Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. You'll discover what’s working in 2026 to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce.🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.
Episodes
Mentioned books
Jun 12, 2024 • 15min
My AI Podcast Avatar Speaks Spanish Like A Native — Claus Lauter | Thoughts on Too Many Shopify Apps, Current Trends in Ecommerce and Ad Spending, Why Avoid Dropshipping with Alibaba, Benefits of Founder's Sidekick Program, Claus's Nomad Lifestyle
In this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months.Topics discussed in this episode: Why creating a Spanish version of the podcast will benefit the Spanish-speaking ecommerce community Thoughts on the overwhelming number of Shopify apps available to merchants The current trends in ecommerce and global ad spending Advice against starting a business with dropshipping models from platforms like Alibaba and AliExpress How new ecommerce entrepreneurs can benefit from the new Founder's Sidekick program Claus shares his upcoming travel itinerary and offers advice to those who are interested in the nomad lifestyleLinks & ResourcesWebsite: https://ecommercecoffeebreak.com/Spanish Website: https://es.ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/in/clauslauter/X/Twitter: https://x.com/clauslauterInstagram: https://www.instagram.com/ecommercecoffeebreak/Get access to more free resources by visiting the podcast episode page att.ly/upsvMSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 11, 2024 • 31min
Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation for Targeted Ads
In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.Topics discussed in this episode: Why third-party cookies are dying and its impact on Google and Facebook adsHow first-party data from your store can improve ad accuracyHow losing third-party cookies do impact ad budgetsHow merchants can use first-party data in adsHow does AI optimize ad campaignsWhy dynamic segmentation is key for targeted adsHow merchants can use AI for better results in Google and Facebook adsLinks & ResourcesWebsite: https://adscale.com/Shopify App Store: https://apps.shopify.com/adscaleLinkedIn: https://www.linkedin.com/in/mati-ram-0930517/X/Twitter: https://twitter.com/adscaleGet access to more free resources by visiting the podcast episode page att.ly/7_ytVSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 10, 2024 • 33min
Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might Replace Traditional Sales Funnels (#312)
In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.comTopics discussed in this episode: What is conversational commerce. How AI is changing DTC customer service. How modern AI enables real two-way conversations. Why traditional e-commerce may be disrupted by conversational AI guides. Why conversational commerce drives personalization at scale. How to keep AI interactions authentic and on-brand. What data privacy issues to consider with conversational AI. Why AI might replace traditional sales funnels. Links & ResourcesWebsite: https://conversagent.appShopify App Store: https://apps.shopify.com/conversagentLinkedIn: https://www.linkedin.com/in/marshallcowan/LinkedIn: https://www.linkedin.com/company/12100597/Facebook: https://www.facebook.com/clevertar/Get access to more free resources by visiting the podcast episode page att.ly/Mpy7iSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 5, 2024 • 22min
Forget Influencers, Do This For Viral Ugc Ads — Bostjan Belingar | Differences Between Influencers and Creators, Why Focus On User-generated Content for Ads, How to Motivate Customers to Generate Content, How Demographics Respond to Different Ad Styles
In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.comTopics discussed in this episode: The importance of UGC in the age of privacy policies and algorithm changesFinding and working with creators (not influencers) to produce UGCThe process of creating detailed creative briefs to guide creatorsEditing UGC videos for platforms like Facebook, TikTok, etc. (short, fast cuts, attention-grabbing hooks)Tailoring UGC to different customer avatars and age groupsMaintaining a constant flow of fresh UGC ads to combat ad fatigueLegal considerations and obtaining rights for UGCHustler Marketing's services in managing the UGC process for clientsThe importance of having a strong product in addition to effective UGC adsLinks & ResourcesWebsite: https://www.hustlermarketing.com/LinkedIn: https://www.linkedin.com/in/bostjan-belingar-96aa3a102/X/Twitter: https://twitter.com/HustlerMrktngInstagram: https://www.instagram.com/bostjanbelingar/Get access to more free resources by visiting the podcast episode page att.ly/QW69u Subscribe & Listen Everywhere: Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 3, 2024 • 29min
Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)
In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI Topics discussed in this episode: The growing importance of owning and using first-party data. Why DTC brands need to own their first-party data. How data enrichment helps optimize marketing campaigns. The risks involved with handling first-party data, and how can brands mitigate them. Why AI is important for leveraging first-party data. Real-world examples of the impact of first-party data. How to integrate first-party data into marketing workflows. Why is now the right time for brands to invest in first-party data strategies. Links & Resources Website: https://customers.ai/LinkedIn: https://www.linkedin.com/in/larrykim/X/Twitter: https://twitter.com/larrykimGet access to more free resources by visiting the podcast episode page att.ly/yXxND Subscribe & Listen Everywhere: Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 29, 2024 • 26min
Why Followers Don't Pay The Bills! Build A Community That Does — Raquel Rincon | How to Organically Grow a Loyal Customer Community. How To Leverage Existing Communities For Their Products. Best Practices For Monitoring & Managing Online Communities.
In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com.Topics discussed in this episode:How you can organically grow a loyal customer community. How you can leverage existing communities for your products. The best practices for monitoring and managing an online community. What strategies did Taylor Swift's team use to build a strong community? What industries might face challenges in building online communities and why? Why brands should prioritize investing in their customer service and community teams. Why is it important for different teams like marketing, support, and product to be involved in the community. Links & ResourcesWebsite: http://partnerhero.comLinkedIn: https://www.linkedin.com/company/partnerheroLinkedIn: https://www.linkedin.com/in/rockyrincon/Get access to more free resources by visiting the podcast episode page att.ly/c2i1uSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 28, 2024 • 26min
How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How to Target Keywords for E-commerce Sites (#310)
In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital.Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/Topics discussed in this episode:Why SEO is still worth investing in despite algorithm updates and AI. Why SEO shouldn't be the first channel for new e-commerce brands. How to target keywords with clear shopping intent for e-commerce sites. How to track SEO ROI using GA4's landing page report under engagement. How toOptimize product/category pages first for relevant shopping keywords. Why to build content directly on Shopify, not on subdomains. Why quality backlinks are important, but content quality matters more now. Links & ResourcesWebsite: https://www.meriwether.digital/Free Traffic Light Tracking Report: https://trafficlighttracking.com/LinkedIn: https://www.linkedin.com/in/joshpiepmeier/Get access to more free resources by visiting the podcast episode page att.ly/5GtTcSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 21, 2024 • 25min
Shopify to Amazon: The ULTIMATE Guide — Hristo Arakliev | Why Establish Brand First Before Amazon, How Amazon Presence Boosts Brand Credibility, How Keyword Targeting Drives Visibility/Sales, How Existing Brands Get Initial Traffic Boost
In this podcast episode, we discuss what Shopify brands need to do to succeed on Amazon. Our featured guest on the show is Hristo Arakliev, co-founder and COO of hyperzon.io.Topics discussed in this episode:The value of marketing through multiple channels, not just AmazonEnhancing your Amazon product listing with effective copy, images, and SEORisks on Amazon, such as account suspensions and listing removalsKey factors for Amazon success: strong listings and SEOCredibility gained by selling on Amazon along with your own siteThe need for an established brand before selling on AmazonLinks & ResourcesWebsite: https://hyperzon.io/LinkedIn: https://www.linkedin.com/in/hristo-arakliev-30a91359/Facebook: https://www.facebook.com/icoarakliev/Instagram: https://www.instagram.com/icoarakliev/Get access to more free resources by visiting the podcast episode page att.ly/GAsEhSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 20, 2024 • 33min
Ecommerce Expert Explains Why Simplicity Is More Effective Than You Think — Nicolas Alessandra | Expert Tips to Streamline Your Online Store, The Benefits of Strategic Product Showcasing, How Removing Apps Boosts Performance (#309)
In this podcast episode, we discuss how to rethink your online growth, why less is more, and how you regain control through strategy. Our featured guest on the show is Nicolas Alessandra, Founder at bluedgeusa.comTopics discussed in this episode:Why you need a clear business objective to drive growth How to streamline your online store Why strategically showcase your products Why removing unnecessary apps can improve your store’s performance How focusing on specific, high-margin products can boost your profitability How customizing Shopify apps can enhance your store's functionality and controlLinks & ResourcesWebsite: https://bluedgeusa.comLinkedIn: https://www.linkedin.com/in/bluedge-usa/Get access to more free resources by visiting the podcast episode page att.ly/X27nNSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 15, 2024 • 23min
Why You Can't Scale Ecommerce Without This AI Solution — Charles Camisasca | Why AI is Important in Ecommerce, Advantages of AI in Ecommerce, Why AI can be overwhelming for ecom businesses, Trends in AI for Ecommerce, Data Analysis with AI
In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisasca, founder at ecommboardroom.com.Topics discussed in this episode:How AI be used to benefit ecommerce businessesWhat are some challenges of using AI for ecommerceHow AI helps ecommerce businesses with data analysis and content creationWhat are the current trends in Ecommerce & AILinks & ResourcesWebsite: https://www.ecommboardroom.com/appShopify App Store: https://apps.shopify.com/boardroomLinkedIn: https://www.linkedin.com/in/charles-camisasca-a6289381/X/Twitter: https://twitter.com/ecommboardroomGet access to more free resources by visiting the podcast episode page att.ly/KvrHVSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
