Australian Business Podcast

In this episode, Zara McGuffie and Jordan Kidis delve into the essential elements of building a high-converting website for your Australian small business. They discuss the importance of a website as your digital storefront, the key components that drive conversions, optimising for search engines to attract more visitors, creating compelling content that resonates with your target audience, enhancing user experience to keep visitors engaged, and tracking your website's performance to make data-driven improvements.Topics covered include: Why a website is crucial for small businesses  Key elements of a high-converting website Optimising for search engines (SEO) Enhancing user experience (UX) AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection Accelerator Free Business Owner Community Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Power of Networking, we delve into the importance of building connections for small business growth. We cover various types of networking, from in-person events to online platforms and professional associations, and offer tips on building and maintaining relationships. We also discuss effective networking strategies, such as crafting an elevator pitch, active listening, and leveraging technology. We address common challenges and offer solutions for measuring networking success. Join us as we unlock the power of networking to help your business thrive!Topics covered include: Understanding the Importance of Networking The various forms of networking available to small business owners The importance of developing and nurturing networking relationships Practical strategies for effective networking Addressing common challenges faced in networking and how to overcome them How to evaluate the effectiveness of your networking efforts AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection Accelerator Free Business Owner Community Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Kidis is back behind the mic with Zara McGuffie, as they dive into the most important questions new business owners need to ask and answer to ensure their business is a success. Topics covered include: When to take the jump into starting your own business How to determine if you can afford to hire someone Low-cost and free marketing ideas to boost your business The importance of social media for service based businesses  Our advice if you want to expand your business AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Zara McGuffie and Jordan Kidis cover all the essential tools Aussie small businesses need to boost their success. From streamlined communication and project management to marketing and customer relationship management, it’s all covered. We also dive into accounting, cloud storage and more! Topics covered include: Communication and collaboration tools Best programs for project management  Accounting and finance success Marketing and social media tools  AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Kidis is back behind the mic with Zara McGuffie, as they dive into the benefits of creating a solid email marketing strategy and how it can impact the success of your business. Topics covered include: The basics of email marketing How to strategically build an email marketing list Ways to nurture your email database and the benefits of automations How to build passive revenue streams through automations How to analyse and track the success of your campaigns Episode Resources Access free template via: https://community.inflection.au/homeAUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Kidis is back behind the mic with Zara McGuffie, talking about personal branding and becoming a person of influence. It isn't just a buzzword; it's the legacy you leave behind. It's your reputation, your values, and your unique story all wrapped into one powerful package that opens doors and creates lasting impact.Topics covered include: What is personal branding and why it matters How to define your brand identity How to build your personal brand online  Leveraging your personal brand for career success AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Vitale is the co-founder of equity crowdfunding platform Birchal. Matt Vitale joins Owen Rask for a second time on The Australian Business Podcast to educate us about how founders and business owners can raise capital from customers or fans, how to prepare a business for sale, the rise of equity funding in private markets, how investors can get involved, and more. Birchal for founders: https://www.birchal.com/raise-capitalBirchal for investors: https://www.birchal.com/investorsAUSTRALIAN BUSINESS PODCAST RESOURCESFree marketing call with ZaraInflection accelerator Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core 🌏 – DIY investing Owen’s FREE investor bootcamp Ask a question Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Kidis is back behind the mic with Owen Rask, to explain how, why and when cash flow kills small businesses. But also, what you can do about it!Follow these simple steps to avoid disaster when doing your numbers, and download Danil's FREE cash flow model!Download the model: https://inflection.au/#cashflow-popupAUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core 🌏 – DIY investing Owen’s FREE investor bootcamp Ask a question This podcast contains general financial information only, issued by The Rask Group Pty Ltd. Nothing in our podcasts should not be considered as personal financial advice, tax advice or legal advice. Please seek the advice of a licensed and trusted expert, who can take into account your needs, goals and objectives, before acting on the information. Learn more about your ad choices. Visit megaphone.fm/adchoices

What you'll learn:In this can't-miss episode, we delve into the heart of small business marketing with Zara. We'll run through 10 game-changing questions every small business owner needs to ask to skyrocket their marketing success.Get ready to discover: How to connect with your target audience The secrets to leveraging social media like a pro Crafting compelling content that captures attention, drives engagement and generates sale The importance of using data analytics to fine-tune your marketing strategies and your overall business decisions Tune in to gain valuable strategies and tips that will make a real difference in your business this financial year. AUSTRALIAN BUSINESS PODCAST RESOURCESFree marketing call with ZaraInflection accelerator Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core 🌏 – DIY investing Owen’s FREE investor bootcamp Ask a question Learn more about your ad choices. Visit megaphone.fm/adchoices

Zara and Jordan share essential insights on understanding your audience, advocating for direct feedback through surveys and interviews, analyzing demographics and psychographics, and utilising social media listening tools to tap into audience interests. They emphasise consistency in content creation with a content calendar, leveraging data analytics to optimise strategies, and repurposing content for wider engagement. Additionally, they delve into the power of storytelling techniques, including crafting compelling narratives, using emotional triggers, and showcasing real-life case studies to resonate with the audience, ultimately highlighting the crucial role of audience understanding and storytelling in creating impactful content for today's business landscape.AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Ask a question Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices