Ecommerce Conversations
Practical Ecommerce
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Episodes
Mentioned books
Jul 2, 2021 • 28min
Entrepreneur's Eczema Inspires New Skincare Company
Felipe Correa is a pro at product development, custom manufacturing, and logistics. He also knows much about skin lotions, as he had eczema when young. And it's his frustrations with eczema that inspired Goodspread, a direct-to-consumer seller of skincare products that launched on June 7.
Jun 25, 2021 • 30min
Vitaman.com Seeks Real Men for Hair, Skin Care
On his website, Antonio Centeno lists the businesses he owns. They include Real Men Real Style, a blog and a YouTube channel with millions of readers and subscribers. Menfluential Media is an influencer ad network. And there's Vitaman.com, a direct-to-consumer seller of organic skin and hair products for men. Centeno launched the site in early 2020.
Jun 18, 2021 • 31min
Girlfriend's Eyelashes Spur DTC Entrepreneur
What prompts an entrepreneur to enter the eyelash industry? For Jason Wong, it was watching his girlfriend apply makeup. Just 23, Wong is a Los Angeles-based serial entrepreneur and consultant. His latest company, Doe Lashes, launched two years ago as a direct-to-consumer seller of comfortable, lightweight eyelashes.
Jun 11, 2021 • 30min
Berlin Brands’ Exec on Ecommerce Acquisitions, Technology, More
Berlin Brands Group started on eBay 15 years ago. It is now a global ecommerce powerhouse, with over $300 million in annual revenue across a dozen or more brands. Managing Director Christian Salza addresses the company's acquisition process, its focus on technology, and more.
Jun 4, 2021 • 29min
Form Nutrition Finds Opportunity in a Crowded Market
Is there a more competitive consumer market than nutritional supplements? I asked that question to Damian Soong, the co-founder of Form Nutrition, a maker and seller of plant-based proteins and food products, which launched in 2017 in the U.K. He and I recently discussed starting the business, nutritional goods, bootstrapping, and more.
May 28, 2021 • 28min
BOOM! Founder: Spend 30% of Revenue on Ads
Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He's owned multiple brands since. BOOM!, which sells cosmetics, he co-founded in 2010. He focuses on key management metrics, such as spending 30-percent of ecommerce revenue on advertising.
May 21, 2021 • 38min
Drupal Commerce Founder on Collaborative Code, Software Freedom, More
The viability of open-source ecommerce platforms may seem limited given the rise of SaaS providers. Not so, says Ryan Szrama. He's the founder of Drupal Commerce. He wrote the code in 2005 as an addition to the open-source Drupal content management system. "Suddenly I was skyrocketed into collaborative development with a worldwide reach," he said.
May 14, 2021 • 35min
Chord.co Founders: Future of DTC Platforms Is Headless
Henry Davis and Bryan Mahoney foresaw in 2018 an avalanche of direct-to-consumer companies that served smaller, niche audiences. Chord, a DTC-first ecommerce platform, is their answer to bringing sophisticated, "headless" technology to smaller firms. "We like to call Chord the first headless platform with a brain," Davis told me.
May 7, 2021 • 34min
The Magic of Fringe Sport? Improving Lives
Peter Keller launched Fringe Sport in 2010 to help folks assemble home-based gyms. He also wanted to make a lot of money. "I was very financially motivated," he told me. Then he attended a seminar a few years ago that focused on a company's purpose, its mission. He spoke with employees and customers. He discovered the real value in Fringe Sport.
Apr 30, 2021 • 29min
Quality and Craft Drive Chisos Boots Founder
The idea for Chisos boots started with back pain. Will Roman, the founder, owner, and lifetime cowboy-boot wearer, injured his back in a motorcycle accident. Wearing boots became painful. So he launched Chisos.com, a high-end, handcrafted bootmaker, in 2019. Quality and craft drive Roman and his outlook on life.
