The Shopify Growth Show

What are the four types of leverage? How can you use them to grow a business or grow your career? Today’s guest is Eric Jorgenson,author of the book The Almanack of Naval Ravikant: A Guide to Wealth and Happiness. Listen to the episode to hear what Eric has to say about working with Naval, understanding and using the different types of leverage, and where to get started with a new idea.Topics Discussed in Today’s Episode:How Eric’s book with Naval came to beThe 4 different types of leverageWhere to get started with leverage as a business ownerEric’s half-baked ideasThe nicest thing anyone has done for Eric in his careerWhere to find EricResources:Eric JorgensonThe Almanack of NavalJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

My week doesn't start on Monday. It starts Sunday night when I do my weekly planning.  I outline what I need to accomplish for this week to be successful and what I should not do.  Here is how I attempt to avoid the fire drills that kill a calendar so I can focus on the high impact items. Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Business suits are a necessity for some, but they aren’t necessarily a comfortable or high-performance choice, and many men don’t like them. Today’s guest surprised himself and his family by going into men’s fashion to design comfortable, science-backed clothing for these kinds of situations. Aman Advani is the CEO of Ministry of Supply, a Boston-based clothing company specializing in comfortable clothes. Listen in to hear what Aman has to say about identifying pain points, what it means to tweak a product, and how to make a splash with a launch.Topics Discussed in Today’s Episode:How Aman got into the men’s fashion spaceHow Aman identified a pain point and decided to flesh out the ideaAdvice for looking for a partnerHow Aman started on proving tractionAdvice for making a splash with a launchTactics or hacks that worked from a growth standardWhat Aman sees in the future of fashionAdvice for entrepreneurs starting todaySkills Aman has had to acquire or let go of as a CEOAman’s half-baked startup ideasResources:Aman AdvaniMinistry of SupplyJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

How do you grow a D2C brand from idea to 8 figures?After working with 100+ brands at my growth agency, I have seen some raise $80M and others go on Shark Tank.Here are the 22 things to do if you want to guarantee success.Get the Product Right. If Not, Nothing Matters.Launch on the Back of Your Flagship ProductSolve a Real ProblemFocus on a Specific PersonaGet the Business Model RightCreate a MovementCreate (and Own) Your CategoryPick a Fight with the Status QuoBuild a Community EarlyA Cool Product Isn't Enough. Test Activation Tactics.Turn Your Customers into MarketersInvest Early in Organic TrafficRetention is the New CACCustomer Service as MarketingBuild Your Growth Strategy Around Seasonal Dips & SpikesFacebook / Instagram Ad TipsGoogle Ad TipsDon’t Reinvent the Wheel with Your Tech StackKnow Your Unit Economics, Then ScaleInvest in CRO to Unlock GrowthYour Pre-Launch Strategy Gives You an Unfair AdvantageContinue to Learn from the BestResources:How to Grow a D2C Startup (Tweet Storm)How to Grow a D2C Brand (A 22 Step Process)Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

One of the types of businesses that saw the most disruption during the pandemic was gyms. So as people start resuming their normal activities to the extent that seems worthwhile to them, how can you create a workout experience that they’ll gravitate toward? Charlie Givens, the founder of PowderHeart, has ideas about the importance of culture and a unique experience in fitness. Listen in to hear what Charlie has to say about how he got people in the door, what made him want to create a fitness experience, and what Charlie has learned from his own father over the years.Topics Discussed in Today’s Episode:What PowderHeart is and how Charlie thought of itHow Charlie got the first people in the doorWhat the pandemic experience was like for CharlieAdvice or observations that Charlie has taken from his own fatherWhat working with Bumble was likeStarting an agency for fringe sportsHow to monetize pickleballWhen Charlie decided that he peaked in high schoolThe nicest thing someone has done for Charlie during his careerResources:Charlie GivensPowderHeartJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Want to build a growth strategy but don't know where to start? Before you do anything you need to understand the competitive landscape to see what your competitors are doing and what they're not doing.In this episode, I talk about the four free tools you can use to understand where your competitors get traffic, what their ads and emails look like, and how they turn visitors into customers on their website.  Resources:How to Spy on Tour CompetitorsMailChartsSimilarWebSEMRushFacebook Ad LibraryJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

If you want to be a successful founder, you will need to be productive. So what can you do to make yourself more productive? In today’s episode, you’re going to hear a conversation about productivity, habits, and goals that can help you discover what it is you need to do to be a more productive person and a founder.Topics Discussed in Today’s Episode:Defining productivityHow to be more productiveWhat it means to choose a systemHow to figure out what to focus onWhat time-blocking is all aboutWhat to do when time-blockingThe morning routineTying a good habit with something elseApproaching the process of laying out goalsResources:Effective ExecutiveGetting Things Done7 Habits of Highly Effective PeopleBullet JournalDeep WorkJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Are you listening to lots of podcasts but not really retaining any information?  If so, here are some ways I am looking to learn by putting knowledge into action. It's costing me $80k but I hope to make an ROI on it. The list includes angel investing, joining a board as a director, joining a paid mastermind or founder organization, and hiring a business consultant. Learn what I am trying to get out of it and why I am happy to pay for it.Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

What stands at the intersection of Slack and Zoom? The answer is Volley: a messaging app that gives users all of the richness of video with the asynchronous flexibility of text. Listen in to today’s interview with Josh Little, founder and CEO of Volley. You’ll learn about proving traction, building the product that you’re going to market, and getting the company to the next level, plus some new startup ideas. Topics Discussed in Today’s Episode:How Josh got onto an entrepreneurial pathThe process of looking through ideas and choosing oneHow he launched VolleyHow Josh knew he had tractionWhere Volley is right now in terms of the future and growthChannels or tactics to get a company to the next levelJosh offers 5+ Startup ideasWhat Josh would do if he was starting todayResources:Josh LittleVolleyJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

It's July 2021 as I record this so here is a mid-year update on my company GrowthHit.  Today I discuss the following: A financial update on GrowthHitThe good things happening at my companyThe tough things that come with growing painsThe questions I have as a bootstrapped CEOWhat's ahead for the rest of the yearResources:The Hardest Day of My CareerJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook