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In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content.Happy birthday to our co-hosts!!Here's more detail on what we covered today:TikTok finally scores a win: the Supreme Court will hear its caseTikTok CEO meets with Trump as the platform tries to avoid a ban - The VergeThe Twitch VOD situation is crazy - TubefilterYouTube will let creators consent to AI training (and opt them out by default) - TubefilterYouTube Teams With CAA to Let Talent Identify — and Pull Down — AI Deepfakes of ThemselvesJosh's key prediction is around TikTok Shop. The momentum is headed their way: TikTok Shop is outperforming Shein and Sephora among US shoppers onlineLauren's key prediction is around niche communities and their infrastructure. More there: Who's hiring in the creator economy? 3 key takeaways on the state of jobs in the industry and what to expect in 2025 Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Josh and Lauren chat about the TikTok ban which is now likely headed to the Supreme Court, Instagram's new "Trial Reel" feature (dark posts, anyone?), and Alex Cooper's newly-launched Unwell Hydration.Drink up!Here's what we covered this week:Trisha Paytas is following up her 'SNL' cameo with a one-night-only Broadway show - TubefilterD.C. Court of Appeals upholds U.S. TikTok ban, setting up likely Supreme Court case - TubefilterU.S. TikTokers are preparing for a ban by promoting their YouTube and Instagram channels - TubefilterInstagram gives creators a trial run for their Reels - TubefilterCall Her Daddy Star Alex Cooper Launches Unwell Hydration With Nestlé - Business Insider Unwell Hydration (@drinkunwell) • Instagram photos and videosPodcasters influenced the 2024 election, so Spotify is setting up shop in D.C. - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Josh and Lauren are back to regale us with tales of Thanksgiving and Black Friday (including one creator who made serious bank!) before diving into the headlines du jour. Up first: judging from TikTok Shop and a new beta on Facebook... are we about to enter the "monetize everything" era of content? Then, Cameo cozying up to creators and the Beast Games PR push begins.Here are the main topics we covered this week:A creator earned $2 million during one single Black Friday livestream on TikTok - TubefilterHas "micro-creator monetization" come to Facebook? - TubefilterCameo welcomes over 31,000 self-enrolled creators with CameoX | Marketing DiveAmazon's 'Beast Games' PR sweep brings Jimmy Donaldson to Roblox, chart-topping podcasts - TubefilterAlso, platforms are beginning to unleash their year-end reviews. Have you checked out your Spotify Wrapped? Well, now they have one for creators.Our Wrapped for Creators Experience Toasts 2024 Podcast ListeningAnd YouTube, of course, has its own wrap-up. (Pour one out for Rewind.)The Year on YouTube: Takeaways from Trends Around the World Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives.That plus a refresh for Instagram, all coming up.Here‘s what we covered this week:https://www.tubefilter.com/2024/11/19/promise-generative-ai-hollywood-studio-george-strompolos-jamie-byrne/https://www.tubefilter.com/2024/11/15/tiktok-youtube-generative-ai-ads-symphony-demand-gen/https://www.tubefilter.com/2024/11/18/jake-paul-mike-tyson-influencer-boxing-match-netflix-reaction/https://www.tubefilter.com/2024/11/19/agentio-influencer-marketing-brand-creator-matchmaking-series-a-funding/https://techcrunch.com/2024/11/19/instagram-will-soon-let-you-reset-your-recommendation-algorithm/ Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem.Pound It! Noggin! Today we also covered:Kai Cenat overtakes Ironmouse to break Twitch subscriber record for second time - Dexerto Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.Here are some links elaborating on what we discussed today:Kaya's column on The Information.Follow Kaya Yurieff on LinkedIn.Sam Gutelle's coverage on Tubefilter.Election night coverage has gone online. Here's where people watched the most. - TubefilterOn a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - TubefilterDid you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - TubefilterGet your DMs under control. - The Verge  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2."Here are more links to what we covered today:Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpotHere’s Tim Walz playing Crazy Taxi. - The VergeWhat would YouTube look like without view counts or upload dates? - TubefilterYouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - TubefilterInstagram downgrades creators' video quality if it thinks they're not driving enough views - TubefilterPeople are paying thousands to learn how to be creators - Tubefilter2024’s Most Promising Creator Startups — The Information13 creator-economy startups to watch in 2024, according to top VCsKai Cenat’s Mafiathon 2 date revealed at long last in Twitch ad - DexertoTypical Gamer's Fortnite studio has made $7 million so far. What's next? - TubefilterAmazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers.To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour.From Max: SoCom is Feb 6th in LA, incredible senior and C-level execs from Pinterest, TikTok, YouTube, Gap, elf Beauty and more - early bird tickets end on Nov. 1st. Email me at max@orcashop.co for an invite (it’s invite only!)Here's what we covered today:Follow Max Benator on LinkedIn.Learn more about Orca!Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US.The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - TubefilterAmazon's Interactive Ads Get Battery-Powered by Duracell SuccessGet ready for more commercials on Amazon Prime Video next year Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI.Here are the links for what we covered today:Check out Miles Sellyn on LinkedIn.Check out Course Studio!YouTube shares the deets about where its videos come from - TubefilterYouTube wants to give you badges to reward you for doing stuff on YouTube - TubefilterYouTube takes a baby step toward labeling authentic video - The VergeYouTube is getting more granular playback speed controls and a sleep timer - The VergeKajabi has paid out over $8 billion to creators. Now its new brand revamp tells them: "Don't work for an algorithm. Work for you." - TubefilterMessi’s drink company sues Logan Paul & KSI’s Prime Hydration over “anti-competitive” claims - DexertoMessi Sports Drink Doesn’t Rip Off Prime Trade Dress, Suit SaysTyler Denk 🐝 on LinkedIn: The Moral Knight Rises | 13 commentsbeehiiv’s offerTyler’s clap back with receiptskit’s rebrandMKBHD fixes his product, Panels, in response to getting roaaasted Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes. Here's what we covered today:Launching Sponsored Snaps & Promoted Places on Snap MapThe Creator A-List: The 50 Most Influential Influencers McDonald's is launching the Chicken Big Mac, and Kai Cenat is the official taste tester - TubefilterWhat's McDonnell's? Here's why McDonald's created a dupe restaurant in Los AngelesThe Sidemen are the new 'Teenage Mutant Ninja Turtles' and they have the merch deal to prove it - TubefilterTwitch institutes dress code for VTubers - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK