The Drum Podcast

Everyone wants to be Duolingo: over a hundred million active users worldwide, all hooked on its nudges and streaks and terrified of that big green bird. But where else is 'play-thinking' starting to transform the rest of the marketing industry? Jaywing's Danni Smith and UsTwo's Maz Karimian tell us. Hosted on Acast. See acast.com/privacy for more information.

Last month, The Drum released our World Creative Rankings, a definitive list of world's most-awarded agencies, creatives and campaigns from 2024. But how does a creative climb the ranks of the many thousands of ad people around the world? We asked two people whose rankings increased the most from last year to this: LePub Milan's Cristiana Candido and FCB Chicago's Bruno Mazzotti. Hosted on Acast. See acast.com/privacy for more information.

With ADM Group's chief sustainability officer Tom Hunter and Green House's Tessa Corcoran, we look at how marketers are rethinking their role in a FMCG world that's copping a lot of flack for wastage and unsustainable practices. Hosted on Acast. See acast.com/privacy for more information.

Jack Smythe, Chief Solutions Officer at Jellyfish, and Lindsay Hong, CEO of SmartAssets, delve into the AI revolution in marketing. They discuss the transition to ‘agentic AI’ and its game-changing implications. The duo examines innovative AI tools currently reshaping the industry and the stark divide between brands embracing AI and those hesitating. They also highlight the importance of balancing automation with human creativity. Additionally, they explore consumer behavior shifts and the emergence of 'walled gardens' as creators seek authenticity in a sea of AI-generated content.

Buy Now: The Shopping Conspiracy is arguably the most widely-distributed piece of criticism of the marketing industry in recent times. We sit down with the doc's producer Flora Bagenal and one of its star interviewees, former Adidas brand chief Eric Liedtke. Hosted on Acast. See acast.com/privacy for more information.

The Super Bowl is over, but the conversation's just beginning. Off-pitch, what will we remember this year's event for most? Kendrick Lamar's barnstorming half-time show? The advent of the AI Super Bowl ad? Or seeing, for some reason, Seal as an actual Seal? We're joined by Metaforce's Allen Adamson and Gartner's Nicole Greene to discuss the biggest advertising takeaways from the Big Game. Hosted on Acast. See acast.com/privacy for more information.

Unpack the power of marketing mix modelling (MMM) with Anja Bertoncelj Tugrul (group account director, Stellar Search), Thomas Barker (CEO, Green House Agency), and Aaron Dicks (technology director, Impression). From Coca-Cola’s $3 return on every $1 spent to other real-world wins, they share sharp insights on how data, tech, and smart partnerships are transforming the future of performance marketing. Hosted on Acast. See acast.com/privacy for more information.

Unpack the seismic shifts reshaping the financial sector with Louise de Ste. Croix (Head of Growth & Founding Partner, Brand Opus) and Jack McLaren (Director & Founder, PATTRNS) as they explore how neo-banks like Monzo and Revolut are shaking up the industry with bold branding and customer-first features. Dive into the challenges of marketing in a heavily regulated space: How do you build trust when no one trusts banks? Can killer branding beat the red tape? And what happens when big tech crashes the party? Hosted on Acast. See acast.com/privacy for more information.

In this episode, we explore how B2B marketing is shaking off its dull reputation and embracing creativity and humanity. Hear from industry experts Anca Rhone (The MX Group), Matt Box (George P. Johnson), and Jenny Sagström (Sköna) about standout campaigns from brands like MailChimp and Volvo Trucks, the emotional complexity of B2B decision-making, and why curiosity and strategy are key to cutting through the noise. Find out how bold ideas are helping B2B brands stand out, and why B2B marketing is more exciting than ever. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dig into Black Friday’s evolution in 2024, in 2 parts. Looking at platforms, John Clarke (head of social, Nest Commerce) and Jake Hewlett (managing director, Tambo) share how Black Friday remains a revenue powerhouse despite growing challenges, while Duncan Birch (business director, DEPT) and Saoirse Cleary (creative strategy director, MG Empower) explore the rise of loyalty programs, personalized deals, and extended sales periods.Whether you’re diving into discounts or staying cautious to protect your brand, one thing’s certain: success hinges on smart strategy and year-round prep. Hosted on Acast. See acast.com/privacy for more information.