Sweat Equity

Welcome back to Sweat Equity. Rushed this episode out the door because there was some heat this past week in the marketing world. Alex and Brian discuss how Snoop Dogg's "I'm done with Smoke" marketing play was executed to perfection before Black Friday, how a tumbler company turned a car fire into a PR masterclass. They also break down what "Trojan Horse" content is, and how to use it if you're a founder looking to grow your brand on social. Finish things off with some Free Smoke about which platforms to target in 2024. A thanksgiving feast of marketing served up right before the turkey.Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.--MORE SWEAT EQUITYFor FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1--For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com--Follow Alex & Brian on Twittertwitter.com/@alexgarcia_atxtwitter.com/@brian_blum1

Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows who you are - so what do you do? Alex and Brian break down exactly what you need to do if you're starting from scratch with short-form content, and how to make the most of the variety of platforms at your fingertips.On this episode of Sweat Equity, Alex and Brian will break down the playbook for consistent growth for your social channels, how Alex is implementing this strategy in his short-form course, Cut 30. Brian covers why TikTok Shops are a huge threat to Amazon's empire, and why they will succeed where Meta failed. From podcast growth tips to why you need to care more about your packaging and unboxing experience, you don't want to miss this one.Keep grinding, and we'll see you next week.--MORE SWEAT EQUITYFor FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1--For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com--Follow Alex & Brian on Twittertwitter.com/@alexgarcia_atxtwitter.com/@brian_blum1--CHAPTERS00:00 - Alex's Tiny Hat03:43 - Cut 30 Update & The Only Way to Grow a Podcast12:06 - Alex's Formula for Short-Form Success18:57 - TikTok Declares WAR on Amazon, and why Meta couldn’t.30:28 - You’re using hooks wrong. Learn from Connor Price40:18 - Packaging is the Product46:59 - "What is that?" Products that Market Themselves51:20 - Invest in something that has an 100% open rate. Your unboxing experience.

This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single weekend thanks to a single quote from the Colorado State coach. Next, it’s onto New Heights, and what the Kelce brothers are doing to create one of the fastest-growing podcasts in sports, and finish it off with a cold email playbook straight from Tim Ferris and Shaan Puri - you’re not going to want to miss this one.SOCIALSFor weekly episodes of Sweat Equity, marketing case studies, and much more, get subscribed to our YouTube channel: https://www.youtube.com/@marketingexamined?sub_confirmation=1For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.comFollow Alex & Brian on Twittertwitter.com/alexgarcia_atxtwitter.com/brian_blum1Chapters:00:00 - Intro03:19 - The Kelce Bro’s Podcast Growth Strategy14:43 - Create your own category (VIVO Barefoot Shoes & Magic Mind)19:54 - Gymshark vs. Fabletics - How to seed influencers CORRECTLY22:20 - All Eyes on Coach Prime - Deon Sanders Marketing Masterclass43:18 - Viral Loops & Mailchimp's Genius Referral Program52:00 - Your Cold Emails Suck. Tim Ferris can help.

Dive into the world of creator brands and their explosive potential! Discover how Kim Kardashian makes millions and why Mr. Beast's Feastables gives Hershey's a run for their money. Explore the winning strategies behind KSI and Logan Paul's Prime Energy success. Learn four key steps to build a loyal fanbase and hear why traditional brands struggle to keep up with the new wave of creator-led businesses. It's a fascinating look at modern marketing in today’s entertainment landscape!