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Feb 16, 2024 • 26min

Super Bowl Creator Recap 2024, Nike x Kai Cenat, and Disney Makes an Epic Investment

Here's everything we covered:Our Creator on the Rise is KDotDaGawd! Here's our in-depth interview on Tubefilter.In her first year on OnlyFans, Lizzy Capri has made $100,000 - TubefilterThe Super Bowl's Other Big Winners... Were the Creators?Inside The NFL’s Creator Strategy — The InformationYouTube stars help NFL bring in more viewers, league saysKai Cenat becomes Nike's first streamer partner, has "huge" plans - TubefilterDisney takes $1.5 billion stake in Epic Games to build an "entertainment universe" - Tubefilter  Meghan, The Duchess of Sussex, Strikes Podcast Deal With Lemonada Media; Will Launch New Show & Distribute 'Archetypes' To All PlatformsRyan Trahan embraces sour power with his own candy line - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Feb 9, 2024 • 37min

The Brand Yearbook feat. Sara Wilson, plus YouTube's 2024 Plans, and Top Podcasts Renew with a Twist

Here's what we covered today:Our guest today was Sara Wilson! Here is The Brand Yearbook we discussed. You can follow Sara on LinkedIn here.Our Creator on the Rise is Nyane! TikTok: https://www.tiktok.com/@nyaneCoca-Cola cries "Happy Tears" with a TikTok-exclusive flavor - TubefilterLetter from the YouTube CEO: 4 Big bets for 2024YouTube now gets 1 billion hours of watch time on TVs each day - TubefilterJoe Rogan Renews at Spotify, but Will No Longer Be Exclusive - The New York TimesSmartLess is leaving Amazon for $100 million - The VergeWhy Tim Cook Is Going All In on the Apple Vision Pro | Vanity Fair Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Feb 2, 2024 • 39min

Creator Economy 2024 Outlook feat. Megan Lightcap, plus Taylor Swift is Off TikTok & Tech CEOs Grilled by Congress

Here's what we covered today:Our Creator on the Rise is The Korean Vegan, aka Joanne Molinaro! Here's our write up: https://www.tubefilter.com/2024/01/31/creators-on-the-rise-korean-vegan/TikTok, Meta CEOs take heat from Congress in contentious Capitol Hill hearing on child safety - Tubefilter Mark Zuckerberg defends teenage creators’ right to public Instagram accounts | TechCrunch Universal Music Group plans to pull song catalog from TikTok | TechCrunchTikTok loses songs from Taylor Swift, Olivia Rodrigo, Drake amid Universal Music Group dispute - TubefilterYouTube celebrates 100 million subscribers across its Music and Premium tiers - TubefilterYouTube ad revenue earns 15% year-over-year bump, hits $9.2 billion in Q4 2023 - TubefilterMrBeast action figures will be coming home for the holidays in 2024 - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Jan 26, 2024 • 33min

MrBeast Tests X, Enters China, and Signs with Amazon?

Here's what we covered today:MrBeast's X video made $250k in 6 days. But there's a catch. - TubefilterMrBeast's first video for the Chinese market needed only a few hours to get three million views - TubefilterMrBeast is reportedly closing a $100 million TV show deal with Amazon - TubefilterAirrack's YouTuber film school sells to VidIQ - TubefilterMillionaires: For the SaucyTV family, "YouTube is the greatest canvas" - TubefilterJon Stewart Returns to Host 'The Daily Show' Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Jan 19, 2024 • 35min

YouTube Restructures, Meta Restricts, and TikTok Rolls Out The Sopranos

Here's what we covered today, in more depth:Creator Economy Live 2024: where Josh was this weekYouTube is restructuring creator management teams - TubefilterMeta to restrict teen Instagram and Facebook accounts from seeing content about self-harm and eating disorders | TechCrunchInstagram and Facebook Will Stop Treating Teens Like Adults | WSJCreators on the Rise: Brandon Contreras and Matt Curiano are ready to give you the homo sapien experience - Tubefilter‘The Sopranos’ is on TikTok now. Capeesh? - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Jan 12, 2024 • 34min

2024 Premiere: MatPat Says Goodbye, TikTok Makes Good Bank, and our first Creator on the Rise

Here's what we covered today:MatPat is stepping down as host of Theory videos - TubefilterTikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue - TubefilterThe kids (and adults) of Recess Therapy will interview stars on the Golden Globes red carpet - TubefilterCreators on the Rise: Jessica McCabe had to figure out ADHD on her own. She doesn't want anyone else to have that experience. - TubefilterHow to ADHD - YouTube Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Dec 15, 2023 • 24min

VTubers, ViewStats, and Viral Nation Ventures

Here's what we covered today:Ironmouse just snagged a first-of-its-kind deal with Razer. She hopes it's a sign more brands will embrace VTubers. - TubefilterIntroducing ViewStats: A data platform for YouTube creators co-founded by MrBeast (Exclusive) - TubefilterFacebook Drops Video Rev Sharing in Bet Creators Will Like the Alternative — The InformationWhalar thinks creators have "outgrown" the spaces available to them. So it's opening campuses dedicated to content. - TubefilterViral Nation launches Ventures unit to help creators sell everything from salad bowls to coffee bags - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Dec 8, 2023 • 29min

Is Ludwig Leaving YouTube for Twitch?

Here's what we covered today:Ludwig isn't happy with how YouTube is handling livestreams. He's giving it one year to fix things. - TubefilterTheorist Media signs with FilmRise to put its YouTube content on TV (Exclusive) - TubefilterSpotify cancels industry-favorite podcast Heavyweight - The VergeHow TikTok Shop won brands and customers during BFCM - GlossyI am @Hank Green now. 💯% of the profits go to expand access to cancer care.After leaving TikTok, V Pappas brings #BookTok knowledge to Simon & Schuster board - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Dec 2, 2023 • 26min

Long Form Content is Making a Comeback.

Here's what we covered today:Amouranth Buys $17 Million Florida Orchard In Bid To Surpass Bill Gates’ Land Ownership - ForbesCreators who upload long-form content to TikTok are growing 5x faster than those who don't - TubefilterTikTok Ignited a Frenzy for Short Videos. Now It Wants Longer Ones — The InformationFTC Authorizes Compulsory Process for AI-related Products and Services | Federal Trade CommissionTech YouTuber JerryRigEverything files multimillion-dollar suit against CASETiFY for allegedly stealing his designs - TubefilterA24’s premium social presence: AAA24 Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Nov 17, 2023 • 28min

Meta Retakes the Growth Crown from TikTok

Here's what we covered today:Josh's nephew's school fundraiser, feat. the Dude Perfect video.Meta's Instagram and Facebook Growing Faster Than TikTokTikTok hopes to reach its "full potential" with a reorganization of its operations division - TubefilterYouTube will require creators to label AI content as "synthetic" - TubefilterOmegle shuts down after settling $22 million child sex abuse lawsuit - TubefilterTikTok celebrates as short-form stars like Miley Cyrus, Ice Spice, and Troye Sivan earn Grammy nods - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

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