Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches.  She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers. Topics discussed in this episode:  Why understanding your product's unique selling point is crucial for marketing success How PPC campaigns can reveal unexpected use cases and target audiences What Amazon's AI (Rufus) can tell you about your product listing gaps Why sellers should give their product launch at least 90-120 days before declaring failure How rebranding and repositioning can dramatically improve product performance What metrics to analyze when a product launch isn't working Why comprehensive market research precedes successful product launches How agencies like PPC Farm help sellers diagnose and fix marketing  challenges What Amazon's changing landscape means for new and existing sellers Why omnichannel presence is more important than ever for e-commerce brands Links & Resources Website: https://www.ppcfarm.com/LinkedIn: https://www.linkedin.com/in/carly-mcmillen/Instagram: https://www.instagram.com/theppcfarm/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3yxvudf8I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the Ecommerce Coffee Break, join host and producer Claus Lauter for a year-end update! In this episode, Claus reflects on the highlights of 2024 and shares exciting news and plans for what's to come in 2025.Topics discussed in this episode:  2024 Podcast Recap: 110 episodes exploring e-commerce, digital marketing, AI, and entrepreneurship.Audience Growth: Over 250,000 listens in 2024.Newsletter: Free weekly e-commerce news summary with 7,000+ subscribers.Premium Content: "Merchant Hub" offers daily news, community forum, and conversion optimization course.Sponsors: Carefully selected advertisers aligned with audience interests.Nomadic Lifestyle: Recently returned to Buenos Aires after 7-month travels, open to future adventures.2025 Preview: New episodes resuming shortly after New Year's, with listener feedback welcome.Links & ResourcesWebsite: https://ecommercecoffeebreak.com/Newsletter: https://ecommercecoffeebreak.com/ecommerce-podcast-newsletter/LinkedIn: https://www.linkedin.com/in/clauslauter/X/Twitter: https://x.com/EcomCoffeeBreakGet access to more free resources by visiting the show notes athttps://tinyurl.com/5mcfswabI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---Discover expert strategies to prevent Amazon account suspensions with Or Shamosh, founder of AmazonSellersAppeal.com. In this episode, Or shares actionable tips for auditing listings, avoiding keyword pitfalls, and staying compliant with Amazon’s policies. Learn how tools like ChatGPT can help safeguard your account and what steps to take if you're ever suspended. Whether you're a new seller or a seasoned merchant, this episode offers invaluable advice to keep your business running smoothly.Topics discussed in this episode:  Why sellers get suspended: Uncover hidden risks in Amazon listings How keywords trigger account suspensions: Avoid dangerous product descriptions What Amazon really considers a "product": Legal definitions that surprise sellers Why ChatGPT can prevent suspension: Free risk assessment strategy How regulatory agencies define your products: Unexpected legal classifications What to do when suspended: First critical steps for account recovery Why multiple appeals are normal: Navigating Amazon's suspension process How to conduct weekly listing audits: Simple compliance checks What products need extra caution: High-risk categories exposed Why understanding Amazon's algorithm matters: Insider scanning secrets Links & Resources  Website: https://amazonsellersappeal.com/ LinkedIn: https://www.linkedin.com/in/or-shamosh/ Facebook: https://www.facebook.com/OrShamosh/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/2yvvpvus I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter sits down with Chris Timmer, CEO of Linnworks, to unravel the complexities of multi-channel selling.  Discover how modern e-commerce businesses can overcome operational challenges by leveraging unified platforms that streamline inventory management, marketplace listings, and order processing.  Chris shares insights into how technology can help sellers expand across multiple channels, reduce errors, and create seamless customer experiences in today's competitive online marketplace. Topics discussed in this episode:  Why selling on multiple marketplaces is crucial for e-commerce growth How a unified e-commerce platform solves inventory management challenges What operational hurdles do online sellers face when expanding channels Why AI and forecasting can transform inventory strategies What surprising strategy are online brands using to boost digital sales Why successful merchants sell on more than five channels How marketplace pricing and integration impact business performance What makes a smooth e-commerce platform implementation Why customer-centric technology solutions matter in competitive markets Links & Resources  Website: https://www.linnworks.com/ Shopify App Store: https://apps.shopify.com/linnworks LinkedIn: https://www.linkedin.com/in/chris-timmer-019996/ Instagram: https://www.instagram.com/linnworksglobal X/Twitter: https://x.com/Linnworksglobal  Get access to more free resources by visiting the show notes athttps://tinyurl.com/3fxsx8cc 3f8b2d6ddf53875e7098a870ceeccc7ddc105829I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In today's Ecommerce Coffee Break podcast, join Slava Sabirov, CEO of batna.pro, to explore a groundbreaking approach to retail pricing. Discover how AI-powered negotiation systems are transforming e-commerce by enabling personalized deals for individual customers. He shares insights from his extensive background in pricing strategy, including successful implementations in fashion and mattress retail that have dramatically increased average order values and reduced overstock.Topics discussed in this episode:  Why AI-powered negotiation transforms e-commerce pricing strategiesHow dynamic pricing can increase average order value by up to 40%What makes personalized price negotiation a game-changer for retailersWhy traditional seasonal sales models are becoming obsoleteHow AI helps retailers solve inventory overstock challengesWhat drives customer loyalty through intelligent pricing interactionsWhy conversion rates improve when customers can negotiate pricesHow different industries can benefit from smart pricing technologiesWhat makes Shopify integration simple for e-commerce businessesWhy upselling becomes more effective with AI-driven negotiation systemsLinks & Resources Website: https://batna.pro/ Shopify App Store: https://apps.shopify.com/batna Check out the BATNA.pro Affiliate Program: https://tinyurl.com/batnapro  LinkedIn: https://www.linkedin.com/in/sabirov/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/4artakwz I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this discussion, Andrey Kholkin, CTO of Weberlo.com, shares insights on transforming ad tracking. He explains why traditional pixels often fail and how real-time sales attribution can unlock 100% accurate data for optimizing ad performance. Andrey emphasizes the importance of AI in reducing ad spend and improving ROI. He also highlights how proper tracking of organic and paid traffic can inform better marketing strategies, ultimately guiding businesses toward more efficient ad budgets and campaigns.

This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship. Ecommerce Coffee Break - Helping You Become A Smarter Online Seller. This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship. The goal of every episode is to uplevel you as an online merchant and business owner, taking your online sales and marketing strategy to the next level. Each week, host and digital marketing veteran Claus Lauter interviews world-class ecommerce experts and marketers. They share their stories, tips, tactics, and strategies on how to build a successful online brand. The show explores a broad range of topics, including ecommerce apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Previous episodes have featured experts from Google, Gorgias, ReferralCandy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. Whether you have an online store, want to leave your 9-5 job, do a side hustle, or start your own e-commerce business, this podcast is for you. With over 380 episodes, you'll find the help you need to start, run, and grow your DTC brand or online store fast. Short episodes, ideal for listening on the go. I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/  --- In this episode, we explore how Chubbies grew to nine figures in revenue before being acquired. Kyle Hency, co-founder of Chubbies and now CEO of gooddaysoftware.com, shares his entrepreneurial journey from investment analyst to successful brand builder. Kyle discusses the challenges of scaling a DTC brand, the importance of inventory management, and how this experience led him to create Good Day Software, an alternative ERP solution designed specifically for growing Shopify merchants.  Topics discussed in this episode:  Why inventory management can make or break your e-commerce businessWhat happens when spreadsheets break: the moment entrepreneurs need to upgrade their business systems How to build a successful business with friends & maintaining relationships while growing a company Why unit economics matter more than growth: an approach to building a sustainable e-commerce brand How AI will transform inventory and operational management for online sellers Why focusing on your core competency is the key to e-commerce successHow to prepare your e-commerce brand for holiday sales Links & Resources GoodDay Software: https://www.gooddaysoftware.com/ Chubbies: https://www.chubbiesshorts.com/ Loop Returns: https://www.loopreturns.com/ X/Twitter: https://x.com/khency6LinkedIn: https://www.linkedin.com/in/khency/Get access to more free resources by visiting the show notes at https://tinyurl.com/2atrm5cxI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode of the Ecommerce Coffee Break podcast, we dive into how AI can supercharge your next email campaign. Daniel Budai, Founder at thebudaimedia.com, shares expert insights on using AI for better email marketing and retention strategies. He explains the role of AI in creative content, segmentation, and data analysis, offering actionable tips for e-commerce businesses looking to boost their email performance.   Topics discussed in this episode:  Why AI is revolutionizing email marketing: creative and data-driven strategies What makes effective email segmentation: avoiding list management  mistakesHow to build a winning email marketing strategy: Daniel Budai's "10 commandments" What defines the perfect e-commerce client: identifying ideal customers Why personalization is your secret weapon: using AI for targeted emails What makes emails convert: balancing content and sales Links & Resources Website: https://www.thebudaimedia.com/LinkedIn: https://www.linkedin.com/in/budaidaney/X/Twitter: https://x.com/thedanielbudaiInstagram: https://www.instagram.com/the.daniel.budai/ Get access to more free resources by visiting the show notes athttps://t.ly/th15tI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we tackle a common problem for online stores: shoppers who leave items in their cart without buying.  Our guest Menachem Shechter, CEO of Benzakais Growth Agency, shares how using WhatsApp instead of emails helps stores recover more abandoned carts and close more sales.  Topics discussed in this episode:  Why cart abandonment remains a 40% problem for e-commerce How shopping psychology affects email recovery campaigns Why WhatsApp outperforms email for cart recovery What makes real-time messaging crucial for closing sales How unanswered questions lead to abandoned purchases Why AI-powered responses provide 24/7 cart recovery How WhatsApp recovery succeeds in global markets Why traditional CRO may be less effective than cart recovery What makes WhatsApp the preferred channel for customer engagement Links & Resources Website: https://cartkeeper.co/ Shopify App Store: https://apps.shopify.com/sp-recovery-monkey Get access to more free resources by visiting the show notes athttps://t.ly/8BA_v I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/