Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. You'll discover what’s working in 2026 to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce.🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.
Episodes
Mentioned books
Jun 23, 2021 • 15min
Amazon vs Shopify - Which Platform Should You Use? | #015 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about the pros and cons of Amazon vs Shopify and which platform you should use for your business.On the Show Today You’ll Learn:Differences Amazon vs ShopifyWhy both platforms have Pros and ConsOverview of Pros and ConsAnd more! Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 20, 2021 • 18min
How to Avoid the Spam Folder - Email Deliverability | #014 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about how to avoid the Spam folder of your email subscribers when doing email marketing.On the Show Today You’ll Learn:What Email Deliverability isWhat factors influence your Email Deliverability RateThe technical setup for your email accountsStrategies & Tips to increase your Email DeliverabilityAnd more! Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 16, 2021 • 10min
How to Choose the Best Shopify Theme for Your Online Store | #013 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about how to choose the best Shopify Theme for your Online Store.On the Show Today You’ll Learn:The different option you have when choosing a themeWhat factors you should take into consideration when picking a themeThemes that I would recommend for your storeAnd more! Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 13, 2021 • 6min
What You Need to Know: Apple iOS Privacy Updates | #012 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about the recent and upcoming iOS Privacy Updates and what you need to know about them.On the Show Today You’ll Learn: iOS 14.5: how many people have opted out of trackingiOS 15: What features will come with the updateHow you can tackle the challenges and adapt your marketingAnd more! Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 8, 2021 • 19min
How They Did It: Launching a new product w/ Carlos O. Colarte of riderbagusa.com | #011
In this episode of the Ecommerce Coffee Break, I talk to Carlos O. Colarte of riderbagusa.com about how they found a product and launched their online business. On the Show Today You’ll Learn:What started as an accident and became a product and business.Why switch from WooCommerce (WordPress) to ShopifyWhy Amazon might not be your best choiceHow a simple app can help you growing even when you run out of stock.Why picking an agency is difficult and what to do about it.Why outsourcing is important.And more! Links & Resources Mentioned in this Episode:https://www.riderbagusa.com/https://www.clauslauter.com/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME:🌟 Website: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 6, 2021 • 11min
Ecommerce Marketing: Get Traffic to Your Shopify Store | #010 Claus Lauter
In this episode of the Ecommerce Coffee Break, I will talk about which marketing channels you can use to get more traffic (and buyers) to your online store.Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________👉 Here are 3 ways I can help you grow your ecommerce business:🎯 Join our free Facebook group of successful Shopify store owners here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the GET CONVERSIONS Ecommerce Accelerator CommunityIt’s our new private online community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit. REQUEST TO JOIN: https://clauslauter.samcart.com/products/get-conversions-community/🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 31, 2021 • 17min
Things to do before you start your Shopify store | #009 Claus Lauter
In this episode of the Ecommerce Coffee Break, I talk about the things you need to do before you start your online store on Shopify.Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________👉 Here are 3 ways I can help you grow your ecommerce business:🎯 Join our free Facebook group of successful Shopify store owners here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the GET CONVERSIONS Ecommerce Accelerator CommunityIt’s our new private online community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit. REQUEST TO JOIN: https://clauslauter.samcart.com/products/get-conversions-community/🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business InquiriI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 28, 2021 • 5min
Pagination vs Infinite Scroll - What is the better option? | #008 Claus Lauter
In this episode of the ecommerce coffee break, I talk about the pros and cons of using Pagination vs Infinite Scroll on your store's category pages.Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | DeezerPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________👉 Here are 3 ways I can help you grow your ecommerce business:🎯 Join our free Facebook group of successful Shopify store owners here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the GET CONVERSIONS Ecommerce Accelerator CommunityIt’s our new private online community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit. REQUEST TO JOIN: https://clauslauter.samcart.com/products/get-conversions-community/🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 25, 2021 • 10min
How to create content like a boss to promote your brand. | #007 Claus Lauter
In this episode of the Ecommerce Coffee Break, I give you some ideas on how to create content like a boss to promote your brand.Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | DeezerPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________👉 Here are 3 ways I can help you grow your ecommerce business:🎯 Join our free Facebook group of successful Shopify store owners here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the GET CONVERSIONS Ecommerce Accelerator CommunityIt’s our new private online community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit. REQUEST TO JOIN: https://clauslauter.samcart.com/products/get-conversions-community/🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebooI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 23, 2021 • 14min
What's the one thing you wish you'd known before you started your Shopify store? | #006 Claus Lauter
In this episode of the Ecommerce Coffee Break, I have asked the question "What's the one thing you wish you'd known before you started your Shopify store?" and I got some interesting answers that I want to share with you.Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon | Stitcher | DeezerPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________👉 Here are 3 ways I can help you grow your ecommerce business:🎯 Join our free Facebook group of successful Shopify store owners here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the GET CONVERSIONS Ecommerce Accelerator CommunityIt’s our new private online community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit. REQUEST TO JOIN: https://clauslauter.samcart.com/products/get-conversions-community/🎯 Work 1-on-1 with me to get you more conversions from existing traffic without spending more on ads.If you’d like to work directly with me and my team for the full A-Z training and coaching, join the "Get Conversions" Ecommerce Success Program. Message me for details https://m.me/ClausLauterCoaching________________CONNECT WITH ME: 🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
