

Personal Injury Mastermind w/ Chris Dreyer
Chris Dreyer, Rankings.io
Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.
Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.
Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.
Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)
Join the newsletter: www.newsletter.rankings.io
Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.
Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.
Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)
Join the newsletter: www.newsletter.rankings.io
Episodes
Mentioned books

Jul 11, 2023 • 41min
188. Bill Hauser, SMB Team – Toolkit: Think Big, The Blueprint for Doubling Revenue
Are you ready to supercharge your law firm? This is an episode you can't afford to miss! We've got Bill Hauser (@billhauserbiz), the 'Think Big' CEO of SMB Team (@thesmbteam), a law firm growth juggernaut. Back on PIM for the second time, Bill's company has landed on the Inc. 5000 list, boasting 200-300% annual growth for five straight years. Their strategies have doubled revenues for 21 firms in just one year!Bill shares the steps on his path to the ultimate goal - creating a $2.56 billion positive impact on the legal industry. He explains how to go from being a well-paid lifetime employee to a profit-collecting owner of your firm. Learn why leads alone won't spur your firm's growth, and discover how virtual assistants can become your secret weapon to converting more leads into signed cases.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteBill Hauser LinkedInSMB Team WebsiteBill Hauser InstagramSMB Team InstagramBill Hauser YouTubeAndrew Stickel YouTube35. Bill Hauser, SMB Team – Personal Injury PPC (Pay-Per-Click) Marketing181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and Advertising What’s in This Episode:
Who is Bill Hauser?
Why unique systems matter more to clients than awards and accolades.
How virtual assistants can level up your firm.
Why callbacks will improve your revenue overnight.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jul 6, 2023 • 32min
187. Keith More, Bentley & More, LLP – The Art of Cross-Examination: Depositions and Maximum Value
Depositions are the foundation of any successful case. Keith More (@keithdadof3) has mastered the art of cross-examination. His background in personal injury and workman's comp, combined with extensive trial experience, has landed him recognition as a “legal unicorn”. The co-founder of Bentley & More LLP (@bentleyandmorellp) , Keith is a four-time Workers’ Compensation Trial Lawyer of the Year. And has obtained the largest award in California workers’ compensation history.For Keith, the accolades are the result of decades of commitment to his guiding values of dignity and dedication. He doesn't just believe in working smart. He believes in working HARD. He shares how to extract the maximum value before trial has begun and why the cases you pass up are just as important as the ones you take on. He also digs into how he has created a dedicated staff who have stuck by him for over twenty years.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteKeith More LinkedInKeith More InstagramBentley & More LLP Website Bentley & More LLP InstagramWhat’s in This Episode:
Who is Keith More?
Why working hard is just as important as working smart.
Why depositions are foundational to extracting maximum value from a case.
How dignity drives a loyal staff.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jul 4, 2023 • 20min
186. David Goins, Walker Advertising – Toolkit: Maximize Ad Spend, Market Adaptation, and Intake
Adverting is a long game. To do it right - you need to learn from the best. From those who have been there. In this special Toolkit Tuesday episode, we connect with David Goins, the Senior Vice President at Walker Advertising (@walkeradvertising). With over 38 million impressions per week, David has invaluable insights to share.David reveals how you can adapt to the ever-evolving media landscape and leverage the power of digital and traditional channels to skyrocket your firm's visibility. Ready to make the most out of your marketing efforts? Let’s go!LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteDavid Goins LinkedIn Walker Advertising Website Walker Advertising InstagramWhat’s in This Episode:
Who is David Goins?
How to adapt your markteing stragity as consunption changes.
Why staying consistent will keep you on top.
How to lay a solid foundation before the lead pipeline fills up.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jun 29, 2023 • 36min
185. Michael Alder, AlderLaw — Maximizing Existing Cases: When To File, Even For Pre-Lit Firms
How do you get more value out of existing cases? File them. If the insurance adjuster is being unreasonable, or unfair, there is a good chance they will try to settle for pennies on the dollar. To get full value, Michael Alder advocates filing early and often. The Owner of AlderLaw (@alderlaw) has recovered over $1.7 Billion dollars for his clients. And never backs down from a fight.Today he digs into the appropriate time to file cases - even if you're a pre-lit firm. Why depositions are more important than closing arguments, and how to get the financial help you need to try cases successfully. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteMichael Alder LinkedIn AlderLaw WebsiteAlderLaw InstagramWhat’s in This Episode:
Who is Michael Alder?
Why you need to establish the caliper of attorney you are from the jump.
Why the number of cases filed can increase case velocity.
How to get the funding you need to take your case to trial.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jun 27, 2023 • 41min
184. Joey Coleman, Best Selling Author – Toolkit: Employee Retention, Fixing the Billion Dollar Problem
Employee retention is a billion-dollar problem. New York Times bestselling author, Joey Coleman (@thejoeycoleman), has the solution. Joey, originally featured in our 40th episode, is back with dynamic perspectives drawn from his new book "Never Lose An Employee Again." He builds on the principles of his previous work, "Never Lose a Customer Again," offering an exciting fresh take on building and retaining a stellar team. In this special Toolkit episode, Joey offers better ways to go about hiring for retention, champions soft skills, and reveals the real drivers of prosperous teams. Get the actionable steps you need to create raving advocates and transform your hiring process.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteJoey Coleman LinkedInJoey Coleman Website Joey Coleman TwitterBook: Never Lose An Employee AgainBook: Never Lose A Customer Again Episode 40. Joey Coleman, Never Lose a Customer Again – Creating a PERSONAL Client ExperienceWhat’s in This Episode:
Who is Joey Colemen?
How to increase employee retention and create raving fans.
How to avoid “new hire remorse”.
The importance of hiring for attitude over aptitude.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry101. Pratik Shah, EsquireTek — Discovering the Power of Automation134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche96. Brian Dean, Backlinko — Becoming a Linkable Source83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jun 22, 2023 • 22min
183. Clay Payne, Cruz and Payne Injury Lawyers – Earn More Leads: Capture Attention, Go Viral
Social media is a great way to build a network of potential clients – even for litigation firms. 90% of the cases at Cruz and Payne Injury Lawyers, came from referral attorneys. That was until Clay Payne (@thepaynelawyer) decided to level up, learn a new skill, and attract more clients. His efforts have paid off. With over 200,000 organic followers on Instagram, he has brought in enough new business to earn him a seat as a partner. He explains how to get over that follower plateau and why you don't need a massive team or fancy equipment to get it done right.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteClay Payne LinkedIn Cruz and Payne Injury Lawyers, PC WebsiteClay Payne InstagramWhat’s in This Episode:
Who is Clay Payne?
How can you get quality engagement on social media?
How can an attorney craft messaging for a broad audience and still be attention-grabbing?
How can you create a great social presence without a creative team?
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jun 15, 2023 • 23min
182. Patrick Salvi II, Salvi, Schostok & Pritchard – Culture of Excellence: Trial and Business Development
Some of the biggest cases can come from word of mouth and referrals. But how do you gain the trust of the public and other attorneys outside of an existing network? Develop a foundation of excellence and win big at trial. From pre-trial prep to post-trial marketing Patrick A. Salvi II, partner at Salvi, Schostok, & Pritchard Trial Lawyers (@salvila) breaks down this uncommon form of business development.To hear why success in trial is a great way to increase revenue - beyond the setlement - check out Episode 187 with Patrick Salvi Sr, Managing Equity Partner at Salvi, Schostok, & Pritchard Trial Lawyers. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsitePatrick A. Salvi II LinkedInSalvi, Schostok, & Pritchard Trial Lawyers Website Salvi, Schostok, & Pritchard Trial Lawyers Instagram What’s in This Episode:
Who is Patrick Salvi II?
The importance of matching your case with the jury’s worldview.
Why a $363 Million verdict was just the beginning for Patrick.
How to approach earned media and share the success stories.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jun 8, 2023 • 30min
181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and Advertising
If the goal is to increase profits, scale, or have more free time – chances are, Chad Dudley can get you there. Part-owner of CJ Advertising (@cjadvertising) and co-founder of Vista Consulting, Chad has helped 200 firms. And he practices what he preaches. As founding partner of Dudley DeBosier Injury Lawyers (@dudleydebosier) Chad has grown his business to over 50 attorneys and 170 staff. We dive into how data-driven evaluations and radical candor serve as the foundation for a firm to soar sky-high. And he explains how to budget advertising spending based on your business model. Grab your notebook, you’re gonna need it. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteChad Dudley LinkedInDudley DeBosier Injury Lawyers WebsiteCJ Advertising WebsiteDudley DeBosier Injury Lawyers InstagramCJ Advertising InstagramWhat’s in This Episode:
Who is Chad Dudley?
How to identify the cases with the most potential.
What evey firm needs to understand about leveraging existing talent.
The right way to think about ad spend.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jun 1, 2023 • 32min
180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini Masterclass
Play to your strengths. Get out of your way. Go beyond the fear of failure. The reward? Achieving success on your own terms. That's just what Gina Zapanta (@ginazapanta_) , Co-Founder of Z.A. Lawyers (@zalawyers) did. Today, she offers up a masterclass on positioning your firm’s brand. She explains why it pays to be the ‘chicken person’, grassroots marketing for real impact, and how boundaries have helped her live the life of her dreams. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteGina Zapanta LinkedIn Gina Zapanta Instagram ZA Lawyers Website ZA Lawyers Instagram What’s in This Episode:
Who is Gina Zapanta?
Why to build a practice without billable hours.
How to market with empathy to a wide range of people in a saturated market.
How to be approachable on social media and create engaging posts.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

4 snips
May 25, 2023 • 57min
179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law.
The “Grandfather of Legal Advertising”, Harlan Schillinger, broke the marketing mold back in 1978. His innovations - and insights - remain just as valuable today. The private consultant has worked with over 140 firms in 98 markets. While he only works with a handful of clients at a time, this episode gives access to insights from nearly five decades in the business. Today he reveals how to harness the power of perception in advertising, the importance of quality keywords in SEO, and the right way to leverage data in OTT ads. This is Harlan’s second appearance on PIMM. Hear his impressive career journey, the secrets to optimizing intake, and why your marketing dollars only count if they're backed by credibility. Episode 60. Harlan Schillinger, Grandfather of Legal Advertising Supercharge Your Intake ProcessLinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteHarlan Schillinger LinkedInHarlan Schillinger WebsiteWhat’s in This Episode:
Who is Harlan Schillinger?
What needs to be in place for a successful expansion.
How practicing better law leads to larger profits.
How to evolve with disruptive media and advertising.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels


