – Romie Montpeirous“What I realized is when I told the team what I wasn't good at, it was incredible to watch them basically cover that side of me.” – Romie Montpeirous🔗 Links & ResourcesVisit Leadership From The Heart’s websiteConnect with Romie on LinkedInFollow Leadership From The Heart on LinkedInGet the book: Better Than You Found It
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Feb 22, 2026 • 15min

1392: Why I’m Publicly Calling Out This Entrepreneur…

Do you ever hesitate to share your latest project, launch, or creation, worried it will come off as “shameless self-promotion”? In this Solo Sunday episode, Brian pulls back the curtain on a text message he received from a fellow entrepreneur that completely reframed this common fear. It’s a message that inspired him to get behind the mic (even while under the weather) and issue a call to arms for every entrepreneur who is building something to serve others. Brian breaks down the insane double standard where we can champion sports teams and social causes without a second thought, but feel shame when promoting the very businesses we pour our hearts into. This episode is your official permission slip to stop hiding and start sharing your work with the world — not as an act of ego, but as an act of service.✨ Why This Matters for YouThis mindset shift is crucial for your entrepreneurial journey because:It reframes marketing from a selfish act to a generous one. You can't help people who don't know you exist.It gives you the confidence to talk about your products and services without feeling sleazy or apologetic.It helps you overcome the mental barrier that keeps your business a "best-kept secret."It reminds you that if you truly believe in what you're building, you have an obligation to share it with those it can help.It’s a powerful lesson in authenticity and why showing up as your true self is the best marketing you can do.📝 Key TakeawaysPromotion is Service. Sharing what you’ve built isn’t shameless self-promotion; it’s shameless service to the people you aim to help.Champion Yourself. We’re trained to champion other companies, sports teams, and causes. It’s time we put that same energy into championing our own work.You Have an Obligation. If you're creating something for others, you're doing them a disservice by withholding it. Your audience can't benefit from what they don't know about.Lose the Apology. Stop using phrases like "Sorry for the shameless plug." Own the value you provide and share it confidently.Authenticity Inspires. Raw, unscripted, and generous content connects deeply and inspires action in others, just as Brian was inspired by his friend's first YouTube video.Consistency Over Perfection. Brian recorded this episode while sick as a testament to building habits. The lesson? Show up even when it's not easy, because that's what makes it easier in the long run.🚀 Put It Into ActionThis week, let’s practice shameless service:What is one thing you’ve created or are working on that you’ve been hesitant to share publicly?Draft a social media post or an email to your list about it.As you write, consciously remove any apologetic language. Frame it entirely from a place of service and excitement for how it can help others.Hit "post" or "send" and share your value with the world.📣 Special Thanks and Shout Out to a Brilliant Entrepreneur!A huge shout-out and thank you to Michael Philippou, the brilliant entrepreneur behind Big Love (formerly Frozen Fruit Co) in Santa Monica. His text message and the launch of his new YouTube channel were the direct inspiration for this episode. Michael is a phenomenal example of an entrepreneur who leads with generosity and transparency. We highly encourage you to check out his past appearance on the show in episode 308 and subscribe to his new YouTube channel. Thank you, Michael, for shamelessly sharing your journey and inspiring us all to do the same!
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Feb 20, 2026 • 32min

1391: The Real Reason Your Emails Are Being Ignored (And How to Fix It) w/ George Linville

In a world saturated with marketing gimmicks and AI-generated fluff, how do you genuinely connect with your ideal clients? George Linville, a lifelong entrepreneur and the co-founder of Outkeep, breaks down why email is still the highest-ROI channel for B2B businesses and reveals how to master it in today's complex landscape. This episode is a masterclass in modern, trust-based marketing that cuts through the noise. George explains why most email campaigns fail and provides a clear, actionable framework for building a system that consistently attracts high-value clients. If you’re tired of chasing shiny objects and want a reliable way to fill your pipeline, this conversation is your roadmap to success.💡 What You'll Take Away For YOUR BusinessThe "Bonfire & Fireworks" Strategy: Learn how to create an "always-on" marketing machine with a sustainable cadence of small, consistent content (bonfires) and major events (fireworks) to build a loyal audience.Why Email is an Algorithm: Discover the hidden signals that inbox providers like Google and Microsoft use to decide if your emails get delivered, and how to stay on their good side.The Power of Peer-to-Peer Messaging: Find out why dropping the "marketing speak" and adopting a genuine, human tone is the key to building credibility and trust with your prospects.How to Leverage AI the Right Way: Understand how to use AI as a powerful assistant to enhance your messaging, rather than a crutch that makes you sound generic and kills connection.The 30-Touch Rule: Uncover why the old "7 touches" rule is dead and how to implement a long-term follow-up strategy that turns cold prospects into ready-to-buy clients without being a pest.Unlocking the Power of Lurkers: Learn why the people who don't engage with your content are often your most valuable future customers and how to stay top-of-mind for them.📝 About George Linville George Linville is the co-founder and CEO of Outkeep, an innovative email platform designed for modern B2B marketers. A fourth-generation entrepreneur who started his first company at 15, George has a deep background as a B2B sales and marketing leader for fast-growing companies. He created Outkeep to solve the very problems he faced in the trenches: the difficulty of reaching audiences at scale without getting bogged down by technical risk or hurting brand reputation. George’s expertise lies in building trust-based, sustainable marketing systems that drive real business results.🎯 George’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "The follow-through and the professional persistence and the diligence is what really gets you there."📢 Memorable Quotes"If you're trying to build trust and respect, this is one of the easiest times in history to do it as a marketer... Most marketers are too reliant on personalization or scripting that comes from AI and it becomes homogenous." – George Linville"Anyone that's pitching in their first few emails typically is failing. That's the kind of stuff that you and I filter right out of our inbox." – George Linville"Don't assume inaction or invisibility is not actually someone that's engaged. Those... are the ones that send you a random email you don't expect at all and that are ready to buy." – George Linville🔗 Links & ResourcesVisit Outkeep’s websiteConnect with George on LinkedInFollow Outkeep on LinkedIn
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Feb 19, 2026 • 35min

1390: From Maker to Founder: Hacking the Brain to Solve an Impossible Problem w/ Zeyno Dodd

In this episode, we sit down with Zeyno Dodd, the co-founder of AlgiSense, who is pioneering a technology that could change healthcare forever. Zeyno shares her incredible journey from being a self-proclaimed "engineer maker" obsessed with solving puzzles to becoming an entrepreneur tackling one of humanity's most subjective experiences: pain. She breaks down how her team is using EEG data and ethical AI to create an objective way to measure pain, moving beyond the outdated "1 to 10" scale. For any wantrepreneur or entrepreneur, this episode is a masterclass in how to combine deep technical expertise with a powerful mission, leverage open-source resources to build a proof of concept, and navigate the complex journey of bringing a world-changing idea to market.💡 What You'll Take Away For YOUR BusinessHow to transform a personal problem (like chronic migraines) into a scalable and impactful business venture.The strategy for using open-source data and research to validate your idea and build a prototype without a massive budget.Why cross-disciplinary collaboration between scientists, engineers, and business leaders is the key to solving complex problems.The critical mindset shift required to go from a "maker" or "tinkerer" to a market-focused entrepreneur.How to build a business around ethical AI, ensuring privacy and responsibility are at the core of your technology.A framework for approaching a long-term vision with short-term, actionable steps focused on validation and building partnerships.Why you should seek out collaborators and advisors who can challenge your perspective and push your idea forward.📝 About Zeyno DoddZeyno Dodd is the co-founder and R&D Technology Lead at AlgiSense, a company developing EEG-based digital biomarkers for objective pain detection. With a rich background spanning over two decades in AI systems, data architecture, and computational modeling, Zeyno is a true problem-solver at heart. Her work lies at the unique intersection of neuroscience, ethical AI, and engineering, demonstrating how combining diverse fields can lead to groundbreaking innovation. Zeyno’s journey from architect to AI pioneer gives her a unique, pragmatic perspective on building technology that serves humanity responsibly.🎯 Zeyno’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"You have to get out [of your focus]... when you sort of look at the meta level you start observing yourself and you start seeing where you're falling behind what needs to be pushed... You can be your self-advisor."📢 Memorable Quotes“I'm not an entrepreneur. I'm an engineer maker. I just try to fix something or find a solution something. It's a puzzle.” – Zeyno Dodd“We tend to turn things into either tragedies or... a very bleak feature. These things happen in cycles... I cannot deny the fact that there has been no way for me to get this far and get this kind of platform up without AI's help. It's a symbiosis.” – Zeyno Dodd"It's important to take what you do very seriously and very passionately, but it's also good to sort of get out and look at it from a meta level." – Zeyno Dodd🔗 Links & ResourcesVisit AlgiSense’s websiteConnect with Zeyno on LinkedInFollow AlgiSense on LinkedIn
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Feb 18, 2026 • 32min

1389: The Real Reason Your Deals Stall (And How to Fix It) w/ Jonny Holsten

Tired of sales feeling like a slot machine where you just pull the lever and hope for the best? In this game-changing episode, sales expert Jonny Holsten introduces the BridgeSelling System, a practical framework designed to turn your chaotic sales conversations into a repeatable, predictable assembly line. Jonny breaks down why most sales processes fail and provides a clear path to shorter sales cycles, higher close rates, and less frustration. This episode is packed with value for any founder who is currently the lead salesperson or is looking to build a team, offering a concrete system to qualify leads, handle objections, and close deals with confidence. Learn how to stop “winging it” and start building a sales engine that truly drives your business forward.💡 What You'll Take Away For YOUR BusinessHow to transform your random sales approach into a repeatable “assembly line” that consistently closes deals.The "Bridge Fit" framework: A 4-point checklist to qualify leads so you only spend time with ideal buyers.Powerful techniques to uncover and address “unspoken objections” — the real reason 40-60% of deals stall.The simple 3-step plan to end every sales call, eliminating indecision and escaping “follow-up hell.”How to analyze your own successful sales calls to build a scalable process that a new hire can execute effectively.Why discounting is a dangerous trap and what to ask instead to address a prospect's true decision-making criteria.How to make your sales process more objective and less subjective, giving you clear data on what works and what doesn't.📝 About Jonny HolstenJonny Holsten is the creator of the BridgeSelling System, a practical framework that helps sales teams close more deals and equips leaders to improve their reps' effectiveness. After seeing countless sales conversations fall apart from a lack of structure, he developed his framework to help businesses design repeatable calls that are easy to teach and score. As the best-selling author of "Fix Your Broken Sales Calls," Jonny’s expertise lies in transforming the intuitive genius of top-performing founders into a scalable system that anyone on the team can use to win.🎯 Jonny’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"I don't think I even found the success I wanted to see in business until I stopped caring about being an entrepreneur... It became more about the clients, the projects, the outcomes, the wins."📢 Memorable Quotes“Take [sales] from being a slot machine where we're just kind of pulling the crank and hoping it closes and take it from a slot machine to an assembly line.” – Jonny Holsten“You won't be able to teach someone to wing it, but you can teach someone if you can accurately replicate what you're doing that's successful.” – Jonny Holsten“Of the deals that don't close, 40 to 60 percent of them don't close because of indecision... How can we design our sales process to get all the unspoken objections out on the table?” – Jonny Holsten🔗 Links & ResourcesVisit BridgeSelling’s websiteConnect with Jonny on LinkedInFollow BridgeSelling on LinkedInGet the book: Fix Your Broken Sales Calls
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Feb 17, 2026 • 34min

1388: Stop Networking, Start Building: The Power of Peer Accountability w/ Breven Thomas

Ready to move from thinking about your business to strategically scaling it? This episode with Breven Thomas, founder of ScaleSmart Leadership, is your masterclass in smart, sustainable growth. Breven pulls back the curtain on his journey from cold-calling sales rep to building a seven-figure business, revealing the systems and mindset shifts that made it all possible. This isn't just theory; it's a practical guide to building a business that lasts. You'll learn why peer advisory groups are an entrepreneur's secret weapon for accountability and how to leverage feedback to turn every failure into a stepping stone for success.💡 What You'll Take Away For YOUR BusinessHow to master the art of sales by becoming a better listener, not a better talker.The "Anti-Cookie Cutter" philosophy for creating tailored solutions that drive real results for your clients.Why peer advisory groups are more powerful than traditional networking for solving million-dollar problems.The single most important KPI (Key Performance Indicator) to track that reveals the true health and value of your business.How to structure your time as a founder to balance day-to-day operations with long-term visionary thinking.The "Batteries Included" hiring philosophy for building a proactive, high-agency team that owns their roles.A simple framework for wantrepreneurs to build their business in the "5-to-9" without quitting their day job prematurely.📝 About Breven Thomas Breven Thomas is the founder of ScaleSmart Leadership, a company dedicated to helping CEOs and business owners scale with confidence through powerful peer advisory groups. Having built a seven-figure business from the ground up, Breven understands the grit and strategy required for growth. He now focuses on empowering other leadership coaches and executives to build impactful, results-driven practices. Breven’s unique expertise lies in creating structured, accountable environments that eliminate "shiny object syndrome" and foster real, measurable progress.🎯 Breven’s BEST Piece of Advice for Wantrepreneurs and EntrepreneursFor the Wantrepreneur: “It's what you're doing after the… five to nine after the nine to five is really what's important… I'm going to really have to hustle in that five to nine and just being focused and not being super distracted to the shiny object syndrome.”For the Entrepreneur: “Don't be afraid of failure… When you do [fail], what's the feedback and then let's iterate that feedback. And that's just part of the process.”📢 Memorable Quotes“At the end of the day, and entrepreneurs sometimes don't want to hear this, but if you don't have sales, you don't have a business.” – Breven Thomas“We're really big on anti cookie cutter, meaning there's not one approach, one way that works for every single business out there that would be naive to think that.” – Breven Thomas"I'm looking for individuals... that have that... mindset when it comes to work in general is how can we continue to grow." – Breven Thomas🔗 Links & ResourcesWebsite: Learn more about ScaleSmart Leadership and their peer advisory groups at scalesmartleaders.com
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Feb 16, 2026 • 34min

1387: Hack Your Energy, Not Your Schedule w/ Nate Hebbert

Are you constantly pushing forward, convinced that stopping means failing? In this episode, we tackle the silent killer of entrepreneurial dreams: burnout. Nate Hebbert, founder of Selfware Consulting, shares his harrowing journey from a top-tier software engineer to being completely debilitated by burnout, and how he fought his way back. This isn't your typical "take a vacation" advice. Nate reveals a powerful framework for managing your energy, not just your time, so you can beat burnout without ever having to press pause on your ambitions. For any entrepreneur who feels like they're running on fumes, this conversation provides a practical, actionable roadmap to reclaim your energy, find joy in your work again, and build a sustainable path to success.💡 What You'll Take Away For YOUR BusinessEnergy Management Over Time Management: Learn why the key to productivity isn't cramming more into your day, but identifying and cultivating activities that give you energy back.The "Addition" Principle: Discover the counterintuitive strategy of adding energizing activities (like hobbies) to your life to prevent burnout, rather than cutting things out.Optimize Your Drains: Get actionable tips on how to transform energy-draining tasks (like managing your inbox) into neutral or even energizing activities using frameworks like "What would this look like if it were fun?"Early Warning Signs: Understand the subtle but critical symptoms of burnout—like chronic exhaustion and mental distance—so you can course-correct before it's too late.The "Sharpen the Saw" Mentality: Reframe rest and personal projects not as distractions, but as essential maintenance required to achieve your biggest business goals.Environment as an Energy Source: Realize how your physical surroundings (your home, your office) are constantly draining or fueling your energy, and how to optimize them.📝 About Nate Hebbert Nate Hebbert is the founder and CEO of Selfware Consulting, an organization that empowers tech companies and entrepreneurs to beat burnout without sacrificing momentum. A former software engineer for giants like 3M and KPMG, Nate experienced a severe, career-halting burnout that forced him to re-evaluate everything. This personal crisis became his professional mission. Combining his analytical engineering mindset with a deep understanding of personal development, Nate developed a unique system of "energy management" to help high-performers thrive sustainably.🎯 Nate’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "You need to redefine the word 'important' in your life."📢 Memorable Quotes“It's if I don't do all of these things that are really bringing the energy in my life, then I might burn out. So it's almost the opposite.” – Nate Hebbert“For any activity, ask yourself: What would this look like if it were fun?” – Nate Hebbert"The people that we care about in our lives, that's the tree. And our jobs that we really want to succeed in, that's the tree... The activities that we do like going to the gym or playing a video game or reading a book, that's sharpening the saw." – Nate Hebbert🔗 Links & ResourcesVisit Selfware Consulting’s websiteConnect with Nate on LinkedInFollow Selfware Consulting on LinkedInFollow Selfware Consulting on YouTube
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Feb 15, 2026 • 22min

1386: The Surprising Power of “Just Keeping the Ball in Play” w/ Jarome McKenzie

In a special episode recorded on the move in a Cybertruck, Brian is joined by his friend and founder of Arrowhead Strategy Group, Jarome McKenzie. Jarome shares the powerful entrepreneurial mindset he demonstrated during a 2.5-hour tennis match where he lost every single set 6-0, yet grew more confident with every game. This conversation is a masterclass in resilience, revealing how to find breakthroughs in failure and why the most important work you do happens before your business day even starts. For any entrepreneur feeling stuck or afraid of setbacks, Jarome’s insights on preparation, reflection, and "keeping the ball in play" provide a game-changing perspective on building a sustainable and successful business.💡 What You'll Take Away For YOUR Business🎾 The "Keep The Ball in Play" Strategy: Discover why consistent, steady effort in your business is more effective than constantly chasing huge, risky “winners” like viral posts or massive product launches.🧠 How to Gain Confidence from Failure: Learn the mental framework that allows you to see every setback not as a loss, but as a lesson that builds your confidence and skill set for the next challenge.⚾️ Stealing Genius from Other Fields: Understand how to borrow lessons and strategies from completely unrelated areas of your life (like sports or hobbies) to innovate and solve problems in your business.☀️ Winning Before the Day Begins: Unpack the immense value of morning reflection and visualization, and why your preparation is the single most important input for your business outcomes.📈 The Power of Small, Intentional Tweaks: See how focusing on making 1% improvements and being intentional with every action can lead to massive growth over time.💪 From Brute Force to Smart Strategy: Hear the story of shifting from trying to hit home runs to capitalizing on your opponent’s (or the market’s) mistakes through patience and smart positioning.📝 About Jarome McKenzieJarome McKenzie is the founder of Arrowhead Strategy Group, an agency dedicated to helping entrepreneurs find clarity, answers, and hidden growth opportunities within their business numbers and finances. A former college baseball player, Jarome brings a unique, athletic-minded discipline and a deeply reflective nature to the world of business. He excels at breaking down complex challenges into their core components and applying universal principles of success, making him a brilliant strategist for any entrepreneur looking to master the fundamentals and achieve sustainable growth.📢 Memorable Quotes“I actually got more confident each time I lost… each game, each set, I learned something and got a little better each time.” – Jarome McKenzie“If you're not growing, you're dying… and that is something that I believe for business, life, everything.” – Jarome McKenzie"The most important input that I do every day… is not anything to do with what I do during the business day. It's all in the mornings before any of that starts." – Jarome McKenzie🔗 Links & ResourcesWebsite: arrowheadstrategygroup.comLinkedIn: Connect with Jarome on LinkedIn. He loves connecting with and serving fellow entrepreneurs
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Feb 13, 2026 • 34min

1385: The AI Arms Race: What Every Entrepreneur Needs to Know Now w/ Evan Glaser

In an era dominated by AI hype, how do you move from simply talking about AI to securely and profitably implementing it? This episode tackles that exact question with Evan Glaser, founder of Alongside AI and an expert at the intersection of AI, cybersecurity, and business strategy. Evan demystifies the world of powerful AI agents, explaining both their groundbreaking potential and the critical security risks they pose. This isn't just a theoretical discussion; it's a practical guide for entrepreneurs who want to leverage cutting-edge AI without compromising their data, their customers, or their company's future. Tune in to learn how to bridge the gap between AI experimentation and real-world, production-ready systems that give you a competitive edge.💡 What You'll Take Away For YOUR BusinessHow to safely experiment with powerful new AI agents without exposing your sensitive business data.Why the barrier to entry for building software and applications has never been lower (and how to leverage it even if you can't code).The crucial difference between AI hype and production-ready systems that deliver real business value.What "Responsible AI" actually means and why it's a critical framework for protecting your company and your customers.How to think like a cybersecurity expert when adopting new AI tools to avoid common (and costly) mistakes.A glimpse into the future of AI hardware and how it will fundamentally change the way we interact with technology and each other.Why waiting for a major AI "disaster" to take security seriously is a losing strategy for any business.📝 About Evan Glaser Evan Glaser is the founder and CEO of Alongside AI, a firm dedicated to helping organizations implement AI securely and effectively. With a rich background in cybersecurity, AI governance, and enterprise consulting, Evan specializes in bridging the gap between technical execution and business strategy. His unique expertise allows him to guide leadership teams in reducing AI-related risks while accelerating real adoption. Evan brings a practical, security-first perspective to the AI conversation, making him an essential voice for any entrepreneur looking to innovate responsibly.🎯 Evan’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "The barrier to accomplishing different tasks has never been lower. If you have a vision for a product or a service... that you have been limited in doing based on your skill set... I would really urge you to revisit them."📢 Memorable Quotes"With great power comes great responsibility, and I think that some of us who have spent more time and energy in these security, data privacy, and AI governance domains, maybe some of those risks become more evident." – Evan Glaser"You can't, in my experience, ever draw a firm line in the sand and say, 'This facet of technology will never work.' ...it really pays to be willing to revisit your priors." – Evan Glaser"AI is not coming. It's already here. These tools have really changed the way I live and changed the way I'm able to conduct business." – Evan Glaser🔗 Links & ResourcesVisit Alongside AI’s websiteConnect with Evan on LinkedInFollow Alongside AI, LLC on LinkedIn
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Feb 12, 2026 • 32min

1384: The Secret Marriage of Paid Ads & Organic SEO for 4x More Leads w/ Scott Orth

In an era of shiny objects and AI shortcuts, 25-year marketing veteran Scott Orth joins the show to bring us back to the fundamentals that actually grow a business. This episode is a masterclass in building a holistic digital presence, proving that a solid foundation in SEO and strategic paid ads will always outperform chasing the latest trend. Scott breaks down why simply being on Google isn't enough; you need to dominate it from every angle—organic results, maps, and ads—to truly capture your audience.This episode is invaluable for any entrepreneur tired of marketing strategies that don't move the needle. You'll learn how to transform your website from a static brochure into a lead-capturing machine, the right way to leverage AI as an assistant (not a replacement for human creativity), and how a powerful CRM can automate your follow-up so you never lose a potential customer again. Scott’s deep experience provides a clear, actionable roadmap for increasing visibility and driving real growth.💡 What You'll Take Away For YOUR Business🚀 The Modern "Omnipresence" Strategy: Why showing up in organic search, paid ads, and maps simultaneously is the new "TV, radio, and billboard" for dominating your market.📝 Content That Converts: Learn why a blog is non-negotiable in 2026 and how to use it to answer long-tail search queries that your competitors are ignoring.🤖 AI as Your Assistant, Not Your Author: Discover the right way to use AI for content creation—to build frameworks and generate ideas—and why 100% AI-generated posts fail to rank.🤝 The Powerful Marriage of Paid & Organic: Understand how to use paid ads to fill the gap while your SEO builds momentum, creating a two-pronged attack for consistent lead flow.⚙️ Why a CRM is Your Business's Central Hub: Learn how a CRM combined with automation can capture missed calls, instantly follow up with inquiries, and keep you from losing leads to competitors.📝 About Scott OrthScott Orth is an SEO and digital growth expert with 25 years of hands-on experience in the trenches of online marketing. As the founder of Thrive Business Marketing and the creator of Surge by Thrive, he has mastered the art of combining timeless marketing fundamentals with cutting-edge technology. Scott got his start back in 1999, paying for clicks when they were a penny apiece, and has since evolved into a full-stack marketing authority who helps businesses build a powerful, holistic online presence that drives measurable results.🎯 Scott’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Things don't have to be perfect. Get out there, get it done. You're going to learn as you go."📢 Memorable Quotes“You've got to have posts that are written, I say for a human, by a human... a search engine is going to pick up on that and rank you better for that than if you just grab an AI post and throw it on your blog.” – Scott Orth"How much more likely are you as a business going to get that lead or that sale than your competitor who maybe only shows up in one of those places? You're at least four times more likely because you're showing up four times instead of one.” – Scott Orth🔗 Links & ResourcesVisit Thrive Business Marketing’s websiteVisit Surge’s websiteConnect with Scott on LinkedInFollow Thrive Business Marketing on LinkedInFollow Surge by Thrive on LinkedIn

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