Executive Guidance

Toptal
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Oct 29, 2024 • 41min

Marketing Spotlight: Building Brands With Product-led Storytelling

In this insightful discussion, Kyle Miller, VP of Product for Yahoo Mail and former leader at Tinder, delves into the power of product-led storytelling. He shares his journey from college quarterback to marketing innovator, emphasizing the importance of products telling brand stories. Kyle reveals his experiences with Z Labs, focusing on Gen Z, and how interactive experiences like Tinder's Swipe Night spurred engagement. He also talks about fostering cross-functional collaboration and his mission at Yahoo Mail to transform the brand through user-driven narratives.
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Aug 29, 2024 • 33min

B2B Marketing: Keys to Innovation and Growth in B2B Saas

Join Toptal’s Growth Marketing Practice Lead, Jeff Gangemi, and Writer’s Vice President of Demand Generation & Growth, Andrew Racine, in an insightful chat about driving innovation and growth in B2B SaaS marketing. Tune in as they discuss current challenges and opportunities, exploring topics such as the role of leadership in brand building, demand generation versus demand creation, and the importance of building communities in B2B SaaS. Hosted on Acast. See acast.com/privacy for more information.
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Jul 12, 2024 • 54min

AI and Cybersecurity: Challenges and Opportunities

In this engaging discussion, Michael Figueroa, Information Security Practice Lead at Toptal, and Steve Orrin, Federal CTO at Intel, dive into the intersection of AI and cybersecurity. They reveal how AI can revolutionize security measures and tackle cyber threats effectively. The duo discusses modernizing outdated government tech, emphasizing collaboration with the private sector. They also highlight the shift towards agile methodologies and the importance of continuous monitoring in cybersecurity. Tune in for insights on integrating AI while enhancing workforce capabilities!

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