

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
Brian Lofrumento
Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at the age of 24, and now helps thousands of entrepreneurs from around the world grow, automate, and scale their businesses by implementing high-converting marketing strategies and systems into their businesses. Visit the show online and get a free copy of the book, Wantrepreneur to Entrepreneur, at TheWantrepreneurShow.com.Our show is made possible by the financial, time, and knowledge contributions of our amazing guests. Together with the Wantrepreneur to Entrepreneur host and team, our guests believe in the power of entrepreneurs lifting up other entrepreneurs, and their contributions make it possible for us to reach wantrepreneurs and entrepreneurs all over the world.
Episodes
Mentioned books

Apr 10, 2026 • 39min
1433: He Turned Messy Data into an AI Goldmine (And Got Acquired) w/ Colin Green
Ever felt so frustrated by your day job's inefficiencies that you wanted to build a solution yourself? That’s exactly what Colin Green did. As an institutional asset manager, Colin was tired of dealing with fragmented data and manual reporting in the multifamily real estate world. Instead of just complaining, he spent his nights and weekends building what would become BubbleGum BI, a game-changing business intelligence and AI platform.This episode is a masterclass in turning deep industry expertise into a wildly successful tech company. You'll discover how Colin leveraged AI to tear down the traditional barriers to software development, creating a tool so effective it practically sold itself and led to an acquisition. For any wantrepreneur or entrepreneur sitting on an idea, Colin’s story is proof that the best businesses are built by people who have actually done the job and are brave enough to solve their own problems.💡 What You'll Take Away For YOUR Business🚀 How to turn firsthand industry frustration into a scalable SaaS business idea.🧠 Why the "build fast, fix later" philosophy is your key to outpacing the competition.🤝 How to build a product with such a clear ROI that it leads to an unexpected acquisition offer.🤖 The secret to using AI as a "reasoning tool" to build powerful, specialized software without being a coding expert.📊 How to simplify complex data to help your customers make better, more profitable decisions instantly.💡 The "figure it out" mindset that allows you to take action and build momentum while others are still planning.📝 About Colin GreenColin Green is the founder of BubbleGum BI, an AI and business intelligence platform purpose-built for the multifamily real estate industry. Coming from a background as an institutional asset manager, Colin experienced the pain of fragmented data and inefficient reporting firsthand. This unique perspective allowed him to build a solution that truly understands and solves the core problems of property owners and operators. Colin embodies the principle that the best tech is built by those who have lived the problem, making his journey from industry professional to tech founder an inspiring roadmap for entrepreneurs everywhere.🎯 Colin’s BEST Piece of Advice for Wantrepreneurs and EntrepreneursBorrowing from Mark Cuban, Colin’s best advice is simple yet profound: "The best time to start anything is yesterday."📢 Memorable Quotes“I would so much rather get on a plane that I'm flying and just continue to build it than to sit there for two years, build the plane, turn the key to the engine, and it doesn't start.” – Colin Green“With AI, it kind of tore down the barrier to entry with building software.” – Colin Green“The object of the business is to make money. So do more things that make more money and do less things that cost too much money. And figure stuff out as you go.” – Colin Green🔗 Links & ResourcesVisit BubbleGum BI’s WebsiteConnect with Colin on LinkedIn

Apr 9, 2026 • 26min
1432: The Secret to De-Risking Your Business? Build a Second One w/ Akash Singel
Ever wonder if you should be running more than one business? In this episode, we dive into the incredible journey of Akash Singel, an immigrant entrepreneur who turned a single truck into two thriving business empires: an award-winning trucking company and a nationwide real estate investment firm. Akash reveals his deeply practical philosophy: don't bet everything on one business. This episode is packed with value for any wantrepreneur or entrepreneur, as Akash breaks down how to strategically diversify your income, manage risk in volatile markets, and leverage experience in one industry to create opportunities in another. He shares a powerful, no-nonsense approach to scaling that is built on service, loyalty, and a relentless commitment to learning.💡 What You'll Take Away For YOUR Business🚀 How to Scale from 1 to 100: Learn the intentional strategies Akash used to grow from a single truck to a fleet of over 100, and how a people-first approach is the key to sustainable growth.💰 The Art of Business Diversification: Discover why relying on a single business is a massive risk and how to strategically expand into different verticals to create a resilient business portfolio.🤝 Leveraging One Business to Fuel Another: See how a practical need in his trucking business (parking for trucks) became the catalyst for his nationwide real estate investment firm.🧠 The Immigrant Entrepreneur's Superpower: Understand how adopting a "blank slate" and "constant learner" mindset can give you a competitive edge, no matter your background.🤖 Practical AI for Everyday Entrepreneurs: Akash shares exactly how he uses AI to analyze business costs, research new markets, and make smarter investment decisions without needing a team of analysts.📈 Navigating Economic Highs and Lows: Get a grounded perspective on how to manage risk and stay the course through market volatility, from high fuel prices to shifting real estate trends.📝 About Akash SingelAkash Singel’s story is a classic immigrant entrepreneur journey fueled by hustle and strategic vision. After moving to the U.S. and earning his MBA, he started with a single truck, driving it himself to learn the industry from the inside out. He scaled that experience into two business empires: Faith Transport Service, an award-winning trucking company, and Singel Properties, a nationwide real estate investment firm. Akash’s unique perspective comes from his hands-on approach and his core belief in building a diversified portfolio of income streams to weather any economic storm.🎯 Akash’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Learning never ends. Just keep learning. And don't be afraid of failures. It's also a learning."📢 Memorable Quotes"If you have the right people with you, if you hire a right people with you, the business will never fail. You will always have more and more business." – Akash Singel"Everything is risky. Whatever you do is risky... you have to have the confidence in you that you're going to make this work." – Akash Singel"Being an immigrant... I was like an empty piece of white paper. Anything I can do, I can write anything on my life. So this is what I started with." – Akash Singel🔗 Links & ResourcesVisit Faith Transport Service’s websiteConnect with Akash on LinkedInFollow Faith Transport Service on LinkedIn

Apr 8, 2026 • 39min
1431: The 64% Mistake Costing Your Business a Fortune w/ Eric Hoffman
In an era where no industry is safe from disruption, attorney-turned-entrepreneur Eric Hoffman is leading the charge in one of the most change-resistant sectors: the legal world. He joins the podcast to break down how he founded AI Esquire, a purpose-built AI voice and automation platform that solves a massive, invisible problem for law firms—the fact that they miss a staggering 64% of their calls. This episode is a masterclass in identifying a costly pain point and building a niche, credibility-anchored solution. Eric shares invaluable insights on building trust with a risk-averse audience, leveraging professional expertise to create a game-changing product, and the mindset required to push through the inevitable pain of starting a business. For any entrepreneur looking to innovate in a traditional space, this conversation is packed with actionable strategies.💡 What You'll Take Away For YOUR BusinessTurn Your Expertise into a Superpower: Discover how Eric leveraged his deep understanding as an attorney to build a solution ("by attorneys, for attorneys") that resonates deeply with his target market.Solve the Invisible Problem: Learn to identify and quantify the "invisible and pervasive" problems in your industry that are costing businesses a fortune and build a business around the solution.Build AI with Guardrails: Understand the critical importance of building trust and safety features into your tech, especially when serving a high-stakes or risk-averse industry.Navigating Generational Tech Adoption: Get Eric’s take on why younger generations might actually prefer interacting with AI, and how to position your tech for different customer mindsets.Automate to Elevate: See how AI can handle routine, administrative grunt work (like client intake and scheduling) to free up professionals to focus on their core, high-value work.Capture Every Lead: Learn the strategic importance of answering every single call to initiate the client relationship immediately, preventing potential customers from going to your competitors.📝 About Eric HoffmanEric Hoffman is an attorney turned tech founder who experienced the administrative burdens of running a law firm firsthand. This experience led him to create AI Esquire, an innovative AI voice and automation platform designed specifically for law firms. His core mission is to empower lawyers to focus on practicing law by letting intelligent AI handle the intake, scheduling, and administrative tasks. Eric’s unique position as both a legal professional and a tech entrepreneur gives him unparalleled insight into building solutions that are not only technologically advanced but also deeply respectful of the legal industry's regulations and client expectations.🎯 Eric’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"It's very difficult in the beginning, but you have to keep working. You just have to keep doing it. And it really does lift... the fog will lift and it will be worth it."📢 Memorable Quotes"Generation X and older, they want to speak to people. But people that are younger than that, they don't even want to speak to people anymore... I personally would rather call and speak to AI than a person.""When it is painful, just keep working... that friction, that pain, it goes away... suddenly you're educated on things, you understand things better, you make better decisions."🔗 Links & ResourcesVisit AI Esquire’s websiteConnect with Eric on LinkedInFollow AI Esquire on LinkedIn

Apr 7, 2026 • 34min
1430: Why Your Passion is Your Unfair Advantage in Fundraising + The Hidden Infrastructure That's Revolutionizing Hiring w/ Megan Goddard
In this episode, Megan Goddard, CEO and co-founder of Kizuna, shares her powerful journey from being personally impacted by the justice system to building a tech company that’s transforming it from the inside out. She reveals how she identified a critical gap in the background screening process and built an "infrastructure" business that provides a decision-making layer for companies, rather than another complex platform. This episode is a masterclass for any entrepreneur looking to turn a deep-seated passion into a scalable, impactful business, proving that you can solve major societal issues while building a successful for-profit venture.💡 What You'll Take Away For YOUR BusinessHow a deep personal connection to a problem can become your greatest asset in business and fundraising.The strategic advantage of building an "infrastructure" business (API-first) that plugs directly into your customers' existing workflows.How to ethically and effectively use AI to enhance decision-making without automating away critical human judgment.A founder’s playbook for fundraising by leading with passion and deep industry expertise.Why finding co-founders with complementary skills (like legal and tech) is the bedrock of a successful and resilient startup.How to build trust and credibility in a complex, litigious industry by embedding compliance directly into your product.Why the entrepreneurial journey’s steep learning curve is its greatest reward.📝 About Megan GoddardMegan Goddard is the CEO and co-founder of Kizuna, a company building the infrastructure for more equitable and intelligent background screening. With over a decade of experience spanning both criminal justice reform and HR tech, she brings a rare blend of policy depth and product expertise to the future of hiring. Her passion for this work began at age 16, driven by family experiences with the justice system, and has fueled a singular mission: to create hiring systems that expand access to opportunity while strengthening trust and safety for everyone.🎯 Megan’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs“Really pursue a problem that you’re obsessed with... If you’re obsessed with it, it’s going to be so fun. The solution is never going to be what you imagined it would be in the beginning. So don’t get so tied and attached to that solution, but do get obsessed with the problem.”📢 Memorable Quotes"I never considered myself to be an entrepreneur... But once I kept confronting this big gap area and seeing no one else tackling it, I just figured I had to do something.” – Megan Goddard"We don't use AI for the decision making step... the employer or the business evaluating the background check will always be the ultimate decision maker.” – Megan Goddard"I was surprised at how smooth [fundraising] went. I think because I'm so passionate about this space... we barely prepared a pitch deck before I started talking to VCs... we just got lost in conversation." – Megan Goddard🔗 Links & ResourcesVisit Kizuna’s websiteConnect with Megan on LinkedInFollow Kizuna on LinkedIn

Apr 6, 2026 • 34min
1429: The Full-Stack Marketing Playbook That Actually Works w/ Mary Bevins
Tired of throwing money at marketing tactics that don't deliver? This episode is your antidote to marketing frustration. Full-stack marketer and agency founder Mary Bevins breaks down why a "strategy-first" approach is the only way to achieve sustainable growth. She dismantles the chaos of modern marketing and provides a clear, holistic framework that connects all the pieces—from paid ads and SEO to email marketing and lead conversion. For any entrepreneur who feels like they're just checking marketing boxes without seeing real results, Mary offers an invaluable perspective on how to build a marketing engine that is intentional, measurable, and highly effective.💡 What You'll Take Away For YOUR Business🚀 Strategy vs. Tactics: Why jumping straight to social media or ads without a foundational strategy is the fastest way to waste your time and money.💰 A Smarter Paid Ads Playbook: Understand the different roles of Meta ads (warming up an audience) and Google ads (capturing intent) and how to make them work together.📊 The Power of a Scorecard: How to track every marketing effort—from organic reach to paid campaigns—to know exactly what's working and where to invest your next dollar.🤖 Using AI as a Tool, Not a Crutch: Learn how to leverage AI for efficiency without losing the brand voice and strategic intention that makes your business unique.📈 Realistic Timelines for ROI: Uncover what a healthy timeline for seeing marketing results actually looks like (hint: it's not overnight) and how to set proper expectations.💌 Email Marketing Isn't Dead: How to use email to nurture your most valuable asset—your existing audience—by providing consistent value instead of spam.🔗 The Holistic Funnel: Discover why your website, social proof, and lead follow-up process are just as critical as the ad that gets the click.📝 About Mary Bevins Mary Bevins is the founder of Memora Marketing, a strategic marketing agency dedicated to helping small and mid-sized businesses grow with clarity. With over a decade of experience, Mary’s journey took her from being a stay-at-home parent to the Chief Operating Officer of five different companies before launching her own agency. This diverse background in business development and operations gives her a unique, full-picture perspective on how marketing must integrate with every facet of a business to truly succeed.🎯 Mary’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Track everything. Track every outlet of marketing... track it month over month as well as the return so that you know how better to use your money or your time for the next quarter."📢 Memorable Quotes"We use AI as a tool, not a crutch. We're the ones running the show with the AI tool... If you just tell it to create 30 posts, it's just gonna give you a cookie-cutter answer and you're gonna look like everyone else." – Mary Bevins"Do not expect to get a ton of leads from social media because of your service. That's not the intent. It's there to show trust and longevity and credibility." – Mary Bevins"Email marketing should not be spam. If you're sending spam, then reconsider your plan and your messaging. You should always be providing value to the person on the end opening that email." – Mary Bevins🔗 Links & ResourcesVisit Memora Marketing’s websiteConnect with Mary on LinkedInFollow Memora Marketing on LinkedInFollow Memora Marketing on Instagram

Apr 5, 2026 • 12min
1428: Did I get rejected this week?
Ever have one of those weeks where you feel like you’re just spinning your wheels, replying to emails, and tweaking your website, but not actually making real progress? This raw, unfiltered Solo Sunday episode, recorded mid-move in an empty, echoey room, is the reality check you need. Brian shares a powerful quote that completely reframes the dreaded "no" and reveals the one question he asks himself to ensure he's not just staying busy, but actually building momentum. If you’ve ever let the fear of rejection keep you from taking big swings, this episode will teach you how to start celebrating every single "no" as a step closer to your dream.✨ Why This Matters for YouEmbracing rejection is a superpower for entrepreneurs:It transforms “no” from a setback into a progress metric. You start seeing rejection as proof you’re taking action.It forces you out of "safe" tasks (like designing business cards) and into the real work that generates growth (like sales and outreach).It’s the antidote to analysis paralysis and perfectionism. It reminds you that growth happens through imperfect action, not perfect planning.If you're not getting rejected, you don’t have the opportunity to get accepted. This mindset ensures you’re always in the game.📝 Key TakeawaysRejection is a Measurement. If you go a whole week without being rejected, you probably didn't put yourself out there enough.Action Over Perfection. Brian recorded this episode mid-move, exhausted, and in a non-ideal studio. You don't get to 1,400+ episodes by only working when conditions are perfect.Every "No" is a "Closer." Inspired by a powerful quote, Brian reframes each rejection as being one step closer to the right person, the right opportunity, and the right "yes.""Safe" Work is Stagnation. Spending all your time on tasks with no risk of rejection—like tweaking copy or playing with AI—won't lead to tangible growth. Real growth comes with the risk of being told "no."Consistency Requires Doing It When It's Hard. True commitment is showing up when you don't feel like it, when you're tired, and when the situation is far from ideal.🚀 Put It Into ActionThis week, conduct a simple rejection audit:At the end of the week, ask yourself: "Did I get rejected at all this week?"If the answer is no, identify one "safe" activity you spent time on that could have been replaced with an action that carried a risk of rejection.What is one shot you can take next week—pitching a client, asking for a partnership, sending a cold email—that could result in a "no"? Go do it.🔗 Stay ConnectedSubscribe to the show so you never miss an episodeConnect with Brian on Instagram @imetbrianShare this episode with a fellow entrepreneur who needs to stop playing it safe and start taking more shots on goal

Apr 3, 2026 • 34min
1427: The "Coaching Flywheel": A 6-Step System for a Sustainable Business w/ Peter Gustafson
Tired of juggling a dozen different software tools just to run your business? In this episode, Peter Gustafson, founder of coachstack, breaks down how to build a fundamentally solid business by simplifying your operations and focusing on what truly matters. After leaving a six-figure career in the tech world, Peter saw a massive gap in the market for coaches overwhelmed by clunky tech stacks and a lack of business acumen. This conversation is a masterclass in strategic thinking, from validating your idea with real customers to building a system that consistently attracts and retains clients. For any entrepreneur, especially those in service-based industries, this episode will give you the clarity and confidence to stop tinkering and start building a business that’s built to last.💡 What You'll Take Away For YOUR BusinessThe Coaching Flywheel: Learn a powerful 6-step system to clarify your focus, attract ideal clients, build trust, and create a sustainable, referral-driven business.Validate Before You Build: Discover why Peter interviewed over 30 coaches before writing a single line of code, and how you can use customer development to de-risk your business idea.Your Unfair Advantage: Understand why doing things that don’t scale—like personally onboarding every user—is the ultimate secret weapon for product development and customer loyalty.AI as an Accelerator: Get a no-hype perspective on how to use AI to handle tedious, “last mile” tasks without sacrificing the critical pre-work and strategy that actually drive results.Simplify Your Tech Stack: Hear the case for an all-in-one platform and how consolidating your tools can free you up to focus on coaching and changing lives, not managing software.Monetize Your Expertise: Learn how to identify your unique "information advantage" based on your career and life experiences to create a coaching offer that stands out.📝 About Peter Gustafson Peter Gustafson is the founder of coachstack, a premium all-in-one platform designed to help accomplished professionals launch and scale their coaching businesses. With over a decade of experience in leadership roles at SaaS startups and nonprofits, Peter combines his deep expertise in product design, customer success, and entrepreneurship to solve the biggest pain points for modern coaches. His unique perspective comes from seeing the business world from the inside out, first as a tech leader and now as a founder who is personally building the solution he wishes existed.🎯 Peter’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Anyone who's on the fence about whether or not they should start that thing… Just do it and just get started."📢 Memorable Quotes"Coaching is a business. And oftentimes I see a lot of coaches that don't have the marketing expertise or the business acumen to be able to launch that full coaching business." – Peter Gustafson"The more that I've stepped into entrepreneurship, the less scary it gets. Obviously, each stage presents different problems… but I think anyone who's on the fence about whether or not they should start that thing, just do it and just get started." – Peter Gustafson"I think AI… it really accelerates the last mile. But for me, I think the bulk of the work comes in the pre-work." – Peter Gustafson🔗 Links & ResourcesVisit coachstack’s websiteConnect with Peter on LinkedInFollow coachstack on LinkedInVisit The Coaching Flywheel Newsletter

Apr 2, 2026 • 42min
1426: The Counterintuitive Media Strategy That Generates Millions w/ Shawn Davis
Shawn “Greybeard” Davis, a three-time seven-figure founder, pulls back the curtain on his incredible journey from bankruptcy to building empires in finance, real estate, and energy. He shares his core philosophy of “imperfect action over perfect inaction” and reveals the overlooked marketing channel—radio—that he used to create an instant audience and dominate local markets. This episode is a masterclass in resilience, unconventional growth strategies, and knowing when to accelerate versus when to pivot. For any entrepreneur feeling stuck or afraid to make a move, Shawn’s raw honesty about his failures and successes provides a powerful, actionable roadmap for building a business (and life) on your own terms.💡 What You'll Take Away For YOUR Business🚀 How "imperfect action" is your greatest competitive advantage for launching and learning faster than anyone else.💰 The overlooked power of local radio for generating high-intent leads and building an instant, geographically-targeted audience.📈 Why you need to "step on the gas" the moment you find traction, instead of celebrating and slowing down your marketing momentum.🧠 How to recognize when a successful business is costing you personally and find the courage to walk away and pivot.💡 The crucial difference between a 60-second ad and an hour-long show for building deep authority and trust with your market.🛠️ How to accelerate your learning curve in a new industry by diving in headfirst and buying five houses instead of one.💪 The power of "dogged persistence" and why most entrepreneurs quit right before their biggest breakthrough.📝 About Shawn Davis Shawn "Greybeard" Davis is a serial entrepreneur, radio host, and mentor who has built and scaled three separate seven-figure businesses in completely different industries: finance, real estate, and energy. After 22 years in financial services, he fearlessly pivoted, flipping high-end homes and later launching a solar brokerage company, using the power of radio to fuel its massive growth. Known for his "step on the gas" philosophy, Shawn now mentors business owners and CEOs, sharing his hard-won wisdom to help them achieve meaningful success without sacrificing their lives.🎯 Shawn’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Listen to that inner voice, that prompting in your spirit... when I've listened to that, it's always, always worked out for me for the good."📢 Memorable Quotes “Imperfect action is far better than perfect inaction. Let's launch first, figure out what we need to learn in this process, and make some mistakes.” – Shawn Davis“You have to have failure smack you in the face to then reassess on what is the best way to kind of move forward. That's how you gain experience, that's how you gain grit.” – Shawn Davis“You've got to recognize when the season to whatever it is that you're doing is to come to a close, because life will give you a lot of hints.” – Shawn Davis🔗 Links & ResourcesVisit Greybeard Mentoring’s websiteConnect with Shawn on LinkedInConnect via text code: Text GREYBEARD to 84503

Apr 1, 2026 • 33min
1425: Vision is Useless Without This One Military-Grade Ingredient w/ Dennis Monagle
Ever feel like your big entrepreneurial vision is stuck in the clouds? This episode is your ground control. We sit down with Dennis Monagle, a retired U.S. Naval Aviator turned founder of Ash Bishop David Consultants, who bridges the gap between ambitious dreams and the disciplined execution required to make them a reality. Dennis shares how his high-stakes military career taught him the critical importance of structure, process, and ownership—skills that are often the missing link for visionary founders. This episode is a masterclass in building a rock-solid operational foundation, helping you scale with clarity and avoid the burnout that plagues so many entrepreneurs. Tune in to learn how to inject military-grade focus into your business and turn complexity into measurable progress.💡 What You'll Take Away For YOUR BusinessHow to apply military-grade discipline to your daily business operations without stifling creativity.The critical difference between a "visionary" and an "implementer," and why your business needs both to succeed.Why being a "party pooper" with a dose of realism is one of the most valuable roles on a leadership team.A framework for building actionable plans (from 2-week sprints to year-long strategies) that you can actually execute.The secret to scaling without burnout by mastering the art of self-management and self-awareness.Why the concept of "total ownership" is a sobering but life-changing mindset for any founder.How to transition from a highly structured career into the chaos of entrepreneurship and build your own systems for success.📝 About Dennis Monagle Dennis Monagle is the founder of Ash Bishop David Consultants and a retired U.S. Naval aviator and government program manager. Inspired by the movie Top Gun, he built a decorated 28-year career in the Navy, leading complex aviation and uncrewed systems programs in high-stakes environments. Today, he channels that experience into his consultancy, where he partners with founders and leadership teams to translate big-picture vision into disciplined, day-to-day execution. Dennis brings a unique and invaluable perspective on building structure, accountability, and clarity, helping growth-stage companies navigate complexity and achieve measurable results.🎯 Dennis’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "You don't wanna be a wantrepreneur, you wanna be an entrepreneur... there's no perfect time, there's no perfect clarity. You really have to just do it."📢 Memorable Quotes"Once you understand as a business owner that you own all of the outcomes for your business, I think that's a very sobering thought. But it's a very aligning thought... It's just really life-changing." – Dennis Monagle"Sometimes I'm kind of a party pooper, but I think that's why clients want to bring me on is because I give them a realistic look at the landscape and help them navigate that." – Dennis Monagle"I think there's no big moment of clarity other than, hey, Dennis, get there, get 'er done... I'm learning a lot along the way. And it's been a graduate level of education in the last, less than a year." – Dennis Monagle🔗 Links & ResourcesVisit Ash Bishop David Consultants’ websiteConnect with Dennis on LinkedInFollow Ash Bishop David Consultants on LinkedIn

Mar 31, 2026 • 38min
1424: Why Giving Your Product Away for Free is Killing Your Business + Product w/ Mike Jones
Ever wonder how giants like Salesforce scale products from $5 million to over $100 million? In this episode, we pull back the curtain with Mike Jones, a former Salesforce product manager and the brilliant mind behind ProductGrowth Labs. Mike breaks down the critical difference between building what customers want versus what they truly need—and how getting this right is the key to explosive growth. This isn't just a tech talk; it's a masterclass in turning your product into the central engine for revenue, retention, and market domination. For any wantrepreneur or entrepreneur building a SaaS product, this episode provides an actionable playbook for gaining clarity, improving user activation, and scaling with confidence.💡 What You'll Take Away For YOUR BusinessFilter the Noise: Learn how to identify "valuable feedback" from your customers and separate it from requests that will lead you down the wrong path.Monetize from Day One: Discover why offering your product for free is a huge mistake and how getting paying customers early provides the most valuable feedback for growth.Master the Product Lifecycle: Understand the entire journey of a product, from initial market research and development to achieving high adoption and retention.Reduce Churn with a Laser-Focused ICP: Hear how Mike helped a company with a 20% churn rate slash it by getting crystal clear on their Ideal Customer Profile (ICP).Embrace Product-Led Growth: See how every part of your business—from sales and marketing to customer success—plays a role in your product's success and overall business growth.Leverage AI Strategically: Uncover how to use AI as a powerful tool to surface signals faster without letting it replace essential human experience and strategic judgment.Build a Competitive Moat: Learn why building "depth" into your product is the ultimate defense against competitors in a crowded market.📝 About Mike JonesMike Jones is the founder of ProductGrowth Labs and a former Product Manager at Salesforce, where he was instrumental in scaling one of the company's fastest-growing acquisitions. During his time at Salesforce, he grew a product line's annual contract value from $5 million to over $100 million and led initiatives that drove over 200% user growth. With over a decade of experience across both scrappy SaaS startups and enterprise platforms, Mike possesses a unique ability to connect product strategy with real, tangible business results. Today, he acts as a fractional product leader for SaaS teams, helping them build products that customers love and that drive the bottom line.🎯 Mike’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Don't build what either you want or what the market thinks it wants. You want to build what the market needs and values."📢 Memorable Quotes"You hear this a lot in the product management world... what is the best skill a product manager can have? And the answer is the ability to say no." – Mike Jones"AI is great at surfacing signals faster... But at the end of the day, it cannot replace strategy and strategic judgment." – Mike Jones"The more depth you have within a product, the much harder it is for competitors to steal your space." – Mike Jones🔗 Links & ResourcesVisit ProductGrowth Labs’ websiteConnect with Mike on LinkedInFollow ProductGrowth Labs on LinkedIn


