The Future Report

You might know McCrindle for our research, our infographics, or our keynote presentations.Well, this year we’re celebrating something pretty special - 20 years since McCrindle was founded!In this week's episode, our host, Ashley Fell, sits down with McCrindle's Principal and Founder, Mark McCrindle, to reflect on two decades of trends, team, and transformation.We're exploring where it all began, the big turning points along the way, and what’s next for our team and the future.And to help tell the story, we’ve invited a few familiar voices to join us - you’ll hear some special messages from members of the McCrindle team as they share their favourite memories, moments, and milestones.So whether you’ve been following our journey for years or have just discovered our work, we’re so glad you’re here for this special celebration episode of The Future Report!

You might be thinking a lot can change in 10 years. Or, you might feel like nothing really does!But when you zoom out and look at the data, you’ll find we’re already on the edge of enormous transformation.From population milestones to Olympic moments, retirement waves to airport megaprojects, the 2030s is set to be anything but boring.At McCrindle, we’ve been mapping these shifts for decades. And while we’re known for our generational research, we’re also deeply invested in understanding how cities evolve, how demographics shift, and how emerging trends reshape society.To kick off season 16, our host, Ashley Fell, sits down with McCrindle’s Director of Solutions, Geoff Brailey, to break down 10 trends that will shape the next 10 years of Australian life - from the rise of Gen Beta to the race between Sydney and Melbourne, and the infrastructure boom in between.

You might love generational analysis, or you might critique and dismiss it.At McCrindle, we’ve spent decades researching generations— and coined the term Generation Alpha — but we also believe in listening to the critics.Whatever perspective you hold, we’re diving headfirst into the Reddit threads, TikTok comments, and water cooler conversations that ask: Are generational labels like Gen Z, Millennials, and Boomers even real? Or are they just stereotypes dressed up in data?To wrap up Season 15, our host, Ashley Fell, sits down with Marketing Executive and Insights Strategist at McCrindle, Luke Davies, to unpack what generational theory gets right, what it gets wrong, and why it still matters.

It took years for technologies such as the telephone, radio and the TV to reach mass adoption.Yet now, technological change happens in mere months.The latest iteration of technological change is Artificial Intelligence, and the uptake of it is occurring at a pace that hasn’t been seen before and shows no signs of slowing down.In this week's episode, McCrindle's Advisory Executive, Holly Schaaf, sits down with McCrindle’s Director of Advisory, Ashley Fell, to discuss this important topic.

How do you think your morning routine compares to that of the average Aussie?Does it involve getting up early or sleeping in, drinking a caffeinated beverage at home or grabbing one once you’re out the door?And importantly, is that beverage hot, or iced?We were recently commissioned by Nespresso to uncover Aussie coffee habits, with a focus on their morning routines.In this week's episode, our host, Ashley Fell, sits down with Research Executive at McCrindle, Uteng Masuku, to discuss these insights.

Retail has transformed more in the last five years than the last five decades — from the rise of eCommerce to the evolution of customer expectations and delivery speeds.In this week's episode, our podcast producer, Holly Schaaf, sits down with Director of Advisory at McCrindle and Future Report host, Ashley Fell, to unpack recent research that McCrindle conducted for Australia Post’s eCommerce Industry Report.You can access the full report here:https://ecommerce-report.auspost.com.au/

Students, parents, employers, and policymakers all have growing and shifting expectations for schools and educators. From curriculum updates to wellbeing initiatives, career preparation to technological integration, education is being asked to do more than ever before.In this week's episode, our host, Ashley Fell, sits down with Director of Strategy at McCrindle, Grant Dusting, to explore what’s driving these changes and what educators need to be prepared for.

As we look toward 2035, we are on the cusp of a new era in education - one that will be shaped by the emergence of Gen Beta, the first generation born entirely into a world of advanced technology and digital connectivity.These young learners, born from 2025, will experience an education system unlike any before, offering exciting opportunities to rethink how we teach, learn, and support future generations.At McCrindle we have just launched our annual education future report, which this year is focused on reimaging education towards 2035.In this week's episode, our host, Ashley Fell, sits down with McCrindle’s Founder and Principal, Mark McCrindle, to explore what education could look like in the future.You can access our 2025 education report here, or on McCrindle Plus:https://mccrindle.com.au/resource/report/reimagining-education-towards-2035-report

Today, the journey to parenthood is influenced by a complexinterplay of career aspirations, financial considerations, and evolving cultural norms.While the desire to have children remains strong, many people are reevaluating the timing and feasibility of starting a family.Recent research by McCrindle sheds light on these shifting dynamics, revealing how modern life is redefining what it means to become a parent.In today's episode, our host, Ashley Fell, sits down with Managing Director at McCrindle, Sophie Renton, to delve into these insights.

Welcome back to another season of The Future Report!Have you ever wondered how popular your name is?Or perhaps you’re about to welcome a little one, and you are deep in the world of name lists, baby books, and family opinions.Each year, McCrindle analyses the top baby names across Australia — and the 2025 results have just been revealed!In this week's episode, our host, Ashley Fell, sits down with Research Executive at McCrindle and key author of this report, Abby Robinson, to unpack these results, including the trends, the surprises, and what they tell us about today’s parents.