Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. You'll discover what’s working in 2026 to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce.🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.
Episodes
Mentioned books
Jan 18, 2022 • 20min
Search Engine Optimization [Shopify] | #074 Jason Berkowitz
In this episode, I speak with Jason Berkowitz, Founder & SEO Director of Break The Web, about Search Engine Optimization (SEO) for eCommerce stores. Jason's career in the SEO world dates back to 2010 when he was hit head first with the same issue many new business owners face: bringing in new leads & revenue.On the Show Today You’ll Learn:Why SEO is important for eCommerce storesWhy On-page SEO is only 50% on your SEO strategyWhy Off-page SEO is so hard but importantHow long it takes to see results with SEOWhy YouTube SEO works differentlyWhy a SEO app does not do the jobAnd moreLinks / Social:https://breaktheweb.agency/https://www.linkedin.com/in/jasonberkowitzseo/https://twitter.com/jason_berkoSubscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jan 16, 2022 • 13min
GET CONVERSIONS Masterclass Program
Learn How To Generate More Sales & Revenue From The Traffic You Already HaveIntroducing GET CONVERSIONS - A proven process for growing Shopify stores using conversion rate optimization. Improve your conversion rates & revenue from existing traffic with the GET CONVERSIONS masterclass program.GET CONVERSIONS is the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass CommunityEverything you learn in GET CONVERSIONS has been thoroughly tested in many projects and experiments.This isn’t a program to ONLY learn— these are the EXACT ACTIONABLE METHODOLOGIES & TEMPLATES that you can implement in your eCommerce business today.Every dollar that you invest in Conversion Optimization today will make you $100 over the next 12 months. Most of our clients generally see results within 30 days. And so can you!GET CONVERSIONS is your shortcut to growing your business!Learn more here: https://www.clauslauter.com/ecommerce-coach/I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jan 13, 2022 • 21min
Shopify | Making Reports Work For You | #073 Sam Sesti
In this episode of the Ecommerce Coffee Break Podcast, I speak with Sam Sesti, founder of Cloudlab.com, about the importance of reports and how they can help your Shopify business.On the Show Today You’ll Learn:Why many merchants do not know which reports to useWhy it's important to have the right report for the right person at the right timeHow to combine data from different apps and sourcesThe importance of data and privacy compliance for reportsAnd moreLinks / Social:App Listing: https://apps.shopify.com/report-toasterWebsite: https://cloudlab.comLinkedIn: https://www.linkedin.com/company/cloudlabincSubscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jan 10, 2022 • 8min
Make Your Store's Header Area BETTER (Shopify Conversion Optimization) | #072 Claus Lauter
In this episode, I talk about how to optimize your store's header area for more conversions and better usability.On the Show Today You’ll Learn:Why you want only money-making elementsWhy you want a search formWhy usability is achieved by the right font size and colorAnd moreSubscribe & Listen Everywhere:Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/in/clauslauterI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jan 5, 2022 • 26min
Bookkeeping And Accounting Tips For Shopify Merchants | #071 Matt Remuzzi
In this episode, I speak with Matt Remuzzi, founder of CapForge, about how accounting isn't the sexiest part for e-commerce sellers, but it's still crucial. He shares practical advice on how people can use tools of accounting, so they can keep more of their hard-earned money.On the Show Today You’ll Learn:Why you should hire an accountant who understands eCommerceThe challenges that a traditional CPA and bookkeeper face when it comes to eCommerceHow global selling eCommerce businesses need to approach bookkeeping and taxes differentlyThe importance of having your accountant act as your business consultantThe importance of a proper accounting systemWhat the process is for changing bookkeepers and accountants.And moreLinks / Social:https://capforge.com/https://www.linkedin.com/in/capforge/Subscribe & Listen Everywhere:Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Dec 26, 2021 • 23min
How To Create A Personalized Shopping Experience (Shopify) | #070 Francis Pilon
In this episode, I talk with Francis Pilon, Head of Global Partnerships at LimeSpot.com, about how to create a personalized user experience in your Shopify store to increase conversions and revenue.On the Show Today You’ll Learn:How to create holistic, compelling shopping experiences that keep customers engagedHow to use product recommendations, segmented experiences, and email personalizationHow AI helps the customer discover and find the right productWhat signals AI needs to build personalized shopping recommendationsAnd moreTry LimeSpot for 3 months: https://bit.ly/3z65U8X (referral link)Links / Social:https://www.limespot.com/https://www.linkedin.com/company/limespothttps://twitter.com/limespothttps://www.facebook.com/LimeSpot/https://www.youtube.com/channel/UCCJQNB5RzpDNTTMX4ZuBL4gSubscribe & Listen Everywhere:Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Dec 20, 2021 • 20min
Creating Urgency with Smart Discount Codes | #069 Muhammed Tüfekyapan
In this episode, I talk with Muhammed Tüfekyapan, founder of Growth Hacking Studio, about how to use time-limited smart discount codes to get more sales from your traffic.On the Show Today You’ll Learn:Why creating urgency can increase your salesWhy you need to understand visitor behavior firstWhy urgency needs to be 'real'How urgency can be applied to different visitor segmentsAnd moreLinks / Social:https://www.growthsuite.net/https://apps.shopify.com/growth-suitehttps://www.linkedin.com/in/muhammedtufekyapan/Subscribe & Listen Everywhere:Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Dec 16, 2021 • 9min
Ecommerce Marketing Trends You Need to Know for 2022 [Shopify] | #068 Claus Lauter
In this episode, I talk about the trends that I see coming to Ecommerce Marketing in 2022. Find out what my predictions are and let me know yours in the comments.Subscribe & Listen Everywhere:Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join our Facebook Conversion Optimization Community: It’s our free community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twiI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Dec 13, 2021 • 29min
The future of Paid Traffic | #067 Kasim Aslam
In this episode, I talk with Kasim Aslam, founder and CEO of Solutions 8 at sol8.com, about the future of paid marketing. Kasim is also a Traffic Coach at Digital Marketer.com and the co-host of the Perpetual Traffic podcast.On the Show Today You’ll Learn:Why the last few months have been a bloodbath in paid trafficWhy the actual challenges of digital marketing were inevitable and necessaryWhy marketing should return to its core principlesWhy the days of "dirty marketing" are overExpert insights into the Google Ads systemWhy we think Apple has a surprise in store for usWhat marketing strategies will be effective in 2022and moreLinks / Social:https://sol8.com/https://www.linkedin.com/in/kasimaslamhttps://www.youtube.com/user/solutionseighthttps://www.digitalmarketer.com/podcast/perpetual-traffic/Subscribe & Listen Everywhere:Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate OptimizatiI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Dec 6, 2021 • 19min
Word of Mouth Marketing on Shopify with ReferalCandy | #066 Raul Galera
In this episode, I talk with Raul Galera, Chief Advocate at ReferralCandy.com, about how word-of-mouth and referral marketing can help you acquire and retain customersOn the Show Today You’ll Learn:What is Word of Mouth Marketing.How Referal Marketing works in the online world.How to motivate your customer to refer friends.Why referral marketing creates a win-win-win situation.How to prevent fraud in referral marketingand moreSubscribe & Listen Everywhere:Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join our Facebook Conversion Optimization Community: It’s our free community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
