Sweat Equity

Join brand content strategist Alex, who helps businesses define their audience personas, and Brian, who specializes in healthytips content, as they share essential insights on building a brand content playbook. They explore the shift from traditional demographics to audience personas, dissect the content funnel stages, and discuss smart strategies for crafting engaging content. Brian provides juicy tips on maximizing health-related content impact. Tune in for practical advice on forming effective content teams and driving engagement!

Learn about creating a founder brand content playbook with media funnel strategies for different stages. Discover ideas for viral founder brand content. Explore the importance of relatable brand content, video marketing funnel stages, and unique founder brand strategies.

In episode 32, Alex and Brian dive deep into the world of content strategy. Starting with a quick breakdown of Poorboy coffee and a comparison of summer moon coffee. Then breaking down the ON partnership with Zendaya and Brian dissects the success of Underbrush Gum's $1M campaign through 3 pivotal videos at. This episode is jam-packed with content and strategy. If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Delving into successful product launches, the podcast discusses brands like Puresport and Liquid IV. They explore creating multiple Instagram accounts, the power of engaging influencers, repurposing successful content, and effective product launch frameworks. The episode covers furniture shopping experiences, bankruptcy in the furniture industry, and marketing strategies for a supplement company. It highlights the importance of tailored content for different audiences and creating brand loyalty through community engagement.

Learn how Dupe.com gained 32 million views in 60 days through killer content strategy and marketing tactics. Discover the double hook strategy, pacing tips, and behind-the-scenes look at dupe.com's content strategy. Dive into effective sales funnel strategies, engaging content creation, and the launch of Content Cafe for content marketers.

In this episode, we're breaking down how Strave became the #1 social app for athletes. And their strategy to gain 150M+ users and generate $300M in revenue.Then Brian breaks down how to build an agency. And what makes a successful agency. Why? he's built two successful agencies and his newest agency is quickly becoming one of the top TikTok shop agencies.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Learn about the importance of storytelling in content strategy, reverse engineering viral growth, controversial content marketing tactics, demand creation strategies, productivity tools, and enhancing podcast content through listener feedback.

Discover frameworks for scaling your biz with the race-car framework and creating 300+ content pieces a month. Explore growth strategies, influencer marketing, content creation, and creative messaging. Learn about branding ideas and engagement growth strategies for the podcast.

So there's a way to find $1M business ideas you can spin up today. And Brian made it very easy by sharing three biz ideas ripe for opportunity.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Hostage Tape does $40M in revenue selling mouth tape. And scaled to 8-figures in just a few years. In this episode, we share how to find markets and product ready for innovation. Then how to build the infrastructure to scale.Then Brian dives deep into the enemy framework. And how you can position your brand against an enemy in the market to build a cult following and customer base.If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1