The Speaker Lab Podcast

Learn how to scale your business, pitch and validate your ideas without losing time or money getting to the next level. Fast-track your success now.Jill Christensen, Human Resources professional, and repeat guest on The Speaker Lab podcast, helps senior executives re-engage their workforce.She had so many great insights during our first chat that we ran out of time. Today, we expand on more ways to scale and grow your business, how to create and validate your ideas before investing time, money and effort.There's a lot to unpack so be sure to leave a comment or send me a tweet about the one thing you learned and will apply in your business today.THE FINER DETAILS OF THIS SHOW:  How to choose a business partner.The different ways to pitch your product depending on who the audience is.How to choose a business partner.When are webinars a great medium for a course?How selling a course can position you as an expert and spokesperson.The pros and cons of working with affiliates.How to validate your idea before investing tons of time and money.How to create what your audience needs to ensure they will buy from you.How to target people through Facebook advertising?And so much more! EPISODE RESOURCESJill Christensen's web siteEpisode 141 of TSL with Jill ChristensenEpisode 139 of TSL with Rick MulreadyJill Christensen on TwitterJill Christensen on LinkedIn7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're struggling to gain traction or just get started speaking today's guest is here to help.Dr. Sue Ettinger is a veterinarian who joined one of our programs about a year ago because she wanted to book more speaking gigs. She has been rocking it ever since!Today we talk about how she finds gigs, why she's still nervous to quote fees, and how The Speaker Lab podcast and our program, Booked and Paid to Speak, have both helped her. We wrap up the show with a valuable teaching/coaching lesson about how to build and expand her brand, it's useful information that will also apply to you.You're going to get a lot out of today so get ready to take some notes and then join us on episode 146 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Why did Dr. Sue become interested in pursuing public speaking?What is her long-term goal with speaking?How is she landing gigs so consistently?How speaking gave her and her family the trip of a lifetime.How to begin with the end in mind.How to communicate when your audience is two distinct markets.Why growing your speaking business really is a marathon, and not a sprint.Is it really all about your talks?And so much more!EPISODE RESOURCESDr. Sue Ettinger's web siteDr. Sue Ettinger on FacebookDr. Sue Ettinger on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Whether you are a newcomer or a veteran listener, I'm glad you are here! Thanks for joining us on episode 145 of The Speaker Lab. Today we have THE go-to expert for memberships, Mr. Mike Morrison of The Membership Guys.As you might imagine, we'll be talking about memberships! We dive into what they are, why they matter and why you as a speaker should pay attention to them. We also cover what memberships should look like, and what tools and tricks of the trade to use when building membership communities and content for those communities.You're going to like what we have to say today so get ready and join me and Mike Morrison on this edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Are Amazon Prime Video and Netflix examples of membership sites?What are the pros and cons of having a membership site?Do some topics and industries lend themselves better to memberships?Why it's not a "set it and forget it" business model.Why you don't have to have the "most stuff" to provide a valuable membership site.Can you deliver value just by participating in your community?How can you validate your membership idea?The early mistakes most people make and how you can avoid them.And so much more!EPISODE RESOURCESThe Membership Guys web siteThe Membership Guys blogThe Membership Guys podcastMembership Site AcademyPlugin comparison PDFThe Membership Guys on TwitterMike Morrison on TwitterWill It Fly?, by Pat Flynn7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can you imagine how you'd feel if your first speaking gig was in front of 6,000 people, and Dr. Phil was speaking at the same event? You'll hear how today's guest on The Speaker Lab felt because that's exactly what happened the first time he took the stage as a speaker!Mitch Joel is an international speaker, author and CEO who works with major companies like Wal-Mart, Google and Starbucks. He joins us for this show to walk us through his early career days, including whether or not he rocked his first gig or he bombed. We also discuss his recommendations for becoming a premiere speaker who charges $10k, $20k or more.And we wrap up with the three different types of speakers, examples of each and which one you should be if you are a beginning speaker. Tune in for that and so much more on episode 144 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What is your content center of excellence, and how do you find it?Who are examples of great speakers who have gone from $5k speaking fees up to $50k?What is an SME and how can you be one?What three criteria must you meet to be considered someone with a "significant platform"?How do you know if you are killing it or not as a speaker on stage?Why being memorable is better than being funny.Do you have to have a large social media following to charge $15k or more as a speaker?What is the Louis CK model of public speaking?And so much more!EPISODE RESOURCESMitch Joel's web siteMitch Joel on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Expert content creator Maggie Rowe shares tips on writing impactful bios and speech titles. She discusses the importance of connecting with your audience, leveraging different platforms, and seeking feedback to enhance your speaking engagements.

If negotiating your fees has ever been difficult for you our guest will solve that problem today! Liz Saunders is an expert on booking speaking gigs, including how and when to negotiate your fees.On episode 142 of The Speaker Lab, Liz shares her background as an event coordinator and road manager, and how she created The Tivich Group, an independent booking agency for speakers. She even walks us through a typical sales call for one of her clients, including the all-important fee discussion.Liz also explains how and when to build your fees around your clients' priorities, and how to know when to lower your fees without shooting yourself in the proverbial foot. Whether you've been booking your own speaking gigs for decades or you're just starting out, Liz's information will be valuable and eye-opening. Join us to hear it all on today's edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Should you do your own bookings when you're starting out?What are the pricing clues to listen for in a conversation with a potential client?How to transition to talking about your fees.What is the most awkward part of the conversation with a potential client?How to keep your pricing from being seen as arbitrary.Why to shut up after naming your fee!What's the one step that has led to many bookings for my business?What does her follow up process consist of?And so much more!EPISODE RESOURCESThe Tivich Group web siteNegotiate Better Contracts web siteLiz Saunders on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've ever worried that narrowing your audience and your target market will hurt your speaking business, you'll want to listen to today's guest. Jill Christensen has grown her speaking business by leaps and bounds simply by focusing on one type of audience.On today's edition of The Speaker Lab, Jill shares how being a member of Booked And Paid To Speak has helped her narrow her target market, why doing so has been tremendously successful for her and her advice for creating that same level of success.We also talk about why some speakers don't get traction, the importance of hard work and what to do if you find yourself stuck. Check out that and much more on episode 141 of The Speaker Lab with Jill Christensen!THE FINER DETAILS OF THIS SHOW:  How did she choose her target audience and create her signature keynote?What aspects of her research does she outsource, and why?According to Jill what are conference planners really looking for in a speaker?Why being a published author really helps grow your business.How to make yourself stand out from hundreds of other quality speakers.When has she spoken for free, and does she ever now?What is the definition of an expert, and how do you know if you are one?Why it's important to "pick a lane".And so much more!EPISODE RESOURCESJill Christensen's web siteJill Christensen on TwitterJill Christensen on LinkedIn7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Could public relations (PR) help you get more speaking gigs? This isn't an area I've paid much attention to but our guest for episode 140 changed my tune. Janet Murray is an author, speaker and PR wizard with 16 years of experience working with publications like The Guardian, The Telegraph and Huffington Post.On today's edition of The Speaker Lab, Janet joins us to talk about why PR will help you grow your personal brand, your audience and get you more speaking gigs. She also shares her thoughts on quality versus quantity: is it better to be featured in a lot of publications, or a few select outlets?You'll hear the details on those topics as well as how she started her current work helping entrepreneurs and business owners become featured in the press. Listen in to hear her thoughts plus her lovely British accent on this edition of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  The two ways PR helps your credibility.Are high profile media outlets still effective?Is it better to write a freelance article, or to be featured by someone else?What social media outlets are journalists active on?How to do the necessary research before pitching your ideas.How much of connecting with the media is based on relationships?Should your approach vary depending on the medium?Is it better to be in the New York Times or to be in a specialty magazine?And so much more!EPISODE RESOURCESJanet Murray's websiteSoulful PR, Janet's podcastYour Press Release Is Breaking My Heart, by Janet MurrayJanet Murray on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever considered running ads on Facebook, YouTube or Google to get more speaking gigs? If not then you'll reconsider after hearing today's guest, Rick Mulready. Rick is an expert who has been in this world since the days of AOL and dial-up! He's worked with companies like AOL, Yahoo, and Funny or Die.Today on The Speaker Lab he talks about how this whole online advertising thing works. You'll come away with an understanding of the basics of each online platform, and which is the easiest to start with.You'll also learn about how to use online advertising to better automate leads on this edition of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  The pros and cons of the different online advertising platforms.Are there really over a billion people on Facebook?How much should you spend on your ads?What are the keys to a successful online advertising campaign?Why reverse engineering is necessary when creating your online ads.Is YouTube a beneficial place to run ads for your speaking business?What is a lead magnet and how do you use it most effectively?How to use online advertising to position yourself as an expert.And so much more!EPISODE RESOURCESRick Mulready's web siteArt of Paid Traffic podcastRick Mulready on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When you think of improv do you think of sketch comedy, Saturday Night Live or do you think of becoming a better speaker? It can be all of the above! So says our guest for episode 138 of The Speaker Lab, Mike Ganino.Mike is a former self-proclaimed restaurant guy with an intereste in theatre and in improv. After leaving the restaurant biz he became a consultant and learned to use his improv skills to help his clients become leaders. Soon he found his niche speaking about building organizations for the present and the future, and working with public speakers with Michael and Amy Port.On today's show we dive deeper into his personal story, as well as how to use improv to improve your speaking skills and why improv doesn't always mean funny. You'll learn about that and more on this edition of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What is blocking, and why should you avoid it?How much improv training should you take?Why improv isn't the same as "winging it".A few things you can do to practice by yourself.What's the only cure for bombing on stage?What is the "last word first word" technique?Why the time you put into rehearsal is so critical to your success on stage.Is improv always funny?And so much more!EPISODE RESOURCESMike Ganino's web siteMike Ganino on TwitterMike Ganino's Improv For Speakers giveaway7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.