

Creator Upload
Tubefilter
Everything You Need To Know About The Creator Economy
Hosted by Lauren Schnipper and Josh Cohen
Hosted by Lauren Schnipper and Josh Cohen
Episodes
Mentioned books

May 6, 2022 • 45min
LinkedIn Gets Serious About Creators – The Interview with Andrei Santalo, FB Pulls Podcasts and TikTok Splits Revenue with Creators
In this week’s episode: LinkedIn gets real serious about Creators and we have the best person to talk about all of it with us as a guest - Andrei Santalo, Global Head of Community and Creators over at LinkedIn. He answers so many questions, but the most important: Who should be a creator on LinkedIn? Hear everything that the platform is doing for Creators, it’s impressive! Facebook doesn’t want your audio. What? Yup, looks like there’s a big change happening when it comes to podcasts/live audio and Meta. Lauren shares the inside scoop, (you know she used to work over there, right?). TikTok is splitting ad revenue and Josh has something to say about all of it, specifically the name TikTok Pulse - something to do with MTV? (Do our listeners know MTV? Note to self: google MTV). Last but not least, this week’s download/upload may surprise you – and maybe not. But it’s kind of a bummer. Either way, glad you stopped by! As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment wherever you listen and visit our website www.creatorupload.com – please subscribe and send us a message. We’re getting bigger, but we’d love to hear from you and we'll always do our best to respond! PS. One of our sponsors, Jellysmack is promoting its amazing Creator Program – be sure to check it out! ~ From the Team at Creator Upload
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Apr 29, 2022 • 34min
What It Takes to Use Twitter Again, Elon Musk? YouTube monetizes Shorts. What Makes A Creator Investible and Jellysmack Buys AMA
In this week's episode: What will it take for you (and Lauren) to use Twitter again? Elon Musk bid. Pros and cons.YouTube’s monetization of Shorts could be a game-changer. What makes a creator investible? Jellysmack makes an amazing acquisition.All this plus, Lauren defines what freedom of speech is, Josh asks who Lauren’s celebrity crush is (and she totally answers!) and we get product updates on Instagram and Instagram Reels. And yes, as always - uploads and downloads from our fab hosts. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment wherever you listen and visit our website www.creatorupload.com – subscribe and send us a message. We’re getting bigger, but we’d love to hear from you and will always do our best to respond! ~ From the Team at Creator Upload
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Apr 22, 2022 • 35min
Host Dishes on Swanky Dinner Party - Clubhouse, Meta Live and Greenroom are Dying and Shopify Acquires Dovetale
We’re celebrating for a pretty cool reason! We’re also summarizing the best moments from the week: Josh goes to a swanky dinner in Manhattan and hangs out with former mogul media types and big-time CEOs and Lauren asks what we all want to know: What? And better yet, who was there? For Clubhouse and all of its copycats, only one seems to be surviving. Is it Spotify’s Greenroom, Meta Live Audio Rooms, or Twitter Spaces? Instagram Reels is out with some new features. Lauren breaks down all three of them. Shopify’s acquired Dovetale. Smart? Vision? Downloads and Uploads includes CNN+ and Rolling Stone Magazine. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment on Apple or, Spotify and visit our website www.creatorupload.com. Subscribe and send us a message. We’d love to hear from you! ~ From the Team at Creator Upload
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Apr 8, 2022 • 35min
Emma Chamberlain is Most Fav, Black Rifle Coffee’s Mat Best Branding, and Instagram Reels Cuts Revenue
On today’s episode, we have an amazing guest host, Brendan Gahan, Partner & Chief Social Officer at Mekanism. We get Brendan’s influencer marketing eye on all of our top stories! What Piper Sandler’s biannual report means in terms of Gen Z and top influencers Emma Chamberlain and her coffee brand. Speaking of coffee... ever wonder why a Veteran-owned, successful coffee brand like Black Rifle Coffee Company, co-owned by famous internet personality, Mat Best is not on the forefront of social media news? Josh and Brendan dig into it. The brilliance behind BRCC and how these creators might have pulled off branding in the best way possible for creators. Instagram Reels creators and revenue cuts. Creative Juice and its interesting take on creator funding. TikTok revs up Stories. Pokemon, WrestleMania, and something to do with Logan Paul. As always, our Uploads and Downloads! Catch a new episode every Friday on your favorite podcasting site. Please leave a comment on Apple or, Spotify and visit our website www.creatorupload.com. Subscribe and send us a message. We’d love to hear from you! ~From the team at Creator Upload
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Apr 1, 2022 • 29min
MrBeast’s YouTube Record Gets Smashed by Will Smith and Facebook Gets Caught Lying About Tiktok
Did Will Smith’s actions at the Academy Awards change the viewership of MrBeast's long-held YouTube record? Josh explains how Reddit got involved and how The Guardian may have changed the game by converting the event so quickly garnering millions of views. There’s the Washington Post article discussing Facebook’s hiring of a conservative lobbying firm to undermine TikTok and, Meta doesn’t deny it. Pinterest adds to their Creator Fund, but can it compare to YouTube, Facebook, Tiktok, or even Snapchat? Starting small may be the smarter move. As always, we have uploads. Hint: Josh talks Cryptocurrency and Lauren doesn’t drink coffee but will support Awesome Coffee for a great cause. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment on Apple or, Spotify and visit our website www.creatorupload.com. Subscribe and send us a message. We’d love to hear from you! ~From the team at Creator Upload
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Mar 25, 2022 • 26min
Unity’s Teaser is Shocking, Instagram Gets Deterministic and Shopify is Coming for Your Bio
Game Developers Conference is happening right now and you’d be forgiven if you mistook Unity’s latest avatar in the teaser Enemies for a real person! The new tech is so accurate, even wrinkles and blood flow are on point! Lauren and Josh talk about Unity’s latest and whether or not the real time video game developer is too much for Western tastes? And more importantly, will we still be able to choose animal-like or cartoony avatars? Next up is Instagram and its fancy new terminology to explain... we’re not sure what. But it’s “deterministic” and Lauren’s all over it. The intention from IG seems good – wanting to give people options over their feeds, but maybe giving users control over their own feeds would be a better idea? Uhem, yeah! Wait till you hear the grades Josh and Lauren give for this well-intended roll-out. Surprising? Not so much. Shopify has come up with linkpop. A new link in bio that connects you directly to all things Shopify. Brilliant? Our team thinks... well we can’t ruin the fun. Listen to the show. But is Linktree bumming out about all of this...Hmmm? Either way, Tiktok has rolled out Stories, no one is shocked or surprised – if anything, everyone’s a little confused as to why it took so long. Josh shares his worries for the short form video platform and Lauren reminds him, “It’s not about you.” Gotta love it. Don’t miss Josh’s upload – it concerns Web 3 and someone who leaked their pitch deck. Ha! We’re everything you need to know about the Creator Economy! - From the Team at Creator Upload
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Mar 18, 2022 • 28min
White House Reaches Out to TikTok, NCAA Punishes Smack Talk and Instacart Delivers on TikTok
Yes, you read that right – the White House reached out to TikTok Stars to help spread the message about Ukraine. The idea was to help inform creators about the US policy towards Russia. In doing so, the White House acknowledged that people are getting their information from these social media platforms. So, why do Lauren and Josh think this is both terrifying and genius? And what does Saturday Night Live have to do with all of it? I’m curious too! After wrapping your head around that, it looks like we’re really touching on the “madness” part of March Madness, in this episode. The NCAA suspends members of Kent State for talking smack against Akron and Josh and Lauren discuss - Did the punishment fit the crime? Was it actually a crime? Isn’t smack-talking part of the game? Lauren makes a valid point, “Do people really need to do everything online?” Hmmm. Instacart rolls out a recipe ingredient delivery service that would allow creators to link their TikTok videos to shopping lists. Even though it’s currently a limited program, the possibilities are incredible. Both Josh and Lauren are excited about this but they have so many questions. I bet you do too! We’re also breaking down Vimeo’s changing platform and what it means to Patreon and its creators. And of course, Josh and Lauren give you the info on Pinterest’s latest answer to TikTok, perhaps? Don’t miss Josh’s upload and listen for where Lauren says, “Internet. Love it, hate it, it’s complicated.” She’s not wrong! As always, we’re everything you need to know about the Creator Economy! - From the Team at Creator Upload
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Mar 11, 2022 • 29min
Brandon Sanderson’s Successful 26M Kickstarter Campaign, Amazon’s Amp Does What and YouTube Will Pay for Podcasts
Brandon Sanderson is a prolific author who basically bypassed his publisher TOR to self-publish his next set of books through his own company, Dragonsteel using Kickstarter to raise funding to the tune of $26M. Is it possible for anyone else to follow in his footsteps? Are we heading back to the days when creators can fund projects in substantial ways through Kickstarter and Indiegogo? Lauren and Josh talk about it. And, surprisingly, the answer may be exactly what you think.Yes, Amazon launched AMP. They’ll compete with the likes of Clubhouse, Twitter Spaces, Facebook Live, Telegram Voice Chat, etc. But what makes AMP different is its access to a large catalog of music! Want to know how that might work for those with a pre-existing audience? What about that DJ who knows how to curate a great playlist? Lauren discusses how it might all work, and why it could be a game-changer. They both dive a little deeper - imagine the possibilities if AMP is somehow intertwined with a live streaming space like Twitch? Whoa! Should Spotify duplicate this model? It’s all pretty exciting! Also, YouTube wants to pay podcasters to upload the video versions of their shows. They’re offering grants of up to $300K and Josh is Bullish on the idea! But why? We also get Lauren’s uploads which include the D’Amelio family and Josh gives us the scoop on Snoop Dogg and his further venture into Gaming - FaZe. And yeah, did you notice Snoop’s necklace at the Superbowl? Me either. Josh, however, did. And he’s sharing the details. Did we mention, we’re glad you’re here? We are! - From the Team at – www.creatorupload.com
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Mar 4, 2022 • 23min
MrBeast Joins LinkedIn and Yes, Randi Zuckerberg's Crypto Dance
Curious what the natural evolution of a YouTube creator is? Check out this episode where Joshua Cohen and Lauren Schnipper explain how the final stop and aspiration for any successful creator seems to always lead to LinkedIn. Best example that happened this week? MrBeast joins LinkedIn and everyone wonders but why? Well, he wasn’t the first. Jessica Alba with the Honest Company, Ryan Reynolds with MNTN, - it all comes down to LinkedIn being the place where creators reach an entirely new audience and show their business chops. Josh says, "LinkedIn is the final creator frontier." It's a whole other kind of flex and we’re here for it. Josh and Lauren break it down. As always there’s the fun stuff: did you see Randi Zuckerberg's latest? Yup, they saw it too. Crypto Cringe-worthy or NFT fantabulous? You’ll have to listen and find out. At the end of the day, we’re all here talking about it, so maybe it worked? They also chime in on the State of the Union address - what does it mean for actual regulations on social media platforms that some have been begging for? Tiktok jumps in on the long-form 10-minute video - Lauren has real concerns. Hank Green had something to say about it too! And, yes, Josh gives us his upload/download and all we can reveal here is it involves... South By Southwest. Everything you need to know about the Creator Economy! - From the Team at Creator Upload
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Feb 25, 2022 • 1h 3min
A Conversation with Danny Casale, aka Coolman Coffeedan
As always, we’re touching base on everything you need to know about the Creator Economy. In this episode, we’re catching up on what’s new with Facebook & Instagram Reels. Could it be Meta’s new answer to TikTok? Maybe. We dive into how they plan on making it work - here’s a hint: monetization for creators that includes banner ads on videos. Do you know what Upfronts are? The New Fronts? We get the breakdown of where it comes from, how it came to be, and why YouTube is fiercely going after Television advertising dollars. Of course, the big interview with Danny Casale covers it all – the artist talks about why he calls himself an Artist above all else, explains his brilliant journey from kid YouTuber to the work he’s doing today and gives his take on how NFT’s can be lucrative for creators. - From the team at Creator Upload
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK


