The Profluence Pod 🌐

Former Executive Director of U.S. Figure Skating Ramsey Baker dives deep into Olympic Sports, National Governing Bodies, the IOC, and the upcoming 2028 LA Summer Olympics.  Ramsey Baker is currently an SVP at Aggregate Sports.  Aggregate Sports works on behalf of a variety of sports properties, leagues, teams, and federations helping them to maximize their revenue while creating the greatest experience for their fans and supporters. From Property Sales to Property Consulting, from Media Rights to Naming Rights, our underlying approach remains the same Chapters: (01:45) Background at US Figure Skating (03:45) College sports impact on the Olympics (05:15) More countries winning medals (10:35) Saudi’s impact (12:50) NGBs in the US (18:35) # of Sports and how the IOC adds them (24:50) Behind the scenes of Olympics (30:20) Hollywood writer strike impact . Ramsey Baker: Website: https://aggregatesports.com/ LinkedIn: https://www.linkedin.com/in/ramsey-baker-8725483/ . Andrew Petcash: 🏠 Website: https://profluence.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts. 

Frank Michael Smith tells his story of how he has built an audience of more than 3 million followers/subscribers and billions of views around sports and pop culture content.   Frank runs his multiple business endeavors through JUICE Productions, which includes a creative agency, sponsorships, games, and more.  A fascinating conversation on the state of social media, how to grow an audience, and the rise of creators to entrepreneurs.  Chapters: (03:00) Backstory to sports content (08:00) Starting TikTok in 2020 (10:00) Scaling from 1-person to a team (16:45) State of social media platforms (22:45) Frank’s ultimate vision (25:20) Art & science of content creation (28:30) Two pieces of advice . Frank Michael Smith: Website: https://frankmichaelsmith.com/ LinkedIn: https://www.linkedin.com/in/frank27/ Youtube: https://www.youtube.com/c/frankmichaelsmith . Andrew Petcash: 🏠 Website: https://profluence.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts.

Pro League Network's brands include SlapFIGHT Championship, World Putting League, CarJitsu, and the Pro Carrom Tour. They have an owned audience of over 500K subscribers/followers across their brands. Pro League Network makes betable sports entertainment. They own a portfolio of brands and produce short-form, wagering-ready, and accessible live sports content for their partners to monetize (wagering operators, sponsors, media partners, etc). Mike Salvaris spent most of his professional career in the legal, gaming, and sports betting world.  Chapters: (01:25) Trends that led to PLN (08:05) Defining what qualifies as a “sport” (12:35) Talent scouting process (14:15) Business model of Pro League Network (16:10) Characteristics of successful leagues (19:20) Scaling PLN (24:00) Trends in sports betting + media . Mike Salvaris Website: https://www.proleaguenetwork.com/ LinkedIn: https://www.linkedin.com/in/mike-salvaris-88b4921/ . Andrew Petcash 🏠 Website: https://profluence.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts.

The Player’s Fund is the UK's first-ever “athlete-fueled” venture fund that aim to invest £40M with vehicle composed of athlete collectives including Chris Smalling, Carlos Boozer, Héctor Bellerín, and Serge Gnabry. Ruari Bell is an ex-professional athlete himself who has built agencies and businesses including 4cast and the Bell Partnership.  The Player’s Fund is an outlet for athletes investing in the future of the digital consumer. Chapters: (01:25) Ex-athlete and entrepreneur backstory (06:55) Merging athlete collectives (10:00) Utilizing athlete value within a fund (13:50) The Player’s Fund thesis (15:05) Consumer trends to watch (19:00) India opportunities  . Ruari Bell: Website: https://playersfund.vc/ LinkedIn: https://www.linkedin.com/in/ruaribell/ . Andrew Petcash: 🏠 Website: https://profluence.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts.

James Kimball was at the forefront of the WWE’s groundbreaking college athlete NIL program and is now building his own agency.  Novo Sports Group is a management agency operating at the intersection of emerging athletes, talent, properties, & brands. Chapters: (02:40) Corporate to Entrepreneur (05:30) WWE’s NIL program (13:50) 5-6 figure deals (15:30) Novo Sports Group (20:20) Sports Agency Landscape (26:40) Clientele (baseball + golf) (32:30) Finding talent as an agent (34:50) Trends in sports to watch . James Kimball: Website: https://novosportsgroup.com/ LinkedIn: https://www.linkedin.com/in/james-kimball-28b3ba22/ . Andrew Petcash: 🏠 Website: https://profluence.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts. 

Jordan Rogers revamped his life after a stint in jail up the ranks at Nike and now with his own company Perseus Creative.  Perseus Creative teaches athletes, executives, & learners about personal branding, creativity, & life of service through marketing and speaking engagements.  Chapters: (01:40) From Inmate to Executive (07:10) Journey to Nike (12:30) Opportunity with Perseus Creative (16:20) Opinion on NIL (22:50) How brands can execute with NIL (25:30) Trends to watch in sports (31:30) Jordan Roger’s Enterprises . Jordan Rogers: Website: https://www.jordanrogers.xyz/ LinkedIn: https://www.linkedin.com/in/jordanrogers26/ . Andrew Petcash: 🏠 Website: https://profluence.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts. 

A multiple-time exited founder Jim Cavale is very involved in the NIL and college sports industry and sees the next opportunity with what he’s building at Athletes.Org.  Athletes.org (AO) is a 501c non-profit organization designed exclusively for college athletes to receive on-demand support in navigating their respective college athletics experience and a voice to speak into the future of college athletics. Prior to AO, Cavale sold his co-founder stake in Iron Tribe Fitness and built NIL solution INFLCR which was acquired by Teamworks.  Chapters: (01:30) Entrepreneurship journey (03:20) INFLCR & Teamworks (08:30) Athletes.Org opportunity (14:00) What AO provides athletes (18:55) Partnerships/Legal Structure (22:25) Power 5 vs. Olympic Sports (27:00) Pushbacks with AO . Jim Cavale: Website: https://www.athletes.org/ LinkedIn: https://www.linkedin.com/in/jimcavale/ . Andrew Petcash: 🏠 Website: https://profluence.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts. 

In 2013, Tom Waterhouse (.com) was sold to William Hill Australia for a 20x plus exit. WaterhouseVC invests in listed and unlisted businesses related to wagering and gaming. Whilst the Fund has a concentrated portfolio, the fund is diversified across both geography and market capitalization. Tom Waterhouse comes from the fourth generation of the Waterhouse racing dynasty and is the grandson of one of the first official bookmakers in Australia Chapters: (01:20) Tom’s background (04:50) Personal branding advantages (08:50) From Australia to U.S. market (15:05) Waterhouse VC  (18:10) Interesting sports tech solutions (23:35) Trends to watch . Tom Waterhouse: Website: https://tomwaterhouse.com/ LinkedIn: https://www.linkedin.com/in/tom-waterhouse-a2630132/ . Andrew Petcash: 🏠 Website: https://profluence.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts. 

After getting fired from his sports radio job, Kevin Jones put his last $17,000 of savings to build Blue Wire.  Kevin Jones has over 12 years of experience in the sports industry as a beat reporter for the 49ers at KNBR, team reporter for the Cleveland Browns, and contributor to WUSA-TV in Washington D.C. Blue Wire is a sports podcasting platform with over 500 shows under its umbrella. They have raised $12M in venture capital and are doing about $8M in revenue/year.  Chapters: (01:40) Community Crowdfunding (07:00) Founding story of Blue Wire (09:40) Scaling the company (15:20) Business model (20:00) Trends in sports (23:10) Criteria for podcasters . Kevin Jones: Website: https://www.bluewirepods.com/ LinkedIn: https://www.linkedin.com/in/kevin-jones-583a1226/ . Andrew Petcash: 🏠 Website: https://profluence.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts. 

Kyle Martino spent 6 years in the MLS and is currently building a handful of soccer companies after many years as a TV analyst and a run for President of U.S. Soccer.  Martino’s portfolio includes Street FC, Football Cafe, Over Under Initiative, and Goalpher.  Chapters: (01:40) Transitioning from athlete to next stage (05:15) From sports to entrepreneurship (08:35) Creating community (11:00) Over Under & Goalpher (13:00) Value of athlete investors (15:30) Street FC & Football Cafe (19:00) Problems in youth sports (24:40) MLS growth . Kyle Martino: Instagram: https://www.instagram.com/kylemartino/?hl=en . Andrew Petcash: 🏠 Website: https://profluence.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts.