Ecommerce Conversations
Practical Ecommerce
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Episodes
Mentioned books
Feb 11, 2022 • 33min
Solo Brands Founder, Now Wealthy, Reflects
In 2010, Spencer Jan and his brother launched Solo Stove, for camping. Fast forward to 2022 and Solo Stove is Solo Brands, a public traded aggregator of ecommerce companies, which rose from its acquisition of Jan's business. What's it like to watch others run a company he founded? Jan addresses it in this episode.
Feb 4, 2022 • 34min
LiveRecover Founder Sells Company, Buys OrderBump
Dennis Hegstad co-founded LiveRecover, a real-time SMS app, in 2018. He sold the company in 2021. "I became bored," he said. So he purchased OrderBump, a Shopify app for product upsells.
Jan 28, 2022 • 33min
Former Ecommerce CEO Asks, 'What's Next?'
Andrew Faris is a former pastor who migrated to digital marketing. From there he rose to CEO of 4x400, an ecommerce aggregator that once owned seven brands. Having recently resigned from that position, he's now assessing priorities and evaluating his next career move. It's a not uncommon position for many executives and entrepreneurs.
Jan 21, 2022 • 32min
Paid Search Drives Kuru Footwear to 2021 Success
I first interviewed Sean McGinnis for this podcast in November 2020. He had recently arrived at Kuru Footwear, a direct-to-consumer shoe manufacturer, as chief marketing officer. One year later, he's president of the company, and sales are booming.
Jan 19, 2022 • 22min
20 Years in Ecommerce for Miva's CEO
It's been a wild ride for Rick Wilson. He started in ecommerce in the 1990s as a salesman with Miva, the pioneering platform. In 2007 he joined an investor group that purchased the business. Fast forward to 2022 and Wilson is Miva's CEO. He recently completed the company's second capital raise and authored a second book.
Jan 14, 2022 • 33min
TikTok Marketing Is Hard Work
Ryan Magin founded Viral Edits, a video agency, roughly two years ago. He creates original and repurposed videos for brands and influencers, focusing on TikTok and Instagram. The business has grown dramatically. The process is much more difficult than it appears, he says, requiring hours of video watching, editing, and nuance.
Jan 7, 2022 • 25min
'I Like Starting Things,' Says Serial Entrepreneur
Having arrived from Estonia 14 years ago, Peep Laja has launched three companies: CXL for e-learning, Speero for conversion consulting, and Wynter for B2B customer intelligence. "I've always been entrepreneurial," he told me. "I like starting things."
Dec 31, 2021 • 35min
MarketerHire Exec on Freelancers, Content, SEO
Tracey Wallace is a longtime B2B exec and content marketer, having worked at BigCommerce and now, MarketerHire, a marketplace for freelancers. She addresses the post-Covid workforce, the benefits of hiring freelancers, and, yes, how to drive traffic with content marketing.
Dec 17, 2021 • 29min
Subscriptions, Books Drive Man Flow Yoga
In 2012, Dean Pohlman was a collegiate lacrosse player who had taken up yoga. It so improved his on-field performance he began teaching the workouts to teammates. That led to DVD recordings, which led to a YouTube channel. He called it "Man Flow Yoga." Fast forward to 2021, and Pohlman is a global authority on yoga instruction for men.
Dec 10, 2021 • 33min
'Modern Wisdom' Is a Media Sensation
Chris Williamson is a modern-day polymath with a fitting podcast. It's called "Modern Wisdom." Launched in 2018, it's experienced a whopping 30 million downloads across 400 episodes. He told me, "We talk about human nature, marketing, philosophy, life, life hacks, biohacking, fitness, health, pretty much everything."
