Self Storage Investing

Send us Fan MailThis is a Replay of an episode first published in November 2023. Rick Gibson made his living successfully as a lawyer for nearly four decades. But it was a noteworthy book that made the case for him to think about investing. Rich Dad, Poor Dad.That book inspired Rick to leave corporate America and form an investing team with his sons in real estate. Today Gibson's portfolio includes mobile home parks and storage facilities, which he was able to grow and sell to a real estate investment trust. And along the way Rick has come to see the importance of community in the self-storage industry, highlighting the value of Scott’s mastermind group in providing resources and support. WHAT TO LISTEN FOR4:16 The Role of Family and Legacy in Business10:30 The Importance of Community and Networking18:16 Adapting and Thriving Through Economic Cycles21:16 Leveraging Experience and Collaboration for Success Leave a positive rating for this podcast with one clickABOUT RICK GIBSONRick was a lawyer by trade in the St Louis area for 37 years. As an investor, his family business owns 80 single family rentals, six mobile home parks and nine storage facilities. He’s also involved in passive investing with another half dozen storage facilities and three different storage funds. CONNECT WITH RICKEmail  CONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | Instagram Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.Website | LinkedIn(410) 693-5166 

Send us Fan MailThis is a Replay of an episode first published in December 2023. You might call Mark Hutchinson an active passive investor. He takes pride in using the Infinite Banking Concept (IBC) to build capital. IBC involves using specially constructed dividend-paying whole life insurance as a means of building capital and then borrowing whenever interest would be paid to others. Mark explains the concept is a flexible and self-governed system that allows for investments in a variety of asset classes without restrictions. However, it requires discipline and time to build capital.  WHAT TO LISTEN FOR5:30 The Infinite Banking Concept11:56 Flexibility and Control in Financial Management20:24 Strategic Use of Policy Loans for Investments29:51 Building Liquidity and Tax Advantages Leave a positive rating for this podcast with one click ABOUT MARK HUTCHINSONMark is a seasoned investor over the last four decades.But the global economic crisis 2008 was the last straw for Mark. Like others, he suffered significant losses an realized the importance of finding strategies that could mitigate or remove market risk. That’s when he connected with the Infinite Banking concept. CONNECT WITH MARKWebsite | Email CONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | InstagramFollow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.Website | LinkedIn(410) 693-5166 

Send us Fan MailThis is a Replay of an episode first published in March 2024. The heart and hustle behind the Meyers’ self-storage empire. This episode shares the personal and professional evolution of the Meyers’, from overworked landlords to self-storage magnates. Christina opens up about their initial leap of faith into the industry, while Scott details their transition into education and mentorship, shaping the country's leading self-storage community. The couple candidly explores the balance of business and marriage, sharing invaluable insights on partnership and conflict resolution. Topping off their narrative, they delve into their mission-driven business model, which has not only spurred financial success but also ignited a passion for philanthropy, leaving a lasting impact on communities and setting a heartfelt example for entrepreneurs everywhere. WHAT TO LISTEN FOR3:22 - The Road to Teaching5:04 - Family Dynamics in Business9:39 - Behind the Scenes Insights19:48 - A Future Focused on Philanthropy Leave a positive rating for this podcast with one click CONNECT WITH CHRISTINAWebsite | You Tube| Facebook| X | LinkedIn | InstagramCONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | Instagram Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.Website | LinkedIn(410) 693-5166 

Send us Fan MailWhat do you get when you combine a data-driven investor, an overloaded entrepreneur, and the future of self-storage? A revolution. Scott Meyers sits down with Noah Starr, CEO of Tract IQ, to unpack his wild journey—from quitting his corporate job, to acquiring his first facility all in the same week—and how those life-altering decisions set him on a path to transform the self-storage industry through data. Noah explains how pain points in the underwriting process led him to acquire and rebuild Tract IQ, a powerful data platform that's reshaping how investors analyze deals and mitigate risk. Scott and Noah dive into transparency, rent control legislation, investor pitfalls, and why the next phase of the industry belongs to those who understand—and act on—the data. WHAT TO LISTEN FOR2:07 The Wildest Week: Job Quit, Engagement, House & First Facility3:09 From Investor to Tech CEO: The Birth of Tract IQ8:13 The Power Shift to Third-Party Management13:21 The Data Doesn't Lie: Rent Trends & Transaction Lows14:38 California’s Rent Control & the Rise of Transparency22:21 Hedge Funds, Overbuilding, and Overconfidence31:02 If Noah Were Investing Again: What He’d Do Differently Leave a positive rating for this podcast with one click  CONNECT WITH GUEST:NOAH STARR, Co-Founder, Chief Executive Officer of Tract IQWebsite | LinkedIn | About Noah | YouTubeCONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | Instagram Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.Website | LinkedIn(410) 693-5166 

Send us Fan MailWhat if your self-storage facility could also be your most powerful marketing tool? Scott Meyers sits down with CJ Strattle and Sherry Miller of On the Move to explore how branded rental trucks are redefining marketing, operations, and revenue in the storage industry. From CJ’s roots in the business to the company’s family-driven innovation, the conversation dives deep into turnkey solutions, competitive advantages, and why even major REITs are revisiting this “old-school” concept. They also share insights from the recent ISS conference, discusses trends in tech, security, and market dynamics, and gives a behind-the-scenes look at how On the Move quietly became the fourth-largest rental fleet in the U.S.—without anyone outside the industry even knowing. WHAT TO LISTEN FOR1:06 “Rent with me, use this truck for free” – the family legacy4:17 Taking control: Why On the Move exists6:19 A patented solution from CJ’s grandfather10:54 Turnkey truck branding made simple13:13 ISS 2025: New tech, new vendors, new energy16:25 They sold the show truck at the show!30:52 Think outside the truck: Monetizing ad space Leave a positive rating for this podcast with one click CONNECT WITH GUESTS:CJ STRATTLE, President & CEO of On the MoveLinkedIn | Website | YouTube | InstagramSHERRY MILLER, Director of Sales at On The MoveLinkedIn  CONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | Instagram Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.Website | LinkedIn(410) 693-5166 

Send us Fan MailWhat happens when American self-storage meets Japanese innovation? In this eye-opening solo episode of the Self Storage Podcast, host Scott Meyers shares his whirlwind experience speaking at the Self Storage Association of Asia's annual expo in Tokyo. Scott dives deep into the emerging self-storage market in Japan, revealing the cultural, logistical, and economic challenges and opportunities. From ultra-compact facilities to AI-powered innovations, this episode explores how Asian developers are reimagining self-storage in densely packed cities—and what American investors can learn from it. WHAT TO LISTEN FOR3:56 Japan’s Space Crunch and Storage Demand5:43 The Struggle to Build Class A Facilities7:19 The Economics of Storage in Tokyo10:01 What Asia Learns from U.S. Storage Models11:36 Bootstrapping Self Storage in Emerging Markets17:10 Launching an Asian Mastermind Group?24:10 American Privilege Abroad: A Candid Take Leave a positive rating for this podcast with one click CONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | Instagram Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.Website | LinkedIn(410) 693-5166 

Send us Fan MailThis is a Replay of an episode first published in July 2024. Ever wondered how to turn a sleepy self-storage facility into a bustling profit powerhouse? Unlock the hidden potential of self-storage with the expert insights from Peter Smyth on the Self-Storage Podcast. Scott and Peter explore the nuances of tailoring management strategies to individual needs, enhancing customer experience, and sustaining growth in a challenging economic landscape. Peter discusses the competitive edge and strategic advantages of white-label storage management, emphasizing how to transform overlooked or mismanaged facilities into profitable ventures. Through real-world case studies, he illustrates the importance of leveraging technology, effective revenue management, and customized services to optimize operations. WHAT TO LISTEN FOR00:58 - Creating a White Label Self-Storage Brand10:48 - Revenue Management and Cost Reduction Strategies15:17 - Logical Pricing Parameters19:15 - Balancing Quality and Cost Reduction Leave a positive rating for this podcast with one click GUEST: PETER SMYTHPeter’s LinkedIn | White Label Storage LinkedIn | X | Facebook |Website | Email | CONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | InstagramWhite Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.Website | LinkedIn(410) 693-5166 

Send us Fan MailIs now really the best time to invest in self storage — or are you missing the wave while waiting on the sidelines? Scott Meyers makes a bold case for why the current market climate may be the most promising we've seen since 2012. As inflation tapers off and interest rates begin to ease, Scott unpacks why seasoned investors are charging full speed ahead. He also revisits the powerful benefits of third-party management — giving investors a way to underwrite with precision, eliminate operational headaches, and optimize online exposure without breaking the bank on marketing. From lessons learned in previous cycles to boots-on-the-ground insights from the latest industry expos, this is a timely masterclass on investing with confidence when others hesitate.LISTEN FOR1:42 – Investor Paralysis Explained3:46 – Money on the Sidelines: What's Holding Back Investors?7:09 – Capital Crunch: Lending is Tightening7:56 – Third-Party Management Reloaded: Why It Works Now More Than Ever9:56 – Cutting Marketing Costs Without Losing Leads10:16 – Create Your Legacy Through StorageLeave a positive rating for this podcast with one clickCONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | Instagram Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.

Send us Fan MailWhat happens when a pilot trades the cockpit for a climate-controlled unit?  In this episode, Scott sits down with Ryan Gibson of Spartan Investment Group for an in-depth look at the evolution, strategy, and future of self-storage investing. Ryan shares his fascinating journey from the airline industry to managing a self-storage empire valued at over $800 million.  The two discuss how speed, adaptability, and vertical integration are the engines behind Spartan’s exponential growth, and why partnering with REITs (rather than competing with them) is a game-changing move.  They dig into how current market dynamics—from inflation to sluggish home sales—are reshaping investment strategies, and why a flat market isn’t necessarily a bad thing.  Watch For2:24 Why Speed Is the New Currency in Storage3:28 Vertical Integration Meets Strategic Agility8:46 The REIT Pivot: Strategy or Survival?13:56 The Built-In REIT Exit Strategy19:13 How REITs Use Third-Party Management as an Acquisition Funnel21:03 Building REIT-Ready Properties for Premium Exits22:56 Are REIT-Managed Deals Lower Return? 32:51 Where Spartan Is Buying Now: Growth Markets with No Pipeline  Leave a positive rating for this podcast with one click Connect with Guest: Ryan GibsonWebsite | LinkedIn CONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | Instagram Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.Website | LinkedIn(410) 693-5166 

Send us Fan MailThis is a FEED DROP of an episode of the Defining Your Niche Podcast with Thaddeus Campbell that Scott was a guest on.Is the "unsexy" world of self-storage actually the smartest path to wealth, freedom, and impact? Host Thaddeus Campbell is joined by industry expert Scott Meyers—owner of over 3 million square feet of storage, founder of Kingdom Storage Partners, and the heart behind one of the most influential self-storage masterminds in the U.S. Scott shares his journey from tenant-weary landlord to recession-resistant storage mogul, the power of faith in business, and why success is about more than spreadsheets—it’s about relationships, purpose, and giving back. Watch the interview hereLeave a positive rating for this podcast with one clickCONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | InstagramFollow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.Website | LinkedIn(410) 693-5166