The Founder Hour

Lilit Caradanian is the founder and CEO of Elcie Cosmetics. Throughout her career, she has leveraged the power of social media to build her own brand as a make-up artist and eventually her own product line, Elcie, and has amassed over 1 million followers on Instagram. Tune in to hear Lilit’s thoughts on the power of social media and influencer marketing, the current state of the industry, and what the future looks like. SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

Lilit Caradanian is the founder and CEO of Elcie Cosmetics. Before launching her own brand, she was a makeup artist and worked in finance prior to that after receiving her MBA. Upon realizing that working in the corporate world wasn’t for her, Lilit left her job at Disney and took on being a MUA full-time. She had been doing makeup on the side for 10 years at the time, so she had already built a steady client base. After several years of doing this, she opened her first studio and eventually launched her own cosmetics line, Elcie. Tune in to hear about Lilit’s upbringing and her transition from the corporate world to MUA, as well as the challenges she’s faced early on as she aims to build a global beauty brand. SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 49, Pat and Posh sit down with David Greenfeld, CEO & Co-Founder of Dream Pops. Dream Pops sells vegan ice cream popsicles that are packed with superfoods and are free of dairy, gluten, soy, and artificial additives. David discusses his upbringing, how he came up with the idea for Dream Pops while in Columbia, meeting his co-founders, and the challenges they’ve faced while scaling the company to where it is now. Other topics include the future of eCommerce with frozen and perishable items, dealing with exhaustion, self-doubt, and fear of the unknown as an entrepreneur, and the current climate of raising startup capital. David also shares who his biggest inspirations are, what it’s like being vegan, his thoughts on retail, and the experiential marketing they did early on to get Dream Pops off the ground. SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 48, Pat and Posh are joined by Tyler Wilson, founder of Wurstküche. Wurstküche is a restaurant in Downtown LA and Venice Beach that provides exotic German sausages, delicious Belgian fries, and imported beers. With lines always out the door, it has become a Los Angeles staple for dining over the last 10 years. Tyler shares the story of growing up in Santa Barbara and coming up with the idea for Wurstküche while in college at USC. He talks about the early growth, the challenges of running a restaurant and bar, and how he was able to raise money to open his first location. He also shows us how the name is actually pronounced (it’s not what you think…unless, of course, you speak German)! SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 47, Pat and Posh sat down with Erik Huberman, Founder and CEO of Hawke Media. Founded in 2014, Hawke Media is a full-service digital marketing agency who has helped launch and grow countless startups and businesses in the last few years. Their clients include Verizon, Alibaba, eHarmony, Beautycon, and many more. Erik talks about his childhood, the various jobs he had after college, starting and selling his first business, and how he advised and grew various other startups before founding Hawke Media. We also dive into some exciting topics such as entrepreneurship, branding, marketing, eCommerce, and scaling a company. If you’ve ever wondered what goes into starting and building a successful marketing agency in the digital age, this episode is for you! SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 46, Pat and Posh hang out with Paul Rodriguez a.k.a. P-Rod, one of the most accomplished skateboarders of all time, to hear his inspiring story of falling in love with skateboarding at a young age, turning pro, and the successful career he has had thus far. They talk about dreaming big, the importance of practice, Paul’s view on competition and the future of skateboarding, as well as how he started Primitive and how he’s currently dealing with the biggest injury of his life. P-Rod has won 8 medals at the X Games, was instrumental in the growth of Nike SB, and has released 10 shoes with Nike to date (the only non-basketball athlete to do so). Tune in for a jam-packed episode about sports, business, culture, and everything in between! SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 44, Pat & Posh sit down with David Dann, the man behind Mind of a Genius Records. Their roster includes Grammy-nominated artists such as ZHU, THEY., Gallant, and Klangstof. Being a huge fan of the music, Pat and Posh were super excited to sit down with David to hear about his upbringing living in LA, how he fell into music at a young age, his career as a DJ performing at various nightclubs in LA as well as around the world, and how he ultimately came to meet and partner with ZHU. They also have a deep conversation about music and culture, the current state of the industry, dealing with trends that are constantly changing, and staying relevant as an artist while also being true to the self. SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For Episode 43, Pat and Posh had an epic conversation with legendary sports photographer and NBA Hall of Famer, Andrew D. Bernstein. Andrew has taken some of the most iconic photos the sports world has ever seen. If you’re curious as to which ones, just search his name on Google and you’ll see. Pat and Posh sat down with Andy to learn about his story of growing up in Brooklyn, how a trip to the national parks with his dad sparked his interest in photography, how he caught his first big break, and what it’s been like working with NBA greats such as Kobe Bryant, LeBron James, Michael Jordan, and Magic Johnson. They also talk about his fondest memories, what goes into being a successful photographer and the preparation behind it, and his 20+ year relationship with Kobe leading up to their new book together, “The Mamba Mentality: How I Play,” which was released on October 23. Showtime! SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

For this episode, Pat & Posh sit down with Marc Merrill, Co-Founder and Co-Chairman of Riot Games.You may know them as the team behind League of Legends, one of the most popular online video games of all time, with well over 100 million active players each month. Currently, LoL is the most-played online game in the world and a key driver of the growth of esports.Marc tells the story of how he got into video games, eventually developing an obsession for it. He also talks about how Riot Games came to be, what inspired him and his co-founder Brandon to create League of Legends, what goes into developing a successful video game, and the future of eSports.Aside from gaming, Marc also sheds light on entrepreneurship and innovation, how to transform industries, scaling a business, and what he considers his biggest weakness.SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

41 is here! On this episode of The Founder Hour, Pat and Posh sit down with Mark Brazil, co-founder of Ikonick.Ikonick sells super modern, affordable, culture-inspired canvas art that’s solely designed and distributed by Mark and his co-founder, Jeff Cole. In under 2 years, they’ve sold tens of thousands of pieces, generated millions of dollars in revenue, and secured partnerships with Gary Vaynerchuk and Scooter Braun. And they’re just getting started.Throughout this episode, they talk about Mark’s upbringing in Long Island, NY, what brought him to Los Angeles, how a couple sales jobs early in his career helped shape who he is today, and what sparked the idea for Ikonick.They also chat about what makes a successful entrepreneur, what it’s like working with social media influencers, and the future of eCommerce and how to play the game while scaling a company in the space.PROMO CODE ALERT! Head on over to ikonick.com/thefounderhour and use the code FOUNDER15 for 15% off your next order!SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour