

Australian Business Podcast
Rask
Australian Business Podcast is Australia's top business podcast for growing and scaling your business from idea to a 7-figure exit.
Hosted by Owen Rask, founder of Rask, the Australian Business Podcast will teach you how to grow, manage and scale your business to more profit and better outcomes.
Owen will help you grow your business faster, take advantage of industry change and opportunities, and identify strategies to make you more profitable.
Take Owen's free business 101 course on Rask by following this link: https://bit.ly/3B9Xekp
Resources:
Australian Business Podcast - all episodes
Ask a question
Disclaimer: This podcast contains general financial, tax and legal information only. Always consult a licensed professional before acting on the information.
Hosted by Owen Rask, founder of Rask, the Australian Business Podcast will teach you how to grow, manage and scale your business to more profit and better outcomes.
Owen will help you grow your business faster, take advantage of industry change and opportunities, and identify strategies to make you more profitable.
Take Owen's free business 101 course on Rask by following this link: https://bit.ly/3B9Xekp
Resources:
Australian Business Podcast - all episodes
Ask a question
Disclaimer: This podcast contains general financial, tax and legal information only. Always consult a licensed professional before acting on the information.
Episodes
Mentioned books

May 23, 2024 • 58min
Work Backwards: a better way to live and work with Tim Duggan
Do you want to live and work better?In this conversation, we had the opportunity to sit down and chat with media entrepreneur, author and digital nomad Tim Duggan.Tim has spent a lot of time thinking about how and why we work over the past few years and has some great ideas about how to rethink how we work and live for the better. We discuss some of our favourite topics, such as meaningful work, building a good life, and reclaiming our time.WARNING: This podcast contains general financial information only issued by The Rask Group Pty Ltd. The information does not take into account your objectives, financial situation, or needs. Speak with your financial planner or tax agent before acting on this information. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

May 19, 2024 • 33min
Q&A: using VAs, software to scale your business & building a fitness business from scratch
In today's episode, Owen Rask and Jordan Kidis answer your questions on The Australian Business Podcast. Topics covered:
Our chosen financial reporting software
Virtual Assistants - go direct or use an agency?
I'm going into Allied Health and want to split my income - is that possible?
I want to grow a fitness business, then sell services online - is that a good idea?
A+ resources for this episodeJoin Owen & Jordan's accelerator: https://bit.ly/41QwO2aFree marketing call with Zara: https://bit.ly/im-marketAsk a question: https://bit.ly/3QtiY00~ Resources ~
Access Show Notes
Invest with Owen
Mortgage Broking
Financial Planning
Property Coaching
Property checklist (PDF)
Business Coaching
Ask a question
WARNING: This podcast contains general financial information only issued by The Rask Group Pty Ltd. The information does not take into account your objectives, financial situation, or needs. Speak with your financial planner or tax agent before acting on this information. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

May 16, 2024 • 30min
SEO and Social Media Marketing | Marketing your Business Part #4
Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of SEO and social media marketing.VIDEO VERSION: https://www.youtube.com/watch?v=aijFOcUwacIFree marketing call with Zara: https://bit.ly/im-marketInflection accelerator: https://bit.ly/41QwO2aTopics covered in SEO and Social Media marketing:
What is SEO?
Three main areas of SEO
Could you explain the role of SEO in content marketing?
What is content marketing?
SEM
3 must-know tips for SEO
The key components of an effective social media marketing strategy?
Choosing a social media platforms to focus on
What are some emerging types of marketing that businesses should consider?
Why SMS is growing
How businesses can use social media for customer service and engagement
How does influencer marketing fit into a social media strategy?
How important is video content in social media marketing?
What tools do you recommend for managing social media marketing?
~~ Resources you'll love ~~Invest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

May 12, 2024 • 29min
Organic V Paid Marketing: Google, Meta, letterbox & beyond | Marketing your Business Part #3
Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of email marketing.VIDEO VERSION: https://youtu.be/OwgUVLCmvEkFree marketing call with Zara: https://bit.ly/im-marketInflection accelerator: https://bit.ly/41QwO2aTopics covered in Organic v Paid marketing:
Differences between paid and organic advertising
Examples of paid and organic marketing
Benefits and drawbacks of paid advertising for small businesses
How to ‘de-risk’ paid ad campaigns
How organic advertising works and its key success factors
When to prioritise paid advertising over organic and vice versa
Effective platforms for paid advertising and how to choose the right one
How to improve organic reach
The role of content in enhancing organic visibility
How businesses should budget for paid advertising
Metrics to track to assess the performance of paid and organic strategies
Case studies where a blend of both strategies worked well
~~ Resources you'll love ~~Invest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

May 9, 2024 • 24min
Email marketing essentials | Marketing your Business Part #2
Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the essentials of email marketing.VIDEO VERSION: https://www.youtube.com/watch?v=GG82R92_k0gFree marketing call with Zara: https://bit.ly/im-marketInflection accelerator: https://bit.ly/41QwO2aTopics covered in Episode Two of the Marketing Your Business Mini Series:1. What is email marketing and why is it so effective?2. Email marketing funnels and how they work3. Best practices for crafting email marketing content4. Essential tools for email marketing5. How to maintain a healthy email list6. 2 effective email marketing tactics everyone can employ7. Email marketing mistakes - avoid these8. Zara's favourite email marketing tools~~ Resources you'll love ~~Invest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

May 5, 2024 • 29min
How to build a marketing strategy (for business owners) | Marketing your Business Part #1
Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the basics of marketing a small business.VIDEO VERSION: https://www.youtube.com/watch?v=qGmFFWGK3IoFree marketing call with Zara: https://bit.ly/im-marketInflection accelerator: https://bit.ly/41QwO2aTopics covered in Episode One of the Marketing Your Business Mini Series:1. What is a marketing strategy?2. Brand audits3. The importance of a customer avatar4. Technology basics5. Start with organic marketing6. 3 common marketing mistakes made by businesses7. Marketing agencies8. Building a 12-month marketing plan9. The 2 essential marketing metrics10. The future of marketing tools~~ Resources you'll love ~~• Invest with Owen: https://bit.ly/R-invest• Mortgage Broking: https://bit.ly/broke-rask• Financial Planning: https://bit.ly/R-plan• Property Coaching: https://bit.ly/R-P-coach• 100-point property checklist (PDF): https://bit.ly/prop-check• Accounting with Grey Space: http://bit.ly/3DG5lWS• Business Coaching: https://bit.ly/o-coach• Ask a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 25, 2024 • 1h 9min
3x profit! Buying digital businesses for passive income! Ft. Matt & Liz Raad
This Rask podcast episode is going to seem really… different. It’s a wonderful conversation with an extremely entrepreneurial couple who I have followed for a few years.Matt and Liz Raad are serial investors in websites and digital assets. They’re speakers and educators who have probably helped to create tens, if not hundreds, of millions of dollars of wealth for investors, FIRE community members, those escaping the 9-to-5, and business owners.In this podcast, we’ll going backwards, to how they first meet, to walk forwards and map their fascinating business and investment journey. This podcast is all about investing in things you’ve probably never thought you could, or should - websites.If you want Liz, Matt and I to do a round two, I’d love to hear from you. Please use the Rask community, or ask a question link (both are are available in your podcast player) to get in touch with me.And if you’re half as fascinated as I am in what they talk about, go and get in contact with them using the resources for this episode. If you do, let me know what you think.Resources from Matt & Liz (not sponsored or affiliate)Website: https://ebusinessinstitute.com.au/Free masterclass: https://ebusinessinstitute.com.au/ref.html?w=dpvrp&p=ebiApple podcast: https://podcasts.apple.com/ca/podcast/digital-investors/id1654642750Spotify podcast: https://open.spotify.com/show/0U77CtnetQUCFn0rCCYlkBJOIN INFLECTION: https://inflection.au/~~ Resources you'll love ~~
Rask Community
Invest with Owen
Mortgage Broking
Financial Planning
Property Coaching
100-point property checklist (PDF)
Accounting with Grey Space
Business Coaching
Ask a question
DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 21, 2024 • 30min
Built to sell: What it takes to make a killing from day 1?
On this Australian Investors Podcast, Danil Goloubev, Owen Rask and Jordan Kidis explain exactly what it takes to sell a business for a hugeprofit, or simply run a business for passiveincome.Topics covered in this Australian Business Podcast episode:
What does 'Built to Sell' even mean?
Demonstrating scalability
Systematised operations
Financial health metrics and what buyers want
Creating a strong brand and first impressions
Customer diversity and risks
Building a management layer to continue after you
Legal considerations during the sale
The exit strategy
~ Resources ~
Access Show Notes
Invest with Owen
Mortgage Broking
Financial Planning
Property Coaching
Property checklist (PDF)
Business Coaching
Ask a question
WARNING: This podcast contains general financial information only issued by The Rask Group Pty Ltd. The information does not take into account your objectives, financial situation, or needs. Speak with your financial planner or tax agent before acting on this information. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 14, 2024 • 33min
10 easy ways to unleash AI tools in your business
How can you unleash Artificial Intelligence (AI) tools in your business? Here's how any business can use AI to unlock growth.Owen Rask, Danil Goloubev and Jordan Kidis go LIVE give you 10 ways to unleash AI tools in your business.Video version: https://www.youtube.com/watch?v=gk1C_ouwFNELike it? Love it? Join the Inflection Accelerator!JOIN THE ACCELERATOR (save 20%): https://bit.ly/IM-PRETTY-CUTEFree strategy call with Jordan: https://inflection.au/free-strategy-call/Owen's business owner newsletter: https://inflection.au/#link-popup~~ Resources ~~Access Show Notes: https://bit.ly/R-notesInvest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 11, 2024 • 31min
5 "must know" small business finance tips
In today's episode of The Australian Business Podcast, co-hosts Jordan & Danil discuss 5 finance tips you can implement into your business today. We touch on:
Understanding your businesses financial health
The importance of budgeting and cash flow statements
Smart cash flow management for business
Investing in business growth
Managing debt
Like it? Love it? Join the Inflection Accelerator!JOIN THE ACCELERATOR (save 20%): https://bit.ly/IM-PRETTY-CUTEFree strategy call with Jordan: https://inflection.au/free-strategy-call/Owen's business owner newsletter: https://inflection.au/#link-popupAccess Show Notes: https://bit.ly/R-notesInvest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices


