Embodied CEO

Emily Hirsh
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Dec 4, 2018 • 12min

27- Tracking your entire customer journey (and why this makes you more money)

You've heard me say it before: One of my biggest pet peeves with other ads agencies is their narrow-minded focus. Too many marketers look at Facebook ads manager as your only measure of "success," but that's an incomplete picture! In this episode, I'm talking about how you can adapt the Hirsh Marketing tracking system that takes a holistic view of your customer journey and makes our clients more money!
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Nov 29, 2018 • 17min

26- The Importance of FOCUS in Your Marketing

You have 901 ideas for your business (or worse, you have more than one business). Once you begin one thing, you start another, and another. But what if I told you that's what's keeping you from hitting your goals? What if your inability to pick just ONE thing is the reason you can't reach that next-level success?
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Nov 27, 2018 • 11min

25- The 3 Factors You're Always Paying Attention to When You Market Your Sales Funnels

Don't ditch your latest product or service, only because your ads aren't converting to sales! What if it has nothing to do with your offer and everything to do with how you talk about it? Or who sees it? In this episode I'm taking you through the step-by-step process for what to pay attention to in your marketing and your funnels. There are 3 factors; I'm diving into them in order of importance (and pssst… changing your offer is the very last one!).
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Nov 21, 2018 • 10min

24- Will my ads costs go up during the holidays?

Will your ad costs go up during the holidays? Should you just TURN OFF ads for November/December? My answer is yes and no. In this episode I'm talking all about what to do with your ads during the holiday season.
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Nov 19, 2018 • 16min

23- Who should be running your ads?

How do you know when you're ready to hire out ads? And do you hire one ads manager, or work with an agency, or create an in-house marketing team? In this episode, I'm breaking down the details of each, to help you compare your options.
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Nov 15, 2018 • 12min

22- Setting Up Your Ads For Holiday Promotions

You know the holidays are a momentous time for business - but there are a few keys to successful promotions that sell. This podcast is all about how to set yourself up for success with a marketing plan fit for the holidays.
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Nov 13, 2018 • 19min

21- An Inside Look At How Hirsh Marketing Ads Managers Are Trained

Running ads is not rocket science. The hard part is growing a team to manage results as you're scaling your business without dropping the ball. This is where an agency comes in, and a lot of talented, intelligent people have tried and failed to start and grow their own ads agencies. The key to your success happens behind-the-scenes with SYSTEMS and structures. And in this episode I'm giving you an inside look at the systems we have in place for training new ads managers.
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Nov 8, 2018 • 15min

20- Challenges vs. Webinars: Which One Should You Do?

In this episode we're defining the main differences between challenge + webinar funnels, offering examples for when you might use both, and asking the questions you need to answer before you begin.
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Nov 6, 2018 • 11min

19- Customizing Your Marketing to YOUR Ideal Client

In this episode you'll hear examples of some successful funnel and ad strategies and why they probably WON'T work for you and your ideal client. You'll learn: The KEY difference between B2B + B2C marketing (and why it really, really matters) Why Russell Brunson's strategy isn't working for you And how customizing your funnel can lead to more $$ Forget cookie cutter marketing. What do your people need before you ask for the sale? Listen to this episode to find out!
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Nov 1, 2018 • 10min

18- Why Scaling Ads Isn't Only About Your Budget

On this episode of the podcast I'm explaining two ways of scaling your ads. Vertical scaling is what you're already familiar with. It's the more, more, more method: adding to something that's already working. Horizontal scaling requires a little more creativity, but it allows you to scale FASTER without adding "more" (or messing with your optimization). This is changing our client accounts like crazy! Let me show you how.

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