

The Action Catalyst
Southwestern Family of Podcasts - Southwestern Family of Companies
The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond.
Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
Episodes
Mentioned books

May 12, 2026 • 21min
REMASTERED: Giftology and Strategic Generosity, with John Ruhlin | (Strategy, Gratitude, Relationship Development, Sales)
John Ruhlin, entrepreneur, speaker, and author of "Giftology", shares his proven philosophy of strategic generosity in business relationships, and how thoughtful, personalized, and unexpected gifting can dramatically strengthen client loyalty, drive referrals, and differentiate brands in crowded markets. He breaks down the psychology behind giving, the importance of investing in top‑tier relationships, and why experiences and personal details matter more than price, but also offers practical guidance on when to give, how much to spend, and how to calculate ROI on gifting.

May 7, 2026 • 4min
CLIP: The 5 Love Languages at Work
Best-selling author and counselor Dr. Gary Chapman, author of The Five Love Languages, explains what the 5 love languages ARE, and how to translate the languages into the workplace. Hear Dr. Chapman's full interview in Episode 206 of The Action Catalyst.

May 5, 2026 • 22min
Brand Power Built In, with Lifang He | (Branding, Tech, Growth, Strategy)
Lifang He, brand strategist, and former leader at Apple, Amazon, Ring, and Bloomberg, explores why brand strategy and product strategy must be inseparable for modern tech success, drawing on firsthand experience launching global products like the iPhone and Amazon Pharmacy. The conversation covers common branding misconceptions in tech, lessons from Apple’s integrated product‑brand philosophy, how Ring’s rebrand unlocked long‑term growth, what Nike’s $28 billion misstep teaches leaders about short‑term performance, and why strong brand identity is a critical differentiator in an AI‑driven, oversaturated market.Mentioned in this episode:This episode is presented by Greg Mickelsen and "Best Practice or Pitfall?" Learn more or get the book at www.BestPracticePlaybook.com.Greg Mickelsen's Best Practice or Pitfall?This episode is presented by Greg Mickelsen and "Best Practice or Pitfall?" Learn more or get the book at www.BestPracticePlaybook.com.Greg Mickelsen's Best Practice or Pitfall?

Apr 30, 2026 • 4min
CLIP: Soft Skills > AI
"America's Career Coach" and author Ken Coleman discusses the evolving workplace in the age of AI, emphasizing the value of human connection, soft skills, and relationships, and reflecting on challenges facing younger generations—especially diminished curiosity and difficulty asking good questions.Hear Ken's full interview in Episode 502 of The Action Catalyst.

Apr 28, 2026 • 14min
REMASTERED: The 5 Love Languages® for Leaders, with Dr. Gary Chapman | (Relationships, Faith, Marriage, Leadership)
Best-selling author and counselor Dr. Gary Chapman, author of The Five Love Languages, explores how his foundational relationship framework helps couples, families, and leaders communicate love and appreciation more effectively, and why mismatched love languages often cause emotional disconnects. He also shares practical strategies for nurturing quality time, recognizing children’s emotional needs, and translating the languages into the workplace. Chapman also clarifies the circumstances that may cause someone's language to shift, and which aspects remain stable over time.

Apr 23, 2026 • 3min
CLIP: The Attitude of Adventure
Speaker, author, and adventurer Rob Lilwall explains what he means by having the "attitude of adventure", and how those principles map onto tasks or goals in everyday life.Hear Rob's full interview in Episode 127 of The Action Catalyst.

Apr 22, 2026 • 3min
Overtime with Outland: Ken Coleman, Episode 502
Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests.In this segment, Adam dissects Episode 502 with "America's Career Coach" and best-selling author Ken Coleman.

Apr 21, 2026 • 33min
Wired for Progress, with Ken Coleman | (Career, Education, Mindset, AI)
"America's Career Coach" and author Ken Coleman discusses parenting, curiosity, and the evolving workplace in the age of AI, emphasizing the value of human connection, soft skills, and relationships, and reflecting on challenges facing younger generations—especially diminished curiosity and difficulty asking good questions—while advocating for major reforms to the U.S. education system to focus more on critical thinking, creativity, experiential learning, and reduced standardized testing. Coleman also explores the importance of overcoming limiting personal narratives, building self‑awareness, and embracing mitigated risk in career development, and shares insights on coaching, the role of technology in gathering data, his own personal growth and reading habits, and the lifelong tension between progress, patience, and controlling what one can control.Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student CoachingEmpowering Parents; Transforming Families. Parenting in Practice is designed specifically for parents of teens and young adults, providing tools and support to help you navigate these pivotal years with confidence.Parenting In Practice

Apr 16, 2026 • 4min
CLIP: The #1 Way to Get Audited
Tax strategist Carlotta Thompson explains how the IRS TRULY operates, what they actually ARE and ARE NOT looking for, and highlights the most common audit triggers to avoid.Hear Carlotta's full interview in her special bonus episode of The Action Catalyst.

Apr 14, 2026 • 15min
REMASTERED: Global Adventures in Mental Toughness, with Rob Lilwall | (Mindset, Risk, Self-Discipline, Motivation)
Speaker, author, and adventurer Rob Lilwall shares hard-earned lessons from decades of outrageous expeditions, including tips on assessing risk, why there's more fear in anticipation than execution, having the attitude of adventure, and the mental importance of forward momentum.


