The Drum Podcast

Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, from podcasting creators’ deeper relationships with fans to the emergence of a whole new breed of creator, ‘podfluencers’. Then we stress test those ideas with four marketers who each host their own podcasts. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Drum Network podcast, we explore the opportunities and challenges facing budget retailers in today's economic environment with retail marketing experts from No Brainer, Rightpoint, Stellar Search and VML. Gain insights from our guests on how budget brands can differentiate themselves through creative marketing, subscriptions, building trust, and more data-driven growth strategies. Hosted on Acast. See acast.com/privacy for more information.

Marketers from DEPT®, MAS, Merkle, SmartAssets, and Tangent discuss AI in marketing, highlighting collaboration between humans and AI, the impact on creative campaigns, evolving perceptions in B2C and B2B contexts, differentiation strategies, challenges in adopting AI, and organizational transformation for successful technology integration.

In the latest episode of The Drum Network podcast, we dive into the current challenges and future opportunities in healthcare marketing. New host Sam Anderson is joined by a panel of expert health marketers from Kepler, Space & Time, JACK RYAN, and Rightpoint. Discover how brands can navigate privacy regulations while still offering personalized experiences, and manage global campaigns across different compliance standards. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Learn how brands can authentically develop and maintain communities through social media strategies, events, and crisis management protocols. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategies as they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the changing dynamics between artists, labels, and fans.   Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Drum Network Podcast, industry experts delve into the ever-evolving world of influencer marketing. Join Derek Goode from 160over90 and Natalie Silverstein from Collectively as they discuss the latest regulations impacting creators, emphasizing the importance of transparent disclosures. The conversation explores building long-term relationships with influencers, sharing valuable insights for CMOs on centralizing influencer strategies. Discover key takeaways for navigating the influencer landscape and leveraging social media as the cornerstone of your marketing strategy. Hosted on Acast. See acast.com/privacy for more information.

In latest episode of The Drum Network Podcast, ad industry experts discuss the intricacies of mergers and acquisitions (M&A) within the agency space. From post-acquisition communication strategies with clients to the importance of internal and external comms, our experts share their experiences and tips for a seamless integration process. The conversation delves into the evolving landscape of agency services, the impact of international markets on M&A decisions, and predictions for mergers in 2024. Gain valuable insights into the positive aspects of M&A and considerations for agency leaders in a rapidly changing industry. Hosted on Acast. See acast.com/privacy for more information.

How does psychology play a role in agency business and campaign development? In this episode, experts from Momentum Worldwide, DRPG, and Unlimited discuss how understanding consumer behaviors, emotions, and motivations through research can provide insights to create more impactful marketing. Learn from examples of campaigns inspired by psychological principles and debate the various methods available to gather emotional data from audiences, taking away advice for agencies on translating insights into actionable strategies and recommendations that resonate with consumers on a deeper level. Hosted on Acast. See acast.com/privacy for more information.

Incumbents in the space have been closely monitoring a raft of changes in healthcare marketing over the last few years: entry into the market from nimble startups and fresh divisions of major consumer agencies alike; AI integrations; work to address longstanding inequalities in healthcare treatment and outcomes; a rise in influencers; and more. In this episode, healthcare marketing experts from Jack Morton, Seven Stones and Bray Leino question if these forces are coming to a head. Which of these factors should brand marketers and CMOs be keeping a closer eye on? And as they do, what will the upshot be for consumers, agencies, and brands? Hosted on Acast. See acast.com/privacy for more information.