The Louis Shulman Podcast

Matt Ranta is a Global Ecommerce, Marketing, and User Experience Executive with 22+ years of digital experience spanning DTC, Bricks and Mortar, Electronics, AdTech and other industries. In this episode of The Louis and Kyle Show, Matt shares his insights on transitioning to independent consulting, the advantages of joining a data-driven company, marketing strategies and priorities, client acquisition, and the importance of networking and prospecting for business growth. Matt emphasizes the importance of resource review in client work and the challenges of Google Ads and the importance of execution in growing a business. He also shares his experience in managing a young team and focusing on niche services to win clients. Matt stresses the importance of tailored messages and building a network in consulting businesses, as well as the land and expand approach for selling in business. Matt also discusses the complexity of business operations, the importance of building trust and collaboration within the industry, and quick wins for e-commerce growth consulting. He shares his insights on the importance of page speed for SEO and conversion rates, interlinking, and addressing all ranking factors in SEO. Matt also provides 10 tips for improving website performance. Lastly, Matt talks about micro digital private equity and unexpectedly transformational meetings, the importance of relationship building in career transitions, and the importance of relationships over merit and SEO ranking factors. He also shares his experience in starting out in digital marketing, technical skill, and areas of specialty, and understanding your audience in the workplace. Connect with Matt Ranta on LinkedIn to learn more about his work.  Chapters:00:00:00 - Transitioning to Independent Consulting00:01:44 - Reaching Out to Former Employers During Job Transitions00:03:20 - Consulting Opportunities and Nibble Gravity's Role as a Consultancy00:05:11 - The Advantages of Joining a Data-Driven Company00:07:12 - The Importance of Resource Review in Client Work00:09:00 - Marketing Strategies and Priorities00:10:30 - The Challenges of Google Ads and the Importance of Execution in Growing a Business00:12:15 - Client Acquisition and Managing a Young Team00:13:47 - Focusing on Niche Services to Win Clients00:15:31 - The Importance of Tailored Messages and Building a Network in Consulting Businesses00:17:31 - The Importance of Networking and Prospecting for Business Growth00:19:38 - Land and Expand Approach for Selling in Business00:21:26 - The Complexity of Business Operations00:22:54 - Building Trust and Collaboration within the Industry00:24:39 - Quick Wins for E-commerce Growth Consulting00:26:18 - Importance of Page Speed for SEO and Conversion Rates00:28:17 - Importance of interlinking and addressing all ranking factors in SEO00:30:12 - Improving website performance with these 10 tips00:31:52 - Micro Digital Private Equity and Unexpectedly Transformational Meetings00:33:29 - The Importance of Relationship Building in Career Transitions00:35:37 - The Importance of Relationships Over Merit and SEO Ranking Factors00:37:18 - Starting Out in Digital Marketing: Technical Skill and Areas of Specialty00:38:54 - Understanding Your Audience in the Workplace00:40:54 - Connecting with Nimble Gravity on LinkedInCheck out Nimble Gravity:→ Website: nimblegravity.com→Twitter:twitter.com/nimblegravity → LinkedIn: linkedin.com/company/nimble-gravity Connect with Matt Ranta:→ Twitter: twitter.com/mattranta → LinkedIn: linkedin.com/in/mattranta Resources Mentioned in The Episode:→  Matt’s Article: 10 things to improve digital performance→ Deloitte: deloitte.com→ Cricket Wireless: cricketwireless.com→ Arrow Electronics: arrow.comHelp The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Jeremiah Prummer is the founder of KnoCommerce, a platform that helps eCommerce brands understand their customer data through post purchase surveys.In this conversation, we cover Jeremiah's journey to KnoCommerce, the power of chatbots, the importance of understanding your customers in a digital context, consumer behavior and generational differences, and collecting the right data for brands. Jeremiah also shares his insights on the importance of letting go to grow your business, scaling and challenges in startups, and the importance of scope in marketing strategies.We also explore the importance of understanding your customers in a digital context, consumer behavior and generational differences, and collecting the right data for brands. Jeremiah shares his insights on the importance of letting go to grow your business, scaling and challenges in startups, and the importance of scope in marketing strategies. We wrap up the episode by discussing leveraging agency and technology partnerships for growth, interesting consumer insights and buying habits for TikTok, custom hats, the differences between digital data and buying journeys, and the story of the Menu Cart Plugin and making money online. Don't miss this insightful conversation with Jeremiah Prummer.  Check out KnoCommerce:→ Website: knocommerce.com →Twitter: twitter.com/knocommerce  →LinkedIn: linkedin.com/company/knocommerce Connect with Jeremiah: →Twitter: twitter.com/JeremiahPrummer →LinkedIn: www.linkedin.com/in/jeremiahprummer Resources Mentioned in The Episode:→ Wecommerce: wecommerce.co→ Lunar Solar Group: lunarsolargroup.com→ PHP: Hyper Text Processor: www.php.net→ jQuery: jquery.com→ WordPress: wordpress.com→ Shopify: shopify.com→ JavaScript: javascript.com→ ChaptGPT: openai.com/blog/chatgpt → Stack Overflow: stackoverflow.com→ Upwork: upwork.com/freelance-jobs/→ RegExr: regexr.com → TikTok: tiktok.com Help The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Rob discusses the challenges of bootstrapping a marketplace as a solo founder, no code startup success, and the importance of solving a problem. He also shares his insights on solving problems with simple tools and SaaS company success patterns, finding and solving infinite amounts of small problems, and building a tool to combat customer churn.The conversation then moves on to personalized cancel flows for retaining customers, productizing internal tools in the data analytics space, and the one mantra for business success. Rob also talks about the differences between B2B and B2C marketing, challenges of scaling B2B and B2C startups, and the influence of early testimonials in the B2B sales process.Rob shares his thoughts on finding hidden gems and word of mouth marketing, the importance of long-term relationships with developer teams, and scaling strategy for a billing product. He also talks about using data to improve product decision making, making data-driven decisions with analytics for SaaS companies, and using recurrent neural nets for customer activity tracking.The conversation then moves on to beta studies on a new chart prediction tool, Shark Tank game theory, and the importance of pricing your product appropriately. Rob also shares his insights on the benefits and limitations of boosted revenue in subscription services, the importance of clear ROI and customer research in product development, and the commitment required for successful podcasting.Finally, Rob talks about his journey from hot takes to data-driven sports journalism, from hobby project to working with the NBA, and using Turkey to track data and billing logic. He also shares his thoughts on proactive customer retention for subscription businesses.Rob is a machine learning expert, graduating from the University of Oxford with honors for his Master’s research.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Connect with Jeremy:Website: gonzogardner.comLinkedIn: linkedin.com/in/jg1578/Twitter: twitter.com/DisruptepreneurWebsite: getmademan.comTwitter: twitter.com/mademanLinkedIn: linkedin.com/company/getmademanInstagram: instagram.com/mademanFacebook: facebook.com/getmademanResources Mentioned in The Episode:Chat GPT: openai.com/blog/chatgptRyan Breslow: forbes.com/profile/ryan-breslow/?sh=647ec79b2d9bLove: love.comMystic Ventures: twitter.com/Mystic__VCJack Dorsey: twitter.com/jackVitalik: vitalik.ca/Help The Louis and Kyle Show: If you enjoyed this episode, please share it with a friend or leave a review!Leave a review: podcasts.apple.com/us/podcast/1504333834Drop us an email: LouisandKyleShow@gmail.comSubscribe on YouTube:https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:Twitter: twitter.com/LouisKyleShowInstagram: instagram.com/louiskyleshow/LinkedIn: linkedin.com/company/65567567/Connect with Louis and Kyle:Read Louis' Newsletter: louisshulman.substack.com/Louis' Twitter: twitter.com/LouisShulmanKyle’s Twitter: twitter.com/_kylebishopLouis LinkedIn: linkedin.com/in/louisshulman/Kyle’s LinkedIn: linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Check out FERMÀT:→ Website: https://www.fermatcommerce.com→ LinkedIn: https://www.linkedin.com/company/fermat-commerce→ Tiktok: https://www.tiktok.com/@fermat_app→ Instagram: https://www.instagram.com/fermat_app/ Connect with Rishabh:→ LinkedIn: https://www.linkedin.com/in/rishabhmjain/→ Twitter: https://www.twitter.com/rishabhmjain Resources Mentioned in The Episode:→ Shopify: shopify.com Help The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media:→ Twitter: https://www.twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle:→ Read Louis' Newsletter: https://www.louisshulman.substack.com/→ Louis' Twitter: https://www.twitter.com/LouisShulman→ Kyle’s Twitter: https://www.twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Scott McKeon is the Co-Founder of Espresso, an Australian consumer-electronics startup that designs productivity tools for work, education, and creativity. In this episode, we discuss the journey of the Espresso Display™, an award-winning touchscreen monitor that gives you the superpower of working with two screens anywhere you go.We start by exploring the origin of the idea for a multiple monitor product and the importance of entrepreneurship in engineering education. Scott then takes us through the journey of a startup, from developing the product to marketing and production. We also dive into the technical challenges involved in creating a product and the benefits and functionality of a smart monitor and touch screen experience.As remote work becomes increasingly prevalent, Scott explains how the evolution of touch for Mac and the Espresso Display can create the ideal portable productive workspace setup. We then explore the benefits of using an Espresso Display for consultants and remote workers, and how digital note-taking and touchscreens have facilitated a paradigm shift in productivity tools. Scott also discusses the importance of PR and tech influencers in launching a new product, building relationships with them, and enhancing productivity with Espresso Flow software. We then talk about accelerating growth through clear positioning and value demonstration, improving marketing, and listening to customer feedback to solve productivity challenges with software suites. Last, Scott shares his guiding principles for user experience improvement in product development and his impressions of CES outside of productivity tools. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Connect with Sean:→ Twitter: twitter.com/SeanODowd15→ LinkedIn: linkedin.com/in/sean-odowd/→ Youtube: youtube.com/@seanodowd Resources Mentioned in The Episode:→ Upwork: upwork.com→ Hemlane : hemlane.com→ Graham Stephan: youtube.com/@GrahamStephan→ Charlie Chang: youtube.com/@CharlieChang→ Brian Jung: youtube.com/c/brianjungy→ Andre Jikh : youtube.com/@AndreiJikh Help The Louis and Kyle Show: If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Brett Kopf, the co-founder of Omella and Remind, has dedicated his career to simplifying and enhancing the educational industry for schools, educators, students, and families. In this conversation, we discuss the journey behind creating Omella, a platform designed to streamline financial transactions for mission-driven educational organizations, and the massive success of Remind, a widely-used communication tool for education (over 30 million active monthly users). In addition, we cover the inspiration behind Omella, the value of micro schools, building connections in Silicon Valley, using Notion for company management, the importance of talking to customers, and so much more. Likewise, we also explore the tremendous growth of Remind, including the significant funding it has received, the prominent investors involved, such as John Doerr from Kleiner Perkins and Chamath Palihapitiya from Social Capital, and the platform's widespread adoption, now reaching millions of users.Connect with Brett:→ Twitter: twitter.com/brettkopf→ LinkedIn: www.linkedin.com/in/brettkopfCheck out Omella:→ Website: omella.com→ LinkedIn: www.linkedin.com/company/omella→ Twitter: twitter.com/omellainc→ Facebook: www.facebook.com/OmellaInc→ Youtube: www.youtube.com/@omellainc→ Blog: omella.com/blog→ Newsletter: omella.com/subscribeResources Mentioned in The Episode:→ Brett and Eric Interview (Podcast): /kite.link/jsoundbox53t→ Jason Bedrick: heritage.org/staff/jason-bedrick→ David Perell: perell.com/→ Write of passage: //writeofpassage.school/Help The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.comSubscribe on YouTube:→ https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Andy Borans is the CEO of the Alpha Epsilon Pi Foundation. In his career, he oversaw the growth of AEPi from 40,000 to 130,000 members.  Chapters:[00:00:09] Mission of AEPi.[00:01:49] Role of the alumni that oversee college campuses in AEPi.[00:04:23] Andy's start, AEPi's structure. [00:06:23] AEPi's growth in numbers.[00:09:02] AEPi's growth strategy.[00:11:30] Advantage of AEPi's small numbers. [00:12:58] Spillover effects of AEPi on Jewish life on campus. [00:20:05] Why does AEPi produce leaders? [00:29:02] Should young entrepreneurs get involved in politics?[00:32:06] What does Andy look for in the young people he hires?[00:38:16] Leveling out maturity and beliefs.[00:41:55] Failure is not a bad thing. [00:46:13] Andy's subtle hacks. [00:57:39] Maintaining and growing network.[01:02:05] Making decisions for a happier adult life. Connect with Andy.LinkedIn: linkedin.com/in/andyborans  Check out AEPi. Website: aepi.orgFacebook: facebook.com/AEPi.fraternity/Twitter: https://twitter.com/AEPiInstagram: instagram.com/alphaepsilonpiYouTube: youtube.com/@AlphaEpsilonPiHQResources Mentioned in The Episode:The 4-Hour Work Week (Book) -  www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357Help The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!Leave a review: https://podcasts.apple.com/us/podcast/1504333834Drop us an email: LouisandKyleShow@gmail.comSubscribe on YouTube:  https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:Twitter: https://twitter.com/LouisKyleShowInstagram: https://www.instagram.com/louiskyleshow/LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle:Read Louis' Newsletter: https://louisshulman.substack.com/Louis' Twitter: https://twitter.com/LouisShulmanKyle’s Twitter: https://twitter.com/_kylebishopLouis LinkedIn: https://www.linkedin.com/in/louisshulman/Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Amer Barham is a dropshipping consultant who has sold products totaling $1,000,000 through dropshipping alone. He has assisted more than 1000 Shopify store owners in expanding their businesses.  CHAPTERS[00:00:50] Is jumping into eCommerce dead? [00:02:46] Evolution of eCommerce.[00:05:54] Starting an eCommerce business with 0 $.[00:11:23] eCommerce courses.[00:13:39] The victim mindset.[00:15:55] Amer's eCommerce journey.[00:23:30] Entrepreneurs quitting at the worst time.[00:25:57] Step changes in business.[00:27:33] Skew distribution of outcomes.[00:30:51] Time is our most scarce asset.[00:34:23] Spending money to save on time.[00:39:58] Getting challenged and having a growth mindset.[00:40:50] Common entrepreneurship/eCommerce mistakes.[00:44:07] The power of dopamine.[00:45:02] Primary 2023 and 5-year goal.[00:46:20] Favorite transformation story.[00:47:27] Biggest difference living in the USA vs Jordan.[00:49:14] Almost quitting entrepreneurship.[00:50:30] Joining the Two Comma Club.[00:51:43] Weight loss journey.[00:55:46] Biohacking.[00:57:38] Learning marketing. Amer’s free workshop: amerbarham.com/case-study43400649Check out ecom website: ecom-websites.com/brandsConnect with Amer.LinkedIn: linkedin.com/in/amer-barham-501625235Instagram: instagram.com/amer_barhamEmail: amer@amerbarham.com Resources Mentioned in The Episode:Ali Express: aliexpress.com/Nat Eliason’s Blog: https://www.nateliason.com/Drew Glover: linkedin.com/in/drewbailergloverTwo Comma Club: twocommaclub.com/theawardsRussell Brunson: russellbrunson.com/hiDr. Richard Schatz (episode): youtube.com/watch?v=nE0YAsSqGX8Shopify dropshipping videos: shorturl.at/rPXZ3Sam Ovens : samovens.com Help The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!Leave a review: https://podcasts.apple.com/us/podcast/1504333834Drop us an email: LouisandKyleShow@gmail.comSubscribe on YouTube Follow The Show on Social Media:Twitter: https://twitter.com/LouisKyleShowInstagram: https://www.instagram.com/louiskyleshow/LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle:Read Louis' Newsletter: https://louisshulman.substack.com/Louis' Twitter: https://twitter.com/LouisShulmanKyle’s Twitter: https://twitter.com/_kylebishopLouis LinkedIn: https://www.linkedin.com/in/louisshulman/Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com